Hyundai turns road noise into touch and light for deaf taxi drivers
The Quiet Taxi converted sirens, horns and other road sounds into visual and tactile cues inside a real Seoul taxi.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEEric Barone developed Stardew Valley alone for 4 years; sold over 35 million copies.
Unemployed graduate Eric Barone made Stardew Valley alone for 4 years; it sold over 1 million in two months, 35 million by 2024.
Ler o casoThe Anchor Bar fries leftover wings in 1964 — a throwaway cut becomes billions
Teressa Bellissimo deep-fried the wing nobody wanted, drowned it in cayenne-butter sauce and served it with blue cheese — inventing the Buffalo wing economy.
Ler o casoWhirlpool turns 'dancing' washers into discounts — Gran Effie México 2025
Whirlpool turned the viral 'dancing washing machine' malfunction into discounts: the wilder your machine dances, the bigger the discount code.
Ler o casoVinted makes selling free and charges buyers instead — €10.8B GMV by 2025
In 2016 a nearly broke clothes marketplace dropped all seller fees and charged buyers a protection fee, unlocking Europe's largest resale loop.
Ler o casoCorona buys beach airspace for the world's first Sun Reserve — Cannes PR Gold 2025
On its 100th anniversary, Corona secured a Brazilian beachfront lot's airspace for three renewable years so buildings can never block the sun again.
Ler o casoDentsu's HERITAGE DATABANK scans Gunkanjima into 3D data that funds its own conservation
Dentsu 3D-scans crumbling Gunkanjima into open data, then licenses it to games and film sets so fees fund its conservation — Spikes Asia 2025 GP.
Ler o casoMotorola's 1986 bet on near-zero defects made Six Sigma the world's quality standard
Bill Smith turned quality into one number — 3.4 defects per million opportunities — and Motorola's Six Sigma became the system every big company copied.
Ler o casoMercado Livre mows Pacaembu's pitch into a giant barcode so live TV becomes a coupon
A 104-metre barcode mowed into a football pitch lets fans scan their TVs for 25% off — Cannes 2026 Outdoor Grand Prix.
Ler o casoLao Gan Ma's chili-sauce logo becomes a $120 NYFW hoodie — Tmall's guochao stunt sells out
Tmall turned Lao Gan Ma's chili-sauce logo into a $120 NYFW hoodie: top Weibo hot search, 10M+ visits, Tmall revenue +240%.
Ler o casoGaruda Rakshak: a drone named for a myth reunites children lost in a 663M-person Kumbh
At the 2025 Maha Kumbh, DSP Mutual Fund funded an offline drone rescue system that traced 78% of lost wristband-wearing children in under five minutes.
Ler o casoChina Oriental's Poetic Dance turns a Song scroll into a sold-out national hit
A dance-poetry drama lets a modern researcher step inside a Song-dynasty scroll; its Spring Festival Gala segment made 'the blue-green waist' a national meme.
Ler o casoIKEA Indonesia turns assembly manuals into parent-child playbooks
IKEA and Dentsu rewrote flat-pack instructions as child-friendly stories, making furniture assembly into 30 minutes of family time.
Ler o casoWeChat's Tiao Yi Tiao: a throwaway jump game that seeded a billion-user platform
A one-button jumper shipped with WeChat 6.6.1 hit 170M daily users in a month, teaching a billion people the mini-game format — and opening an ad platform.
Ler o casoPoo-Pourri: a before-you-go toilet spray turns a taboo into a $30M business
After two bankruptcies, Suzy Batiz bottles an essential-oil spray that floats on toilet water and traps odor; a 2013 humor video sparks $4M in backorders.
Ler o casoWhisper paints India's missing period chapter onto school walls — and into the textbooks
P&G's Whisper paints the period chapter missing from Indian textbooks onto school walls, then petitions it into the curriculum — Grand Effie 2022.
Ler o casoEpic Games Store gives away free games weekly to take on Steam — 68M users by 2022
Facing Steam dominance, Epic launched a rival store with a 12% cut and paid developers for a free game every week — 68M monthly users by 2022.
Ler o casoCommerzbank turns sexist clichés into a ponytail anthem — Grand Effie Germany 2020
Commerzbank's film has the DFB women disarm sexist clichés — 190M contacts, €30M PR value, Grand Effie Germany 2020.
Ler o casoJAT turns discarded temple flowers into paint for restoring temple murals
JAT Holdings makes Petal Paint from flower offerings left at Buddhist temples — pigment that gives the flowers a second life on temple walls.
Ler o casoHuawei's Blue Army attacks the company from inside — even Ren Zhengfei is fined
Huawei's 'Blue Army' unit attacks the company like its own worst enemy — in 2018 it listed the founder's ten sins and he paid the fine
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