AMV BBDO made smokers read a poster in one breath for Cancer Research UK
Anti-smoking work with no gore: a digital 6-sheet revealed its message only as long as you could blow, proving what diminished lung capacity feels like.
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300 CASOS RECENTES · ATUALIZADOSASA banned Brighton council's 'The cosy killer' ad over an unproven pollution claim
A wood-stove poster with smoke shaped like an adult and child claimed a 78% winter pollution rise — the ASA found no evidence wood burners were the sole cause.
Ler o casoThe first Bienal das Amazônias built 'Bubuia' around Amazonian waters (interview)
In an ArchDaily interview, exhibition designer Juliana Godoy describes building the biennial inside a remodeled Belém building in dialogue with the region.
Ler o casoANNA Money's brand asks what a good-natured AI assistant looks like
NB Studio, Michael Wolff and Alice Bowsher gave fintech ANNA a hand-drawn, terracotta identity led by a clock-watching dinosaur and a sunbathing bear.
Ler o casoAirbnb's Belo: the 2014 rebrand that launched a meme storm — and stuck (interview)
In a Creative Review interview, DesignStudio co-founder Paul Stafford recalls the 2014 Belo launch that turned genitalia memes into lasting familiarity.
Ler o casoWaitrose's 3D Gastronaut burst out of Piccadilly Lights with car-sized prawns
Wonderhood Studios turned Waitrose's sci-fi food-lover campaign into a 3D anamorphic takeover of Europe's largest advertising screen.
Ler o casoUNICEF replaced its C with children — because people forgot what it stands for
Accomplice London turned the household name itself into the ad: striking portraits of children replaced the C across Outernet, print, out-of-home and social.
Ler o casoTwisties' Museum of snack-shaped curiosities stepped into Snapchat AR
PepsiCo's third Twisties Museum turned fan photos of chips that look like T-rexes and koalas into a Snapchat AR gallery via PHD and Isobar.
Ler o casoTourisme Montréal casts every visitor as the star of a reality-TV summer
Cossette turned Montreal into a reality-show set — a trailer-style film, double-meaning review quotes on OOH, and visitors starring in their own 'next season'.
Ler o casoTimberland's first concept store fused work-boot heritage with Tokyo in Daikanyama
A plywood-and-building-materials store styled as a construction site, with Tokyo artists reinterpreting the archive and a boot-cleaning service upstairs.
Ler o casoSpotify's first India TV campaign put Anil Kapoor and Ishaan Khattar in a musical kitchen
Leo Burnett India cast a 60-something Bollywood star against his 20-something screen son for Spotify's first TV and first multilingual campaign in India.
Ler o casoSuperunion turns Shangri-La's Golden Circle into a compass for the good life
The hotel group's rewards scheme became Shangri-La Circle — a calligraphy compass mark, Asian-craft patterns and a bold new yellow.
Ler o casoS+C+A+R+R's 'Never Give Up' hides a CGI dancer in one unbroken shot (interview)
Director Jack Antoine Charlot blended live action and CGI into a sequence shot about a dancer you can't quite place — selected for Communication Arts' exhibit.
Ler o casoSantee Cooper's Santees vs Coopers: a family rivalry that shifts energy off-peak
The South Carolina utility turned peak-shaving education into a comic contest between the Santee and Cooper families, ahead of its new rate structure.
Ler o casoW+K's first Sainsbury's film shoots kitchens in mono and only the food in colour
Wieden+Kennedy London debuted for Sainsbury's with 'Food Dancing': Britain dancing while cooking, in black and white except the food.
Ler o casoRound Table's 60th-year rebrand hides a knight's helmet inside the Pizza Royalty logo
Sterling-Rice Group rebuilt Round Table Pizza's identity, website, restaurants and packaging around its Knights of the Round Table lore for its 60th year.
Ler o casoPropertyGuru Finance drove six 'honest advice' vans through 27 neighbourhoods
Inspired by 'Dude with a Sign', :Teeth's vans dispensed blunt financial advice across Singapore — 1.44M consumers reached in three days, Instagram up 8.2%.
Ler o casoATELIER ASTIL carved a Bengaluru bar and store into an Egyptian-cave maze
A 929 m² structurally difficult shell in the heart of Bangalore became a cavernous maze where curated products sit in carved niches like finds.
Ler o casoHow Spike Jonze's scrappy 'Praise You' video beat the pop promo machine (interview)
A fictional dance troupe, a boombox and one camera outside an LA cinema — Spike Jonze's 1999 promo for Fatboy Slim helped usher in lo-fi music video production.
Ler o casoP&N Bank reframed 'The Power of &' around one actor who keeps turning on a dime
303 MullenLowe Perth refreshed P&N Bank's long-running platform for 25–44-year-olds with a central character who flips between human contradictions.
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