CzipLee's 'Art of Undoing' proves erasing can be as creative as drawing
Muma Malaysia and stationery store CzipLee filled canvases with graphite, then drew by erasing — and won two Silvers at Kancil 2025.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTESuper Mario Bros. Wonder: one Wonder Flower turns every level into a surprise (2023)
Nintendo's first new 2D Mario in 11 years makes the level itself transform — 4.3M sold in two weeks.
Ler o casoChun Shui Tang teahouse invents bubble tea — tapioca pearls meet iced milk tea, 1987
A Taichung teahouse dropped the street snack fen yuan into iced milk tea in 1987, creating bubble tea — a drink-and-dessert that circled the globe.
Ler o casoSkittles apologizes to 130,880 lime fans individually — Lime returns, sales +7.4%
DDB Chicago turned #greenapplegate hate into a 35-minute Twitch apology to every lime-lover — 136K+ viewers, +7.4% sales, 2024 Global Grand Effie.
Ler o casoEverlane publishes the true cost of every item — radical transparency becomes the pitch
Everlane shows materials, labor and transport on every product page and sells without the traditional retail markup.
Ler o casoNissan invents 'Camelpower' — a unit for desert car performance
Instead of an ad, Nissan created a new measurement unit — Camelpower — with National Geographic; it took two Grands Prix at Dubai Lynx 2018.
Ler o casoINQUE magazine deliberately ends after 10 issues
Crowe and Willey fund a print-only, ad-free literary annual with a self-imposed death: ten issues from 2021–2030, then it stops.
Ler o casoPerpetual Guardian pays five days' wages for four days' work — proven by data (2018)
A New Zealand trust firm ran an eight-week, same-pay four-day-week trial: stress fell 7 points and work-life balance hit 78% — then it became permanent.
Ler o casoThe Guardian's 'Three Little Pigs' reimagines a fairy tale as news — Ad of the Year 2012
The Guardian's first brand TV ad in 25 years retells the Three Little Pigs as a news story — 2M views, 82K tweets, Cannes Gold Lion.
Ler o casoAn Auckland agency rebranded Saudi Arabia's Fakieh poultry giant for Vision 2030
Onfire Design won Fakieh Poultry Farms' global search and rebuilt the 1960s national favourite as 'We See Potential' — Arabic script crowning a chicken comb.
Ler o casoFoldit turns protein folding into a puzzle game — 57,000 players beat the computers
UW's 2008 game makes biochemistry a 3-D puzzle; its players solved a decade-old retroviral protease structure in ten days.
Ler o casoNetflix Thailand retells all four Stranger Things seasons as an audio cassette
Before the finale, Netflix Thailand condensed Stranger Things into an 80s-style cassette that retells four seasons entirely through sound.
Ler o casoA Munich design museum turned its storage depot into a 600-object anti-hierarchy showcase
Die Neue Sammlung filled the space meant for storage with 600 objects across 30 themes, ordered by phenomena and ideas instead of chronology or origin.
Ler o casoUFO 50 ships fifty games as one fictional studio's 8-bit catalogue — indie landmark
Derek Yu and friends spent eight years making fifty complete games, then sold them as one collection from a fake 1980s studio — and it worked.
Ler o casoNYC Timothee Chalamet lookalike contest draws 20 finalists, police - and the real one
A YouTuber's lookalike contest drew police, the disguised star himself - and copycat contests from Dublin to London within two weeks.
Ler o casoHUL's Kan Khajura Tesan turns missed calls into free rural radio — 8M subscribers
HUL turns the missed call into a free mobile radio channel for media-dark rural India — 12M listeners, Spikes 2015 Grand Prix.
Ler o casoZara rebuilds fashion retail: two weeks from sketch to store, 1975–2005
Zara turned a near-bankruptcy into a vertically integrated supply chain that moves designs from sketch to store in two weeks and restocks stores twice a week.
Ler o caso7-Eleven turns Ja'Marr Chase's 'always open' outburst into a 48-hour merch line
Bengals star says he's 'always open' like 7-Eleven; the chain ships a merch line in 48 hours that sells out in 48 — no NFL media spend
Ler o casoNTT DoCoMo's 176 emoji (1999): tiny pictograms that became the world's first emoji set
Faced with 12×12-pixel monochrome screens, NTT DoCoMo's Shigetaka Kurita drew 176 pictograms — emoji — to put emotion back into text.
Ler o casoShell's GameChanger: a peer fund that gets any employee's radical idea money fast (1996)
Shell gave a small autonomous panel $20M to fund radical ideas from any employee, judged on novelty and a cheap test plan rather than rank or success odds.
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