José Mourinho demolished fans' excuses for not watching Champions League together
Heineken's digital UCL push had football's most famous excuse-maker read out and quash fans' reasons not to gather, rewarding meetups via chatbot.
Ler o casocreatives.centerUM ARQUIVO CASESTUDIES.CHAT
Ideias que fazem
olhar duas vezes.
A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos recentes
300 CASOS RECENTES · ATUALIZADOSGenesis brought Korea's guardian beast to London as an AR mural for the V&A's Hallyu show
Sponsoring the V&A's first major exhibition of South Korean pop culture, Genesis turned a mural of the mythical Haechi into an AR experience.
Ler o casoeos put a person showering inside fogged-up digital billboards across the US
Its debut DOOH campaign planted steamy, playful shower scenes on 250+ billboards in four cities to sell Cashmere Body Wash through self-care.
Ler o casoCoca-Cola's Masterpiece passed a Coke through art history, from Warhol to The Scream
In a museum study scene gone alive, Vermeer's girl and Munch's screamer hand a bottle across masterpieces — mixing live action, VFX and AI.
Ler o casoFutureBrand built Bhutan's country brand around Gross National Happiness
Three FutureBrand teams and the UNDP distilled a kingdom of 770,000 people — prayer-flag colours, spiritual patterns — into an export-ready identity.
Ler o casoACUVUE's Dare to Change asked Chinese millennials what they'd change about themselves
McCann Shanghai filmed a makeover experiment on contact-lens wearers, then let friends' secret footage reveal the change — 26M+ impressions.
Ler o casoToyota's Hispanic Camry ad raced two brothers around Monaco's circuit
Conill Saatchi & Saatchi filmed a sibling rivalry in Monaco — directed by Birdman Oscar-winner Armando Bo, scored with original swing jazz.
Ler o casoThayers rebrand put a 'WTF is a toner?!' hotline in British phone boxes
For its Gen Z rebrand, L'Oréal's witch hazel toner brand turned London phone boxes into expert hotlines — dial 1847, get answers and a sample.
Ler o casoSKYN Japan sent a boyfriend on a Mission Impossible run for condoms
UltraSuperNew Tokyo's summer film follows a man racing across hostile streets for condoms — only to find the store shut — plus comedian podcasts.
Ler o casoThe Royal Ontario Museum planted beekeepers across Toronto before its reveal
Courage's earned-first brand act let Toronto discover mystery beekeepers in everyday places — a week of Reddit and TikTok speculation before the reveal.
Ler o casoPolicybazaar's term-insurance ad blaming a dead husband drew mass backlash
An ad aired during the India-Pakistan Champions Trophy match showed a wife blaming her late husband for having no term cover — viewers called it insensitive.
Ler o casoPetbarn's Petkind campaign gave its own-label pet food a quirky personality
IdeaWorks' first campaign for Petbarn's exclusive brands celebrated 'Petkind' — pets with personality — to make private-label pet food lovable and affordable.
Ler o casoMyntra's sale billboards starred the Adarsh Balak meme instead of a celebrity
For the End of Reason Sale, Talented and artist Priyesh Trivedi put the subversive 80s 'ideal boy' meme on Mumbai billboards — Banksy-style fashion.
Ler o casoA seafood restaurant's live-crab claw machine lasted ten days after an outcry
The House of Seafood charged $5 to snatch live Sri Lankan crabs by claw; SPCA backlash and a government probe made it stop and apologise.
Ler o casoCharity hijacked the 'hot dogs or legs' meme to get women screened
For Cervical Cancer Prevention Week, The Eve Appeal swapped poolside selfie captions for screening appointments — 'Check me out for a better reason'.
Ler o casoC Spire launched the iPhone 18 Pro with a dad-and-daughter unicorn hunt
The regional carrier's Lewis-built campaign turns the new manual shutter into a story beat: 'We found a unicorn,' texts Dad, from a deer encounter.
Ler o casoBudweiser's lockdown party kits came with animal paws that hold your beer
Serviceplan Shanghai turned Covid lockdown boredom into 'Party Animal' kits: charades-style games, paws that grip a Budweiser can, and retro films.
Ler o casoBudweiser promised every adult in Wales a free beer during Euro 2016
Conceived at half-time on a phone call, the giveaway reached newspapers in four days, lifted Welsh sales 47% and drew a 99% positive social response.
Ler o casoAir New Zealand turned a lost Christmas present into an action movie
A real flight attendant races a gift through an airport, dodging flying candy canes — Bastion Shine's Christmas film released like a movie.
Ler o casoInsurer Youi gave its Lions jersey sponsorship to superfan Scott Villiers for a game
In an Australian first, Youi replaced its logo with a fan's name on Brisbane Lions guernseys and screens for Round 21 — after persuading the AFL to allow it.
Ler o caso