'Lara': a girl who speaks every language stars in Translated's ADC*E bronze film
AUGE Communication told the translation service's story through a child born speaking all languages, who gives the gift away — Bronze, ADC*E 2025.
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300 CASOS RECENTES · ATUALIZADOSA backwards arrow leads Stop the Traffik's prevention-first rebrand
For its 20th anniversary, the anti-trafficking charity swapped its hand-print logo for a reversed stop arrow — pointing at the 'before', not the 'after'.
Ler o casoSehsucht wrote Mercedes-Benz Digital a visual poem of translucent meets tangible
The Berlin motion studio built Mercedes-Benz a new visual framework — translucent digital meets tangible realism — then pushed it into a literal poem.
Ler o casoA 3D hammerhead swam out of a TTC wall for the ROM's shark exhibition
For 'Sharks: Dive Deeper', Cairns Oneil, Broken Heart Love Affair and Pattison staged the first full-motion angled 3D on Toronto TTC platform screens.
Ler o casoProgressive's 'Passive Progressive' ads tease the jealous who didn't switch
Arnold Worldwide's national campaign casts passive-aggressive characters seething over other people's Progressive savings, aimed at under-35 drivers.
Ler o casoSouth Africa's ad board ordered Kia to pull a bakkie ad over Parkinson's complaints
Kia's Tasman ad showed people shaking before blaming old bakkies; the ARB ruled it trivialised neurological disorders and ordered withdrawal.
Ler o casoHaus of Kühl's Nairobi debut turned a skate park into Jägermeister's culture fair
Jägermeister's experiential platform's first East African edition: three stages, 36-plus Kenyan acts, a speakeasy, a streetwear market and a calm zone.
Ler o casoHope not Hate's logo strikes out 'hate' — and its brand strikes out hate words
Blue State Digital gave the anti-racism charity a 'bar of hope' that blocks the word hate, plus a grassroots-owned system in sunshine yellow.
Ler o casoFarmers Insurance repainted itself pink and let the choir sing 'You Have Farmers'
The 'Honesty Is Our Policy' platform from Dentsu Creative trades jingles-as-declaration for radical clarity — and an impossible-to-ignore pink.
Ler o casoSara Shakeel's crystal world launched evian Sparkling in a three-room Shoreditch pop-up
To launch its sparkling water, evian built an immersive installation with the crystal artist: a fridge that was a secret door, and an infinity room of sparkle.
Ler o casoBoobSoap made the shower a monthly breast-check reminder for CoppaFeel!
CP+B London invented a soap bar that runs out in about a month — when it does, it's time to check your boobs — with profits earmarked for the charity.
Ler o caso1Life's 'One' ad counted a 17-year love story to sell one simple policy
House of Brave counted from one look to 17 years of a couple's life, tying every number to the insurer's one-SMS, one-call, one-policy promise.
Ler o casoWestfield Sydney became a working blood bank shaped like a Christmas gift shop
whiteGREY's pop-up put eight donation stations inside the mall at peak Christmas shopping, targeting 2,200 donors and up to 6,600 lives saved.
Ler o casoTecno wrapped a SpiceJet Boeing 737 as a three-month flying billboard for its foldable
To launch the Phantom V Fold 5G in India, Tecno branded an entire aircraft inside and out — with cabin crew demoing the fold at 30,000 feet.
Ler o casoTails.com singled out thousands of identical labradors to sell one-size-fits-none dog food
The tailored dog food brand's first platform, 'Never Average', takes the UK's most common breed and proves even labradors are individuals.
Ler o casoTAG Heuer floated a half-pipe between two buses down the Thames for Sky Brown
WING's stunt: 15-year-old world champion Sky Brown rode a 4-metre custom half-pipe between double-decker buses by Tower Bridge.
Ler o casoRoss Kemp went door to door asking 'Happy with yours?' for Smart Energy GB
AMV BBDO cast the documentary hardman as an investigator confirming the stat that 4 in 5 Brits are happy with their smart meter — with Einstein as witness.
Ler o casoPearlfisher gave Pirate's Booty's Captain Bob a facelift for the Gen Alpha aisle
Hershey's first big marketing push in years for the 1987 corn puff: a Pearlfisher rebrand with a new palette and wordmark, plus a cheesier recipe inside.
Ler o casoPedigree put dogs in a daycare class to show they are not children — ABCDogs
AlmapBBDO filmed dogs at a Chicago daycare while a teacher narrated: every word fit kids and pets alike — until it didn't.
Ler o casoA Queen Street bus shelter became New Zealand's biggest pie warmer
DDB Aotearoa turned an Auckland bus shelter into a functioning pie warmer — push-button heaters and all — to launch MacKenzie Pies' two roast-inspired flavours.
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