Instagram's first wordmark change in ten years got instantly dubbed 'Instagzam'
On 14 August 2026 Instagram unveiled a heavier, more rigid wordmark — its first in a decade — and users mocked the cursive 'r' into 'Instagzam' memes.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEPentagram gave London's Ichibuns a tagline to demystify its Showa-era weirdness
Angus Hyland's 2018 refresh for the Chinatown Japanese diner added 'Japanese Super-Diner!' wording and Showa pop graphics so passers-by stopped misreading it.
Ler o casoHelen turned a children's book heroine into an AI virtual influencer @EnergiaEllen
Kurio fed a children's book heroine's illustrations to generative AI for Finnish utility Helen, creating @EnergiaEllen, a 7-year-old virtual influencer.
Ler o casoPentagram rebuilt the Frist's identity from a snake-like S in its 1932 post office tiles
Pentagram's Austin studio renamed the Frist Center for the Visual Arts the Frist Art Museum and revived the deco 'S' affixed to its building.
Ler o casoEuropcar let three Arsenal footballers ad-lib a road trip and got 2.5M views in a week
With only hours of player access on club days, Sports at SMG and Liquid Thread let Čech, Welbeck and Walcott say their own words in a hire car — 2.5M views.
Ler o casoDunelm rewrote Grease's 'You're The One That I Want' to relaunch The Home of Homes
Dunelm turned its long-running 'Home of Homes' line into a Grease-fuelled musical number — its first brand work under a new marketing director.
Ler o casoWink gave 40-year-old herbal brand Crystal Star a simplicity-first rebrand
After 40 years without marketing, herbal brand Crystal Star asked Wink to reposition it for proactive wellness shoppers, starting with the logo.
Ler o casoChurchill's stuntwoman leaps a road chasm to sell write-off replacement
A real no-harness jump from a written-off car to its upgraded twin made Churchill's 'pay the difference' option literal.
Ler o casoDoritos torched a 'Flame Grilling since 1954' billboard to launch Whopper chips
To launch Whopper-flavoured Doritos, a 48-sheet billboard went up in flames outside a Burger King — and people warmed their hands on it.
Ler o casoBreast Cancer Now's post-merger identity centres on an open 'o' embrace symbol
Wolff Olins' 2019 rebrand fused two charities' DNA into a dial-up, dial-down palette and an incomplete 'o' that each viewer completes for themselves.
Ler o casoThe Body Shop relaunched Body Butter by celebrating Black TikTok creators
After a year alone, 'self-love' felt quiet — so Odysseus Arms relaunched Body Butter with a choreographed tribute to Black TikTok creators.
Ler o casoBMW ran Spider-Man movie ads on drivers' dashboards — and owners pushed back
A Spider-Man: Brand New Day partnership put banner ads and a web-swinging animation on BMW dashboards in 70+ countries — after BMW promised no in-car ads.
Ler o casoAudi pulled its RS 4 ad of a girl eating a banana after a sexism backlash
A tweet ad — 'Lets your heart beat faster - in every aspect' — over a girl eating a banana read as suggestive; Audi apologized and opened an internal review.
Ler o casoAsahi became the first alcohol brand to run a 3D anamorphic billboard in Hong Kong
dentsu International put a 3D anamorphic Asahi Super Dry can above Hong Kong's Times Square mall — a first for alcohol brands, in a 270-degree takeover.
Ler o casoAirbnb turned the Louvre into a one-night home — 182,000 people entered to win
For the Louvre Pyramid's 30th birthday, Amplify and Airbnb gave two winners a night as the museum's only guests — its most-entered Night At ever.
Ler o casoAA Insurance sent a T-rex and a unicorn loose in a family home
DDB New Zealand's 'Dinosaur vs Unicorn' for AA Insurance: a T-rex stalking a unicorn around a home turns out to be a father and daughter at play.
Ler o casoBill Nighy keeps saying 'U' in UKTV streaming platform's wordplay launch campaign
UKTV's streaming platform U launched 'U Talking to Me?' — Bill Nighy voicing a run of comic You/U confusions that resolve into the platform's name.
Ler o casoTiger Beer let its tiger out of the roundel in a JKR redesign to own 'Asia's beer'
Jones Knowles Ritchie's 2017 refresh uncaged Tiger from its orange roundel, letting it prowl across the wordmark for a bolder, more premium identity.
Ler o casoSubway turned its plants' electrical signals into the first plant-based grime track
For World Earth Day 2021, P Money and Star.One built 'Vegang' from sounds extracted via PlantWave electrodes on Subway's plant-based menu plants.
Ler o casoNext Insurance dropped insurer clichés for a cast of friendly cartoon characters
Collins' 2021 rebrand gave the small-business insurer motivational characters — a toolbox, a chef's hat — and messaging about opportunity instead of risk.
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