2D Boy drops World of Goo's $20 price for a week and gets 57,000 sales
For World of Goo's first birthday, two-man studio 2D Boy let buyers name the price — 57,000 copies sold in a week at a $2.03 average.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEKitKat turns a 12-tonne chocolate theft into a global detective hunt — PR Grand Prix
After thieves steal 413,793 KitKat bars, KitKat launches a public Stolen KitKat Tracker, turning millions into chocolate detectives and owning Easter.
Ler o casoo2 HomeBox 4 turns home routers into sustainable objects — Red Dot Best of the Best 2026
o2's router is built as a lasting object: single-material recycled shell, visible cooling, braille labels, rental model — Red Dot Best of the Best 2026.
Ler o casoING rebuilds its bank around Spotify-style squads — 3,500 HQ staff, everyone reapplies
A profitable bank tore out its hierarchy anyway: departments became squads and tribes, all 3,500 HQ staff reapplied for their jobs, releases sped up tenfold.
Ler o casoCook Do turns a newspaper page into lettuce-wrapping paper — Spikes Media Grand Prix
Ajinomoto prints a full-page face in a Nagano newspaper and tells readers to wrap lettuce in it: the preservation trick and the ad become the same act.
Ler o casoSizzler revives its steakhouse past as a modern heritage identity
Sizzler's rebrand rebuilt the chain from archived logos, mascots and service details instead of hiding its retro baggage.
Ler o casoCrisis Text Line rebuilt the crisis hotline as an anonymous text conversation
When teenagers texted their own crises to her nonprofit, Nancy Lublin built a free 24/7 text line staffed by volunteers — now a model in three countries.
Ler o casoSuper Girl lets all of China vote by SMS — a reported 400M watch the 2005 final
Hunan TV's open-audition, viewer-voted singing contest becomes China's biggest TV event — 8M SMS votes, Mengniu's brand baked into the show's name
Ler o casoBotito's recycled-plastic toy robot ships in a bin-shaped pulp pack — Pentawards Gold
Tridimage packed Botito, a toy robot built from recovered plastic, in a waste-bin-shaped 100% recycled paper-pulp box that teaches circularity.
Ler o casoHi-Fi Rush syncs the whole world to the beat — rhythm action that isn't a rhythm game
A horror studio made a cel-shaded action game where world, combat and cutscenes all land on the beat — and shadow-dropped it at its own reveal.
Ler o casoJollibee: a Quezon City ice cream parlor that beat McDonald's at home
After McDonald's entered the Philippines in 1981, ice-cream-parlor-turned-burger-chain Jollibee beat it with sweet Jolly Spaghetti and garlicky Chickenjoy.
Ler o casoTiffany mapped the endangered seas that match its trademarked '1837 Blue'
L&C and Pantone map endangered seas whose blues match Tiffany's exclusive '1837 Blue', turning the brand's most guarded asset into an ocean-protection platform.
Ler o casoFortnite's $10 Battle Pass makes paying feel like playing — the format the industry copied
Epic's December 2017 Battle Pass: pay $10 once per season, earn tiers of cosmetics by playing — Fortnite took in $296M in April 2018 alone
Ler o casoWhiskas turns its missing pack cat into a national lost-pet locator — 124 cats saved
A supply change briefly removed the cat from Kazakhstan's Whiskas packs; the brand said it had 'run away' and gave its media to a real lost-pet locator.
Ler o casoSamsung's Touchable Ink turns home printers into braille printers — 3 Spikes Grand Prix
Heat-reactive ink turns any home printer into a braille printer — 3 Grand Prix at Spikes Asia.
Ler o casoIntuit's Follow-Me-Home: engineers watch real customers use the product at home
Scott Cook followed Quicken buyers home to watch setup; Follow-Me-Home visits became Intuit's company-wide habit and the core of Design for Delight.
Ler o casoApple's '1984' Super Bowl ad airs once — $3.5M in Mac sales, an Ad Age all-time great
A 60-second Orwellian film introduced the Macintosh, aired nationally exactly once — and claimed $3.5M in Mac sales, later Ad Age's greatest commercial.
Ler o casoTM lets Malaysians sing 'Gemuruh' in languages they do not speak
My Anthem used AI voice and lip-sync tools so Malaysians could perform one unity song across 17 languages and dialects.
Ler o casoSt John Ambulance's The Chokeables teaches parents to save a choking baby — 6.4M views
Cute animated choking hazards voiced by UK stars teach back blows in 40 seconds — 32 lives credited to the film within two months.
Ler o casoTokyo Metro's 'Find my Tokyo': ten years of selling doorways, not trains
A transit campaign that sells discovery instead of speed — 180 stations, celebrity 'challenge' videos, running since FY2015
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