HATCH used the Whaling Museum's fame to rebrand Nantucket's history keeper
A custom typeface drawn from NHA's own artifacts and a 'Grey Lady' palette reposition the 130-year-old association as the island's story keeper.
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300 CASOS RECENTES · ATUALIZADOSDelta turned its cabins into concert venues with YouTube: Overhead Originals
Kin's first-of-its-kind series films YouTube Music artists performing for onboard passengers — in-flight entertainment as original content.
Ler o casoA blogger's scraper emailed 97,931 people their leaked passwords
'Julian' of ATechDad built Canary to watch PasteBin for breach dumps and warn victims directly — nine thanked him, none donated.
Ler o casoahm launched 'The Simple Bit' with New Yorker illustrator Liana Finck
Australia's challenger health insurer rebuilt its brand around hand-drawn life chaos by Liana Finck — wry truths about everything insurance isn't.
Ler o caso72andSunny built a 'Safe Space' into Zurich's Z for its customer-centric rebrand
After a lockdown pitch, 72andSunny turned Zurich's Z lettermark into a 'Safe Space' for customers' plans, with inclusive colour and a new type system.
Ler o casoWNBA built a signable 12-foot logo monument for its first Canadian game
For the first WNBA game on Canadian soil, NBA Canada toured a 12-foot logo sculpture through Toronto and let thousands of fans sign themselves into the moment.
Ler o casoFans accused Victoria's Secret's new inclusive campaign of 'perpetuating body dysmorphia'
When Bella Hadid posted her new VS campaign with ribs showing, comments invoked heroin chic — and the CEO insisted the brand still 'embraces very sexy'.
Ler o casoTesco Ireland greeted Dubliners one by one through a copywriter-run billboard
For a hidden new store at Charlemont Square, BBH Dublin projected live, hand-typed messages onto a 48-sheet — each one aimed at the person walking past.
Ler o casoTelekom's #UNHATE turns real hate speech into AI art on the spot (interview)
In an immersive media room, visitors select a real hateful comment by gesture and three AI systems transform it into art, stripping out its toxicity.
Ler o casoKhabib Nurmagomedov's Dubai flagship is built around an octagonal majlis
MEAN* built Send Location's Dubai store around an octagon-shaped majlis — half UFC echo, half Gulf gathering tradition — social space first, retail second.
Ler o casoUSWNT stars' brand Re-inc shipped a Gamer collection with Pentagram pixel type
Re-inc, the brand founded by four USWNT stars, claimed gaming culture with Pentagram pixel type and copy like 'this queen does NOT need to be saved'.
Ler o casoPrateek Kuhad's 'Khone Do' turns a lullaby into a four-minute photomontage dream
Director Reema Sengupta built 'Khone Do' as experimental photomontage — the past, present and future of a love co-existing in one dreamscape frame.
Ler o casoMcDonald's Türkiye's Archie cradles a controller so gamers can eat without an AFK kick
TBWA\Istanbul turned the Golden Arches into a cradle that pulls both analogue sticks together, keeping a character moving while both hands hold a burger.
Ler o casoLandor gave an AI art exhibition an identity that turns your dreams into artworks
MCA Australia's AI exhibition got a generative identity: visitors type a dream and AI renders a one-off artwork across marketing, merch and gallery.
Ler o casoLevi's built its Chengdu pop-up around ROSÉ's story instead of a logo wall
For ten days in Chengdu, Levi's made ambassador ROSÉ the narrative spine of a pop-up, not a photo backdrop.
Ler o casoJustFoodForDogs put tiny curated billboards in New York's uncollected dog poop
Walrus turned NYC's street dog poop into ad space: signs matched to each pile — more fibre for dry poop, two-bagger warnings — plugged fresh dog food.
Ler o casoHeineken painted a fan's taunt to La Rochelle's coach where landing planes could read it
For the 2023 Champions Cup final, Heineken painted a Leinster fan's taunt to La Rochelle's coach at 15m x 10m, readable by planes landing in Dublin.
Ler o casoElgiganten's billboards looked broken on purpose to sell repair and recycling
NORD DDB made Elgiganten's screens appear cracked and glitched so the faulty-looking medium itself advertised recycling and repair for old electronics.
Ler o casoEDF's debut Havas campaign filmed its engineers making zero-carbon power
EDF's first Havas campaign shot its engineers at its own nuclear stations, wind farms and a Tesco rooftop solar array to prove its zero-carbon claim.
Ler o casoCadbury broke its own ads — glitchy posters and all — to launch Mystery Bars
Crinkled bus stops, glitchy posters, half-loading Instagram posts: Cadbury and VCCP 'broke' their own media to set the UK guessing two mystery flavours.
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