Spotify gives Premium a 15-hour audiobook allowance — the ceiling becomes the upsell
Instead of selling audiobooks à la carte, Spotify folded 200,000 titles into Premium with 15 free hours a month — then sold overflow as 10-hour top-ups.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTELALCEC postpones Breast Cancer Day for 13 days — mammograms jump 275%
Women kept postponing mammograms, so 30+ NGOs publicly postponed Breast Cancer Day itself — one day of awareness became 13 days of free screenings.
Ler o casoSuncorp Haven gives each Australian home a voice on climate risk — Cannes Titanium GP
Enter an address; a film voiced by that home details its flood, fire and storm risks — 280k visits in year one.
Ler o casoSRC's open-book management: teach workers the P&L, post the score, give them a stake
In 1983 Jack Stack and 12 co-workers bought a doomed engine plant on borrowed money; opening the books to everyone turned it into an employee-owned powerhouse.
Ler o casoSquarespace's 'Unavailable': Emma Stone's lost domain becomes a noir Big Game film
Squarespace's 12th Super Bowl campaign cast Emma Stone and Yorgos Lanthimos in a deadpan noir about emmastone.com being taken, reframing a domain as identity.
Ler o casoNudie Jeans turns free lifetime repairs into its marketing: wear, tear, repair, repeat
A Swedish denim brand repairs your jeans for free, forever, and asks you not to wash them — selling longevity where the industry sells newness.
Ler o casoWhen India locked down, Kerala opened a thousand community kitchens in days
In the 2020 lockdown Kerala put a free community kitchen in every panchayat and every ten urban wards — 1,255 kitchens serving up to 280,000 meals a day.
Ler o casoTaskmaster turns absurd filmed tasks into a game show — format sold into 106 countries
Alex Horne set fellow comics monthly daft tasks, filmed the attempts and scored them on stage — the format now airs in 106 countries.
Ler o casoHonda's 'Thin, Light, Wise' EV concept Saloon wins Red Dot Best of the Best 2024
Seeing EVs grow thick and heavy, Honda rebuilt the electric car as Thin, Light and Wise — a low, one-motion Saloon concept that won Red Dot's top award.
Ler o casoGone Home makes one empty house the whole game — no combat, BAFTA Debut winner
BioShock veterans make exploring one 1995 house the entire game — no combat or puzzles; 250,000 sold, BAFTA Debut Game.
Ler o casoGoats on the Go: renting herds to eat weeds on land machines can't reach
Two Ames hobby farmers turned their meat goats into a targeted-grazing service in 2012, then grew it into a 60-affiliate brand across the US.
Ler o casoBIC rewrites Romeo and Juliet in Shakespeare's handwriting — one pen, El Ojo Grand Prix
For BIC Cristal's 75th birthday, a robot wrote all 212 pages of Romeo and Juliet in Shakespeare's recreated handwriting — with a single pen.
Ler o casoMoviePass prices unlimited movies at $9.95 a month — one a day, below a single ticket
In 2017 MoviePass traded $15–$50 tiers for a flat $9.95 a month, one movie a day — betting attendance data, not ticket margins, would pay for it.
Ler o casoLUX's Change The Angle puts QR codes where sports cameras leer — scanning flips the frame
At South Africa's Durban Open, women beach volleyballers wear QR codes where TV cameras linger; scanning them plays a film telling media to change the angle.
Ler o casoRSBC Bedtime Donations: parents' read-alouds become free audiobooks for blind children
Free RSBC app records the bedtime story parents already read aloud; AI cleans each take into an audiobook for blind children — One Show 2026 Best of Non-Profit.
Ler o casoRitz-Carlton lets any employee spend $2,000 on the spot to fix a guest problem
Ritz-Carlton gives every employee up to $2,000 with no manager approval to fix a guest problem on the spot — complaints become frontline ownership.
Ler o casoMcDonald's Japan remixes its fryer 'Tirori' alarm with Gen Z songs — a 3-year hit
McDonald's mashed the fries-ready 'Tirori♪' sound into YOASOBI and Vaundy tracks — the animated film won Galaxy and MAD Stars Grands Prix.
Ler o casoOrchestra Sinfonica di Milano's TUMB TUMB type dances to its music — revenue up 56.9%
Landor rebranded Milan's orchestra with a Futurist typeface that widens and narrows with the music; subscriptions and ticket sales rose 56.9%.
Ler o casoSlip! Slop! Slap!: seagull jingle makes sun safety a habit — under-30 melanoma falls
A 1981 Australian jingle with a dancing seagull made 'slip, slop, slap' the country's sun-safety catchphrase — and a 40-year behaviour-change program.
Ler o casoAlibaba Pictures' 'What is Peppa?' — a grandpa hunts the pig, 1.6B Weibo reads
A five-minute CNY teaser: a village grandpa welds a steampunk Peppa from a furnace blower — 300M+ views and a 1.6B-read hashtag.
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