Steam's Community Market monetizes player trading — 15% fee on every player-to-player sale
Valve stops pricing virtual items itself and lets players sell to each other on Steam — taking a fee on every trade.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEO2's AI granny Daisy wastes scammers' time — Eurobest 2025 Digital Craft Grand Prix
O2 built a lifelike AI granny that answers scam calls and keeps fraudsters talking 40+ minutes, turning the calls into viral content.
Ler o casoV&A East Storehouse makes the museum's hidden storage the exhibition
When the V&A had to rehouse 250,000 objects, it built a public 'working storehouse' — live storage as the exhibit. ADC 105 Architecture Best of Discipline.
Ler o casoToyota's obeya: one big room where Prius engineers work against walls of truth
Chief engineer Takeshi Uchiyamada put powertrain, body and electronics experts in one room with every chart on the walls — the method behind the Prius.
Ler o casoMcDonald's Japan turns 'Smile ¥0' into 'No Smiles' — a Gen Z hiring anthem
McDonald's Japan remakes its iconic 'Smile ¥0' promise into ano's song 'I Won't Give You a Smile' — crew applications hit 115%.
Ler o casoBabyshop coins an Arabic word that puts 'mum' into 'parenthood'
On Mother's Day 2018, Babyshop launched Al Umobuwah — a new Arabic word for parenthood that names mothers and fathers equally.
Ler o casoWWF turns a mobile banner into visible rainforest protection
Save What You See made each tap protect an Amazon rainforest area exactly the size of the user's phone screen.
Ler o casoDunhuang Academy and Tencent Pictures turn five murals into 1-RMB dub-along films
Pandemic-hit Dunhuang turns five murals into dubbable WeChat films; friends pay 1 RMB to watch, and every yuan funds mural restoration.
Ler o casoOne Good Thing's wrapper-free bars, coated in edible beeswax, win Pentawards 2024 Diamond
OGT makes the world's first wrapper-free protein bar: an edible beeswax film and rice-paper label replace packaging — nothing to throw away.
Ler o casoSineRider: Hack Club teens resurrect a graphing game built for joy, not curriculum
Teens at Hack Club resurrected a dead 2013 graphing game in vanilla JS — an infinite universe of function puzzles where every level has infinite solutions.
Ler o casoFamily Romance: renting out fake fathers, spouses and friends becomes a Tokyo business
Actor Ishii Yuichi rented himself out as a fake father for one interview — then built Family Romance, a 1,200-actor agency filling missing family roles.
Ler o casoWeilong 2016: Hot-strip store in Apple style, sales up 5x
In 2016, Weilong's Tmall store went Apple-style, trended with iPhone 7, daily sales rose 5x.
Ler o casoVimeo On Demand lets any filmmaker sell video direct and keep 90%
Vimeo turns a PRO membership into a storefront: creators set price and regions, rent or sell, and keep 90% of every transaction.
Ler o casoMcDonald's Philippines 3D-prints a Switch 2 fries holder — GamiFries hijacks the launch
McDonald's Philippines released GamiFries, a free 3D-printable accessory that mounts a fries box on the Switch 2 — the fan-mod stunt earned global gaming press.
Ler o casoVaseline's Transition Body Lotion makes hormone-therapy skin care a product line
98% of Thai transgender women could not find suitable skincare, so Vaseline co-created a clinically proven lotion — it became the #2 premium variant.
Ler o casoW. L. Gore runs on a lattice — no bosses, sponsors instead, leaders emerge
The Gore-Tex maker organizes more than 10,000 people in a lattice: no titles or bosses, a sponsor for every associate, and leaders who emerge when peers follow.
Ler o casoMentos hands its '90s Freshmaker jingle to Gen Z creators — and wins at One Show
For the jingle's 35th anniversary, Mentos had creators like Carter Vail rewrite 'The Freshmaker' for Gen Z's awkward moments on TikTok.
Ler o casoPengsoo: EBS's gruff giant penguin charmed Korea's adults, not just its kids
An educational broadcaster's 2.1-metre gruff penguin aimed at ten-year-olds was adopted by millennial office workers — ₩10.1 billion in revenue in nine months.
Ler o casoChild Focus turns a sexting victim's old phone into an audio petition — Epica Grand Prix
Child Focus reactivated Glenn's number: callers heard his voicemail and left their names to 'sign' a petition — 25,000+ calls day one, unanimous law change.
Ler o casoBlendtec 'Will It Blend?' turns a CEO-blending-iPhones show into 150M+ views
With a tiny ad budget, Blendtec filmed CEO Tom Dickson blending iPhones; the show went viral, lifted sales and became content brands paid to appear in.
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