A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Grey London told Vodafone Ireland's Christmas story across several Christmases: a farmer, the neighbour who moved abroad, a return home powered by the network.
Ler o casoA 2.4m pop-up crime scene installation made passers-by solve the anamorphic type themselves, proving Alibi is 'more than meets the eye'.
Ler o casoFor Bangkok Design Week 2024, Takanao Todo and studio ambiguous built a wall of 300 glass prisms refracting the Chao Phraya riverfront into kaleidoscopes.
Ler o casoHdM Stuttgart students rebuilt Oskar Schlemmer's Triadic Ballet as a gamified mixed-reality techno club where every visitor triad got 10 seconds of fame.
Ler o casoAMV BBDO dramatised Britain's smart meter rollout as a revolution that changes nothing visible: the box just quietly works under the stairs.
Ler o casoThe first-ever 3D creative at Wembley Boxpark marked 10 years of Sky Bet's EFL sponsorship by turning the play-off final result into instant reactive OOH.
Ler o casoFor Standard Chartered's unlimited-cashback card, Cirkus modelled a craftsman's pinball machine that racks up rewards across travel, shopping and dining.
Ler o casoA RIT student team made luxury chocolate packaging that opens into pink flower-shaped boxes — a pentagon retail box honors Brazil's five-petal blooms.
Ler o casoTo open its Uncommon partnership, JAECOO put a functioning compass on the BFI IMAX — the first advertising ever on the landmark — pointing to UK escapes.
Ler o casoPublicis gave discarded fishing nets a second life as basketball nets on Indian courts, then invited kids to be India's next '23 in a billion'.
Ler o casoForty-six years after Vignelli lost the debate, New York's printed subway map went abstract again — bright, high-contrast and built to be read by everyone.
Ler o casoFor five weeks Ten Square's 3D digital facade ran a fashion runway where the star was a beer bottle styled as a luxury object.
Ler o casoA 20,000-yard wool tapestry with LEDs inlaid on the loom renders eBird sighting data as touch-driven heat maps of Iowa's migrating songbirds.
Ler o casoWhen dine-in reopened after 86 days, KFC and Naga DDB Tribal launched a trilingual 86-track playlist — one per closed day — plus a pining-store serenade film.
Ler o casoWith blowUP media and Natwerk, H&M Nederland turned a digital billboard into a wearable winter world 5,000-plus travellers stepped into.
Ler o casoFor Gears of War 4, twofifteenmccann built the launch on the series' real superfan community: players whose loyalty is literally inked on their skin.
Ler o casoAustralia's new eco mobile brand made its first campaign soothing — the opposite of telco ads — for a carbon-neutral plan planting a tree a month per customer.
Ler o casoWith Are Media, Fantastic Furniture cast three magazine editors against each other in a drama series — audiences shop the rooms and vote for the winner.
Ler o casoE.ON and BBDO Nordics let energy narrate its own film — shot with practical, in-camera effects — as the foundation of the utility's long-term brand platform.
Ler o casoLeo Burnett's 'Obsessed' films the first-ever jingle of Crunchy Nut's decades-old strapline — a woman swaps her boyfriend for a bowl via a mattress lever.
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