Heineken hides 'HEI' in Chinese New Year greetings on delivery trucks — Golden Kancil 2024
With alcohol ads banned in Malaysia, Heineken cropped its logo's 'HEI' into CNY greetings on 11 delivery trucks — 33.9M reached, +14% sales.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEBosideng puts its down jackets on a NYFW runway — mid-high-end sales grow 500%
China's 'grandpa down jacket' brand staged an ink-wash New York Fashion Week show in 2018; Hollywood stars wore the jackets, and sales followed.
Ler o casoNTT and Dentsu let an ALS dancer perform again — brainwaves drive her live avatar ballet
NTT's EEG tech plus Dentsu Lab's interface let dancer Breanna Olson, who lives with ALS, direct a live avatar ballet — a Bronze at Spikes Asia 2026.
Ler o casoCoinbase animates real money talk as clay animals with Aardman — 'Human Nature'
Coinbase's in-house studio had Aardman animate real money interviews as clay animals — seven films that aired during WNBA games.
Ler o casoAsahi TV's 'Sacred Dirt' draws Koshien cheers in stadium soil — One Show Gold
Three posters for the summer Koshien championship drawn in stadium soil — the 'sacred dirt' players carry home — hung at the station fans walk through.
Ler o casoInscryption hides a meta-mystery in a deckbuilder — IGF Grand Prize, GDC GOTY 2022
Daniel Mullins disguises a layered mystery as a card roguelike; each genre it shows — deckbuilder, escape room, found footage — is a mask the player peels off.
Ler o casoIndie Hackers makes founders publish their revenue — transparency becomes the product
Courtland Allen turns Ask HN's 'how much do you make?' threads into a site where founders must disclose revenue; Stripe acquires it within a year.
Ler o casoRenault lends free cars during job probation — pay only if hired; Cars to Work wins Cannes
People in mobility deserts got a free car for their job trial and paid only after securing the contract — Renault's Cars to Work won two Cannes Grands Prix.
Ler o casoiFixit gives repair guides away free and makes money selling the parts
Two students who could not find instructions for fixing a laptop built a wiki of free repair guides — and funded it by selling parts and tools.
Ler o casoKFC Thailand launches chicken rice by allying with street vendors instead of crushing them
KFC Thailand entered chicken rice by signing ten top street vendors into an association and a national guide — and sold out in under a month.
Ler o casoOry Laboratory's Avatar Robot Cafe turns homebound people into paid robot waiters
OryLab's DAWN cafe is served by OriHime avatars piloted from home by people with severe disabilities — ADFEST 2020 INNOVA Lotus, now a permanent store.
Ler o casoIntel's OKRs: Andy Grove's measurable goals win a microprocessor war
Grove replaced vague goals with quarterly OKRs — bold objectives, measurable key results, visible to everyone — and Doerr carried them to Google in 1999.
Ler o casoHisense buys Euro 2016 boards to say in Chinese what China's ad law bans at home
The Euro's first Chinese sponsor put 'Hisense TV, China's No.1' on French stadium boards — a superlative banned at home — and let the debate do the marketing.
Ler o casoMcDonald's Grimace birthday shake becomes Gen Z's meme — and Q2 US sales grow 10.3%
A retro purple-shake meal for 1970s mascot Grimace gave Gen Z a meme prop: absurdist TikTok skits, three billion views, 10.3% Q2 sales growth.
Ler o casoSweden becomes first country with its own phone number — callers reach a random Swede
To mark 250 years without censorship, Sweden gives itself a phone number — dial it from anywhere and a random volunteer Swede answers.
Ler o caso'Searching for Birds on Wires' (2026): bird photos as a score win Abradee Cannes Gold
A 2009 photo of birds on power lines became viral music; Abradee turned 60 such photos into a symphony — and a Cannes Audio & Radio Gold Lion.
Ler o casoShiseido cans dying island miso as 'BEST AFTER 2055' — a dated time capsule
Shiseido cans Ogi Island's endangered miso stamped 'BEST AFTER 2055', the predicted extinction year — awareness rose 3.6x.
Ler o casoActivision launches Black Ops 7's fake tech firm The Guild in the real world — ADC Gaming
Activision marketed Black Ops 7 by launching its fictional robotics villain as a real company — fake magazine covers, ads and an IPO before the reveal.
Ler o casoBaonanas sells banana pudding to fix a dented car — a decade of dessert shops
A hit-and-run left a $1,500 dent, so a couple sold their signature banana pudding into a '#Baonanas' repair fund that became a company.
Ler o casoRIO × Six God: a mosquito-repellant-scented cocktail sells 5,000 bottles in 17 seconds
A RIO cocktail flavored like Six God mosquito water launches on Tmall and sells out in 17 seconds; the follow-up 17,000 bottles go in a minute.
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