A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
EDF and Mathieu Lehanneur replaced combustion with 40 LED spotlights and 200 misting nozzles — a flameless Olympic flame that became the Games' hottest ticket.
Ler o casoHazelight's 2021 co-op-only adventure gives each player different powers in every level, so working together is the mechanic — 30 million copies sold.
Ler o casoDarren Wong brings Japan's mizu shingen mochi to a Brooklyn market — water and agar served with syrup — and sells out at $8.
Ler o casoPrada wraps a Shanghai wet market in its FW21 print; shoppers spend ¥20, get a Prada paper bag — 'the only Prada I can afford'.
Ler o casoHakuhodo founded the Life and Living Institute in 1981, coining 'sei-katsu-sha': targets became people with lives, not just buyers.
Ler o casoDuolingo announced its mascot died, asked users to do lessons 'in lieu of flowers', then revived him after a 50B XP rescue — the year's biggest earned stunt.
Ler o casoA first-person essay about facing the supermarket with agoraphobia became an illustrated, animated feature — craft that won a D&AD Yellow Pencil.
Ler o casoWelch's 1989 Work-Out: employees propose cutting useless work at town meetings where managers must answer immediately — turning complaints into commitments.
Ler o casoGarvan makes the public pick which of two patients to help, then shows genomics research can help them all — 87M impressions, $19M raised.
Ler o casoTiger flipped its Man United sponsorship: instead of another watch party, Malaysian fans signed a banner installed inside Old Trafford - Kancil Bronze 2025.
Ler o casoNick Worthington turned his own brain-injury struggle into a mixed-media short for AUT and Headway; DOAHI won NZ's only D&AD 2025 Yellow Pencil.
Ler o casoTodd Antony photographs Buzkashi like a battle painting; the black-and-white series won ADC Photography and Sony's 2026 Sport prize.
Ler o casoAfter four decades running Braun's design studio, Dieter Rams compressed his discipline into ten testable rules that became the industry's moral baseline.
Ler o casoTwo-person studio Mega Crit fuses deckbuilding and roguelikes into one climb; Early Access balance-by-data carries it past 1.5 million copies.
Ler o casoOne franchise store in Bend, Oregon outlived the whole chain - and turned being the last one into the business: pilgrims, tourism and a documentary of its own.
Ler o casoRed Bull didn't buy media for Stratos — Baumgartner's supersonic freefall from ~128,000 ft drew 8M+ concurrent YouTube viewers, the most ever live-streamed.
Ler o casoHERALBONY manages 2,000+ artworks by artists with intellectual disabilities as licensed IP — One Show 2026 gave the whole business model its Best of Discipline.
Ler o casoEvery valid Mumbai train ticket became a lottery entry — ₹10,000 daily, ₹50,000 weekly — and FCB India's fare-evasion idea swept Cannes PR and Abby Grands Prix.
Ler o casoAfter seeing Americans eat ramen from paper cups in 1966, Ando built ramen that cooks in its own cup — launched 1971, now 21.2B servings a year.
Ler o casoPage and Brin's 2004 IPO letter promised engineers 20% of their time for side projects; AdSense and Google News came out of the policy.
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