Fortnite's Creator Economy 2.0 pays island makers 40% of net revenue
Epic replaced Fortnite's 5% promo-code payouts with a monthly pool of 40% of net revenue split by engagement — $352 million paid to 70,000 creators by 2024.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTETully's Tsugiki grafts endangered Typica onto hardy roots — and sells it as revived coffee
Tully's grafts endangered Typica coffee onto disease-resistant roots with Japan's tsugiki technique and sells the revived beans as premium 'Peru Typica 100%'.
Ler o casoShake Udon creates a new takeout market — ACC 2024 Marketing Effectiveness Grand Prix
After COVID crushed dine-in, Marugame Udon launched a udon you shake in a cup and reframed shaking as dancing — 2.5M servings in 10 weeks, ACC 2024 Grand Prix.
Ler o casoDeloitte replaces annual ratings with weekly check-ins and four-question snapshots
Deloitte replaced annual ratings with weekly employee-driven check-ins and per-project 'snapshots' of four future-focused questions.
Ler o casoDettol turns corrupt 'social germs' into a satirical Thai film
Post-Covid Thailand stopped fearing invisible germs, so Dettol personified dirt as corrupt behavior — a satirical film Thailand shared by the millions.
Ler o casoKANEBO films 'we sell hope, not cosmetics' to an ACC Film Craft Grand Prix
KANEBO declares it sells hope, not cosmetics, then proves it in 60-second films: lipstick becomes courage, foundation identity — an ACC Film Craft Grand Prix.
Ler o casoTimes of India prints purple pages to turn uncast votes into ink
Ahead of India's 2024 election, The Times of India printed its pages in electoral-ink purple, one page per 132 absent voters, to urge citizens to vote.
Ler o casoTakeshi's Castle: TBS built a comedy war game where losing is the weekly prize
TBS sent volunteer armies against comedian Takeshi Kitano's castle through absurd elimination games — failure was the show, and the world copied it for decades.
Ler o casoStapferhaus stages 'Health First' as a museum health check-in — ADC 104 Best of Discipline
Kossmanndejong designed Stapferhaus' health exhibition as a therapeutic journey from diagnosis to discharge — it drew a record 150,000 visitors.
Ler o casoA Karoo wire-car race becomes a film, a game and a store — 3 One Show Golds
Accenture Song turned Philipstown's wire-car race into a Prime Video documentary, a digital-twin game and a store that funds youth education.
Ler o casoThe Last Bookstore turns a dead LA bank into an Instagram-famous book labyrinth
Josh Spencer moved his used-book shop into a 1914 bank and built it as art — tunnels, vault shelves, paper murals — making the browsing itself the draw.
Ler o casoPlazaVea prices gadgets at Kimberly García's bib number — 146 soles at 2:20 a.m.
Peru's biggest supermarket sold flagship gadgets at S/146 — the bib number of racewalker Kimberly García — to viewers who stayed up to watch her race.
Ler o casoGood Baton puts sick-child daycare booking in parents' hands — ACC 2023 Innovation GP
Azukaruko-chan turns phone-only sick-child daycare booking into a real-time smartphone service — 275,000 reservations, ACC 2023 Innovation Grand Prix.
Ler o casoVICE's AR filters teleport disputed museum artefacts home, narrated by origin countries
Instagram AR filters scan disputed British Museum artefacts and teleport them home with first-person histories — 18M impressions, 7 D&AD Pencils.
Ler o casoMcDonald's Switzerland sells the first single McNugget, solving the sharing theorem
For the McNugget's 40th birthday, McDonald's Switzerland sold individual nuggets so every table could share evenly — record sales and a Webby.
Ler o casoFlickr's '10+ deploys a day' talk ends the war between developers and operations
At Velocity 2009 Flickr's ops and dev leads showed 10+ production deploys a day built on shared tools and no-blame culture — the blueprint DevOps grew from.
Ler o casoDutchie's 'Fight For Thais' Gut' soap operas debunk health scams — ADFEST Bronze
Dutchie fights Thailand's online health misinformation with soap-opera robbery comedy, then its hero hands back the true gut facts — ADFEST 2025 Bronze.
Ler o casoSexytea stayed in one city for seven years — and made leaving it a national event
A Changsha milk-tea brand refused to leave home for seven years; when it finally did, the Wuhan opening drew 8-hour queues and 300-yuan resellers.
Ler o casoComplaints Choir turns a city's gripes into choral song — from Helsinki to Tokyo
Artists invite residents to write down what annoys them and sing it together — an open format that spread from Birmingham and Helsinki around the world.
Ler o casoTHE FIRST TAKE: one mic, one take — Sony's white-room music channel goes global
A white studio, one microphone, one unedited take: Sony Music's YouTube channel turns raw performance into content — 7M subscribers by 2022, ADFEST 2022 Grande.
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