Paris museum marks 40 years of fashion by exhibiting its own backstage, sketch to storage
'Look! 40 Years of Fashion' traces a garment's whole life — atelier, runway, storage box, restoration lab — across 40 silhouettes and 220 works.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEBravecto's launch campaign let pets recommend their own flea and tick protection
Bastion's first work for MSD Animal Health used talking-pet tech to have pets pitch their own longer-lasting flea and tick protection to their owners.
Ler o casoDog food startup Jinx celebrated smooches and squished bedmates in its first TV campaign
Zambezi's first work for Jinx shows the extremes of living with dogs — retriever kisses, a bulldog hogging the bed — under the line 'Dog people get it.'
Ler o casoGE HealthCare tracked a portrait artist's brushstrokes to mirror nurses' career hours
For Nurses Week 2023, BBDO NY and artist Tim Okamura painted four GE HealthCare nurses' portraits, leaving each canvas deliberately unfinished.
Ler o casoCampbell's Chunky let NFL stars draft everyday fans in a fantasy league reversal
For the 2016 NFL season, six stars served as fantasy general managers and drafted 'everyday guys' from Drew Brees' basement for Chunky soup.
Ler o casoBrighton Festival built its 2019 identity on guest director Rokia Traoré's silhouette
Johnson Banks and illustrator Simon Prades turned the Malian musician's profile into the festival's lead image, with a hand-drawn white F set inside it.
Ler o casoAT&T TV patroned a Black creator house that launched five unproven TikTok talents
The Crib Around The Corner housed five Black creators for seven months, making ten TikTok videos a month for AT&T TV — 69M views and an AdWeek award.
Ler o casoAsda built stadium tunnel walkouts in its car parks for World Cup shoppers
Bring It Home, a ten-day roadshow with HYPHEN, turns the weekly shop into a match day, with crowd noise, live actors and sponsor games across UK stores.
Ler o casoLyon studio Alles Gut gave Laurent Garnier's box set a sleeve colour per record
Alles Gut art-directed the 1,000-copy F Communication box set so each record's sleeve, illustration and the vinyl itself share one crisp, cartoonish colour.
Ler o casoWentworth Shire retired its 'exploding ram' logo — and part of the town revolted
The NSW council's new river-junction logo replaced a beloved 1986 schoolkid design; a councillor called it bland, 'out of nowhere' and short on consultation.
Ler o casoA healthcare ad built a Kafka-meets-Pixar factory of hanging doctors
For Village Medical, Artjail's Houdini rail system strung hundreds of unique doctors over a Patrick Daughters set — 'between Kafka and Pixar'.
Ler o casoUber Eats made 'Orderyn', an in-game food courier, inside World of Warcraft
Brave London's world-first gave Azeroth its own food courier, played live on Twitch by WoW influencers, with a real discount code on every order.
Ler o casoTesco's 'Spooky Delivery Van' surprised families with a Hallowe'en home drop
BBH London's Halloween stunt delivered costumes, decorations and frights to customers' doorsteps — following the prior year's hidden-camera 'Spookermarket'.
Ler o casoTD trucked Toronto's playoff chants to Blue Jays spring training on a billboard
A mobile 'chanting' billboard in Dunedin, Florida blasted real fan chants from the playoffs — 'October starts in spring' — on opening day.
Ler o casoStella Artois built a Paris rooftop bar out of Roland-Garros red clay
At Roland-Garros 2026 guests in custom white Lacoste sneakers left their marks in a wet-clay bar — a ritual space for the brand's 'A Taste Worth More'.
Ler o casoOPPO's own 'Creature of the Night' influencer launched the Find X9 in Sydney
Hello created Xanthe — glowing, fuzzy-edged, notoriously hard to capture — then had her take over Sydney's nightlife to prove the Find X9's camera.
Ler o casoNykaa's four films made the compliment a love language: 'Kya Khoob Lagte Ho'
Directed by Prasoon Pandey for The Script Room, four Nykaa films catch unspoken compliments between a mother and daughter, a couple, siblings and a teacher.
Ler o casoRobot Food made dog treats proudly gross to sell 'No Animal Wasted'
For NAW — No Animal Wasted — Robot Food leaned into offcuts like pigs' ears and chicken feet, with a letterpress-style 'Ruff Cuts' logotype and honest windows.
Ler o casoMFA Boston rebranded itself as a museum 'for everyone, not just the elite'
Base Design New York gave the Museum of Fine Arts a bold typographic identity, a red triangle and the promise 'Here All Belong'.
Ler o casoMercedes drove an EQS through a CG Seoul for League of Legends Worlds
The Mill+ built a futuristic CG Seoul where a young heroine rides to the Gocheok Sky Dome for Worlds 2023's opening — EQS SUV in the story.
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