MassMutual ran the 'world's smallest ad campaign' at the Kentucky Derby
Johannes Leonardo placed 20 miniature ads around Churchill Downs — on roof beams, in the infield — sized for the one thing everyone holds: binoculars.
Ler o casocreatives.centerUM ARQUIVO CASESTUDIES.CHAT
Ideias que fazem
olhar duas vezes.
A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEMagners built Tinster, a dating app for lonely hipsters, ahead of Laneway
A tongue-in-cheek dating app from Host Singapore promising 'bespoke connections between bespoke people' — with Laneway Festival tickets as the prize.
Ler o casoFlipkart opened a retirement home for old appliances ahead of its big sale
22feet's Big Billion Days idea: worn-out appliances retire to a 'Home for Old Age Appliances' — a film plus a walk-in version in Mumbai.
Ler o casoNexus gave Energie AG's plug sockets karaoke voices for a Gen Z tariff
Johnny Kelly tracked 3D-animated lips onto real sockets singing 'Feeling Good' — the film launching Austria's first electricity tariff for under-28s.
Ler o casoDuolingo turned its owl into a body pillow for a TikTok kissing game
'A Summer Fling with Duo': an UltraSuperNew Tokyo AR game where players sync kisses with Buff Duo to win a life-sized body pillow.
Ler o casoDifferin made TikTok-native skincare ads where acne is the protagonist
Deutsch NY played acne as the antagonist in native TikTok formats — #RentFree, This or That, Telling Off — for the dermatologist-led gel brand.
Ler o casoCloseup let the frog stay a frog for Kiss Day — and won a 4.7pt Meta brand lift
Drum Brazil retold the frog-prince tale for Closeup: the frog never becomes a prince — a good kiss is about the mouth and fresh breath, not a stereotype.
Ler o casoChocolate Finance rolled a giant coin through Hong Kong before its launch
Ogilvy HK's pre-launch stunt made 'Happy money' literal — a giant rolling coin through Causeway Bay, Central and Tsim Sha Tsui before the March debut.
Ler o casoBurger King spotted a Whopper hidden in football's heart-hands celebration
Conill's World Cup campaign 'Love or Whopper' compared the iconic goal celebration to how people hold a burger — TV, OOH and a VAR gag included.
Ler o casoCollins kept Bose's 1960s wordmark and rebuilt the brand around its bars
'Sound is Power': the rebrand leaves the hand-drawn wordmark untouched except its bars, which became the basis of the typeface and an eight-note colour scale.
Ler o casoAmplifyChange's butterfly identity turns a fund into a movement builder
Studio Sana gave the SRHR fund a line-drawn butterfly, an icon set and a palette drawn from South Asian and African textiles, where most partners work.
Ler o casoA Rio supermarket swapped its produce shelves for pick-your-own garden beds
WMcCann turned Zona Sul's fruit-and-veg aisle into living garden beds where shoppers pull lettuce, basil, peppers and scallion straight from the earth.
Ler o casoYHA's 'Stay Youthful' social test drove a 9,333% jump in paid social revenue
An eight-week Instagram test reframed England & Wales' youth hostels from cheap beds to experience-led travel — and lifted bookings 11%.
Ler o casoFour Dutch museums merged into Wereldmuseum with a handwritten WM and peeling type
Wieden+Kennedy Amsterdam's design studio united the Tropenmuseum, Africa Museum, Museum Volkenkunde and Wereldmuseum under one mark and one layered system.
Ler o casoVisa's fake AI lamb posts unmasked themselves to teach scrollers about fraud
Marcel ran AI-generated tall tales from an anonymous account for Visa; anyone who commented got a personalised video revealing the trick.
Ler o casoUEFA built the Europa League brand from its trophy's hammered metal
Turquoise's 2018 Europa League rebrand turned the trophy's triangular hammered sides into a jagged orange 'energy wave' that travels across broadcast.
Ler o casoStandard Chartered had an iPhone 15 burst out of its HQ in a CGI film
Shadow Factory's CGI video lifted an iPhone 15 out of the bank's headquarters, drones streaming out with LED panels carrying its lending offers.
Ler o casoStan turned its full stop into the 'Dynamic Dot' for its tenth-anniversary refresh
For its tenth year, Australian streamer Stan kept its name, dot and blue, and turned the full stop into a 'Dynamic Dot' device built for digital-first motion.
Ler o casoSpotify threw Squid Game 2 fans a rave whose visuals answered their dancing
Immersive agency The Department turned Spotify's London fan experience into THE RAVE for Squid Game 2 — visuals responding to ravers' movements.
Ler o casoRiot told Worlds 2023's underdog story as a 2.5D anime anthem film with NewJeans
Psyop directors Marie Hyon and HANZOHANZO turned DRX's Deft and his 'unbreakable heart' into the League of Legends 2023 Worlds anthem video.
Ler o caso