Espanyol turned its shirt stripes into a typeface drawn from Catalan modernist posters
Murri's identity for the Barcelona club centres on Perico Type, a custom font whose multi-line strokes echo the club's blue-and-white shirt stripes.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEKrafton marries a real couple inside Battlegrounds Mobile India — 20M+ views
To soften India's distrust of gaming, BGMI threw a full wedding inside the game for a real couple who met there — the film drew 20M+ views.
Ler o casoTerraCycle: worm-poop plant food in used soda bottles grew into a global recycler
Two Princeton students bottled worm castings in used soda bottles — the packaging was the marketing — and Walmart, Target and Home Depot stocked it.
Ler o casoPetronas' 'Tan Hong Ming': an unscripted crush wins Malaysia's first Cannes Gold
For Merdeka 50, Yasmin Ahmad kept an accidental interview of a boy confessing his cross-race crush — Malaysia's first Cannes Gold Lion.
Ler o casoNetflix offers $1M to the world to beat its recommendation engine — 50,000 enter
Netflix turned its recommendation problem into a public contest: $1 million to whoever improved Cinematch by 10%, with 100M ratings released.
Ler o casoMynavi's 'It's OK to Sit' gives Japan's cashiers a chair — ACC 2024 Grand Prix
Mynavi Baito builds a dedicated cashier chair to overturn Japan's 'cashiers must stand' norm; 250+ retailers adopt it within a year.
Ler o casoApple drops the '+' and films its new Apple TV logo in real glass — Design GP
Apple renames Apple TV+ to Apple TV and shoots the new intro with real glass, no CGI — Finneas-composed sound wins the 2026 Design Grand Prix.
Ler o casoJUSE's quality circles: frontline workers meet weekly to fix their own processes
JUSE's 1962 idea: frontline workers meet in small voluntary circles to fix quality problems — it reached 45,000 registered circles in 70+ countries.
Ler o casoBrooke Bond Taj Mahal Tea's Chai Bansuri turns tea steam into live flute music
A 500-litre kettle on the Krishna riverbank plays Raag Hamsadhwani live — steam, not speakers — while Taj Mahal Tea brews.
Ler o casoKiss Branding gives AutogenAI a glass-and-hexagon identity to shed generic AI branding
After a $39.5m round, AutogenAI traded AI-imagery cliché for academic-publishing polish and a split 'above/below the hood' brand system.
Ler o casoUNICEF sells restaurant tap water for $1 — 40 days of clean water per dollar
Droga5's 2007 Tap Project turns free tap water into a donation: diners pay $1 during World Water Week and UNICEF buys a child 40 days of clean water.
Ler o casoUnit221B and Krebs turn ransomware's own Russia ban into a free PC 'vaccine'
Russian ransomware won't infect CIS machines, so Krebs and Unit221B spread a free 'vaccine': make Windows look Russian with one keyboard tweak.
Ler o casoKia's EV3 wins Red Dot Best of the Best 2025 because 'nothing stands out'
Kia's compact electric SUV took Red Dot's top 2025 product-design honour for total consistency — every surface, wiper and table thought through.
Ler o casoThe Plucky Squire: a storybook hero who leaps from 2D pages into a 3D world
Former Pokémon artist James Turner built a game where Jot jumps out of his storybook into a realistic 3D room — pages, words and mugs become mechanics.
Ler o casoI Wear Your Shirt sells every day of the year for its calendar price: $1 to $365
Jason Sadler wore one sponsor's shirt a day, priced by the calendar - $1 on January 1 to $365 on December 31 - and sold out the whole year for $70,000.
Ler o casoadidas turns a Dubai beach pool into the world's first swimmable billboard
adidas turns a Dubai beach pool into a billboard women can swim in — 350M reach, earned media in 60+ countries, ADFEST Media & PR Grandes.
Ler o casoToo Good gives dairy cows paid sick leave — farmers compensated while treated cows recover
Nairobi food brand pays smallholder farmers for every day a sick cow's milk can't be sold — $27,000 returned in 8 months, Kenya's first Cannes Grand Prix
Ler o casoDell and Intel's voice-banking book 'I Will Always Be Me' — ADC Best of Show 2023
Dell, Intel, Rolls-Royce and the MND Association wrote a story that banks a voice in 30 minutes, turning voice banking into a gift to loved ones.
Ler o casoNazionale turns amaro and limoncello into foosball-player bottles — ADC Best of Packaging
Auge Design bottles amaro and limoncello as stylized foosball players — red vs blue, cap as ball, label as body — bottling Italian bar ritual as premium design.
Ler o casoMcDonald's Hamburger University: the school that standardized the world's kitchens
In 1961 McDonald's opens a training school in a restaurant basement — by 2011, 275,000+ franchisees and managers have graduated worldwide.
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