Belfius let viewers steer a Lost Frequencies music video from inside its banking app
Saatchi & Saatchi Belgium turned Belfius's mobile app into the remote control for a choose-your-own romance in Lost Frequencies' 'Beautiful Life' video.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEANZ had a comedy creator learn personal finance on YouTube, one top search at a time
Twelve YouTube episodes where comedy creator Louis Hanson asks the finance questions Australians are too shy to ask, built from the top money searches.
Ler o casoVodafone Ireland's Christmas film wove rural revival into a farmer's love story
Grey London told Vodafone Ireland's Christmas story across several Christmases: a farmer, the neighbour who moved abroad, a return home powered by the network.
Ler o casoUKTV's Alibi hid a secret message in anamorphic type across UK cities
A 2.4m pop-up crime scene installation made passers-by solve the anamorphic type themselves, proving Alibi is 'more than meets the eye'.
Ler o casoTakanao Todo's 300-prism wall bends Bangkok's riverfront into a kaleidoscope
For Bangkok Design Week 2024, Takanao Todo and studio ambiguous built a wall of 300 glass prisms refracting the Chao Phraya riverfront into kaleidoscopes.
Ler o casoStaatsgalerie Stuttgart's Schlemmer x Beats: a motion-capture techno art club
HdM Stuttgart students rebuilt Oskar Schlemmer's Triadic Ballet as a gamified mixed-reality techno club where every visitor triad got 10 seconds of fame.
Ler o casoSmart Energy GB's 'Quiet Revolution' hid smart meters under the stairs
AMV BBDO dramatised Britain's smart meter rollout as a revolution that changes nothing visible: the box just quietly works under the stairs.
Ler o casoSky Bet's 3D Wembley billboard revealed the match result in real time
The first-ever 3D creative at Wembley Boxpark marked 10 years of Sky Bet's EFL sponsorship by turning the play-off final result into instant reactive OOH.
Ler o casoCirkus built SCB's cashback as a 3D pinball machine in four weeks
For Standard Chartered's unlimited-cashback card, Cirkus modelled a craftsman's pinball machine that racks up rewards across travel, shopping and dining.
Ler o casoRIT students' Pacha Cacao chocolate boxes bloom into Brazilian flowers (student concept)
A RIT student team made luxury chocolate packaging that opens into pink flower-shaped boxes — a pentagon retail box honors Brazil's five-petal blooms.
Ler o casoOMODA JAECOO projected a giant working compass onto London's BFI IMAX
To open its Uncommon partnership, JAECOO put a functioning compass on the BFI IMAX — the first advertising ever on the landmark — pointing to UK escapes.
Ler o casoNBA India turned ocean fishing nets into basketball nets and dunk posters
Publicis gave discarded fishing nets a second life as basketball nets on Indian courts, then invited kids to be India's next '23 in a billion'.
Ler o casoMTA's first full subway map redesign since 1979 trades geography for clarity
Forty-six years after Vignelli lost the debate, New York's printed subway map went abstract again — bright, high-contrast and built to be read by everyone.
Ler o casoKronenbourg 1664 Blanc cast its bottle as couture on a 3D Singapore facade
For five weeks Ten Square's 3D digital facade ran a fashion runway where the star was a beer bottle styled as a luxury object.
Ler o casoKristin Roach wove 4,800 LEDs into a tapestry of Iowa's bird sightings
A 20,000-yard wool tapestry with LEDs inlaid on the loom renders eBird sighting data as touch-driven heat maps of Iowa's migrating songbirds.
Ler o casoKFC serenaded locked-down fans back with an 86-track 'KFC You Soon' playlist
When dine-in reopened after 86 days, KFC and Naga DDB Tribal launched a trilingual 86-track playlist — one per closed day — plus a pining-store serenade film.
Ler o casoH&M's holiday popUP at Utrecht Centraal dressed a station in dancing 3D gowns
With blowUP media and Natwerk, H&M Nederland turned a digital billboard into a wearable winter world 5,000-plus travellers stepped into.
Ler o casoGears of War 4's 'Never Fight Alone' campaign starred fans with real Gears tattoos
For Gears of War 4, twofifteenmccann built the launch on the series' real superfan community: players whose loyalty is literally inked on their skin.
Ler o casofelix launched Australia's eco telco with meditative ads and a tree a month
Australia's new eco mobile brand made its first campaign soothing — the opposite of telco ads — for a carbon-neutral plan planting a tree a month per customer.
Ler o casoFantastic Furniture turned room makeovers into a three-editor rivalry series
With Are Media, Fantastic Furniture cast three magazine editors against each other in a drama series — audiences shop the rooms and vote for the winner.
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