Kotex 'Own Your Flow': a period brand makes blood-red tennis its coming-of-age anthem
Kotex replaces euphemism blue with defiant period red and tells one young woman's growth as a tennis match she must play alone.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEToledo Museum of Art turns the letter T into a living identity for the Glass City
A dynamic T-shaped mark, an adaptive palette and glass-bright cues turned a 120-year-old museum logo into a system that keeps reframing art history.
Ler o casoTV 2 Denmark lifts Copenhagen benches to the 2100 sea level as a climate warning
TV 2 Denmark raised 15 Copenhagen benches by 85 cm - the UN-projected sea-level rise by 2100 - so Danes could sit on the future of climate change.
Ler o casoCerveza Victoria's hand-painted Xolo film gives pets a Día de Muertos afterlife reunion
Victoria's most-watched film ever: 2,500 hand-painted frames of a Xolo dog waiting for his dead owner — pets finally get their Día de Muertos.
Ler o casoWho Gives a Crap hides a loo in every wrapper to fund toilets worldwide
A Where's Wally-style limited edition hid one toilet in each of 12 illustrated wrappers, tying bathroom fun to sanitation funding.
Ler o casoSayonara Wild Hearts: Simogo makes an action game that plays like a pop album
After three slow, story-led games, Simogo built Sayonara Wild Hearts as 'a pop album video game' — one-button play synced to a custom-written pop soundtrack.
Ler o casoIchiran: solo 'flavor concentration' booths turn a Fukuoka stall into a global chain
A Fukuoka ramen shop walls each diner into a private booth with a bamboo curtain, an order form and a call button — and the solo-dining idea spreads worldwide.
Ler o casoWanglaoji lets buyers swap 'Wang' for their own surname — X老吉 cans sell out
For CNY 2021, Wanglaoji printed customers' family names on its cans — 'Li老吉', 'Zhang老吉' — selling 179,880 cans in week one.
Ler o casoSHEIN's LATR model starts every style at 100–200 pieces, then reorders winners
SHEIN launches each new style in 100–200 pieces, reads live demand, and scales only proven winners — stock turns in about 40 days vs industry's 108–121.
Ler o casoSamsung #SpaceSelfie puts fans' faces in space via a Galaxy S10 5G at 65,000 ft
BBH London flew a Galaxy S10 5G into the stratosphere so Europeans could upload a selfie and receive a real photo of their face with Earth behind it.
Ler o casotonies Tonieplay: kids steer audio games with a controller, no screen — Red Dot BoB 2026
Tonieplay turns the Toniebox into board-game-like audio play: a controller, printed discs and a light ring let children steer stories without a screen.
Ler o casoToyota's kanban: a card that signals production, turning the factory into a pull system
Taiichi Ohno's card-based scheduling at Toyota borrows supermarket shelf-stocking logic — nothing is produced or moved until a kanban card authorizes it
Ler o casoMastercard casts Lady Gaga's fans to reshoot her 'Abracadabra' video
Mastercard turned Lady Gaga's music video into a global fan casting call — 32 fans starred in the Fan Edit, which drew 1.4B views and a +29% Gen Z lift.
Ler o casoBMW's octopus Okto waltzes underwater to explain its invisible Heart of Joy — Webby winner
BMW explained its new central control unit with a CG octopus dancing a coordinated waltz — Best Use of Animation at the 2026 Webbys.
Ler o casoEarth Hour 2007: Sydney's one-hour blackout becomes a global climate ritual
WWF-Australia and Leo Burnett asked a whole city to switch off for one hour — 2.2M Sydneysiders joined, 190+ countries now take part yearly.
Ler o casoAttack on Titan ends with a virtual cruise after-party — fans toast the finale worldwide
Attack on Titan's ending became a paid virtual cruise after-party with cast and crew — the first of its kind, ACC 2024 Grand Prix.
Ler o casonwm ONE's open-ear headphones keep you in the room — iF Gold 2025 and Red Dot Best of Best
NTT's first audio brand designed headphones around 'Co-being': open-ear sound that enhances reality instead of escaping it, winning top prize at iF and Red Dot.
Ler o casoShadow of Mordor's Nemesis System: orcs that remember you — 1M-copy first week
A small Monolith team gives Lord of the Rings' orc army names, scars and grudges that remember the player — the system behind a near-million-copy first week.
Ler o casoDondurma: Turkish vendors turn serving ice cream into a prank performance
Stretchy salep-and-mastic dondurma lets Turkish street vendors turn every sale into a sleight-of-hand prank — the show became a national street-food tradition.
Ler o casoWeichuan Daily C's 'spelling bottle' turns winter juice packs into a word game
Weichuan Daily C's 2016 'spelling bottles': 42 packs, one character each, letting shoppers spell sentences — 40% monthly sales growth, 3M new consumers.
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