Fender launched vintage-spec guitars by having Patti Smith declare Music Never Dies
Fender's biggest campaign yet: Patti Smith voices 'Music Never Dies' while Beck, James Bay and Brothers Osborne testify to vintage specs.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEEnterogermina put gaming influencers' real mums inside their livestreams
MRM Spain trained mothers of Brazil's top gaming influencers, then crashed their kids' livestreams with look-alike avatars to talk gut health.
Ler o casoDelta painted nine fake travel backdrops so NYC singles could up their Tinder game
Wieden+Kennedy NY's #DeltaDatingWall put a mural of nine destinations on a Williamsburg wall, letting singles fake that match-winning travel selfie at home.
Ler o casoCurrys built billboards full of broken tech that passers-by could grab for cash
Interactive special builds in three UK cities let people pull old toasters and phones off the poster — each worth at least £5 via Currys' trade-in.
Ler o casoCG Insurance made Aunt Angie, the Caribbean's first insurance brand character
Her stories are wildly complicated — hang-gliding with goats, monkeys robbing a bank with her car — but Aunt Angie is covered, and now she covers you.
Ler o casoCamden Town Brewery's TV ad gave away 45,000 beers through QR codes
The 'telly ad you can drink (kind of)': scan the QR code on screen during the Champions League and fresh Camden Hells lands at your door.
Ler o casoCalor's Clever Dick: the village know-it-all smugly heats with oil, not gas
MullenLowe made smugness the villain: Clever Dick wins the marrow contest but loses the argument — he heats off-grid with oil, not Calor.
Ler o casoCall of Duty operators smashed through anamorphic billboards in three cities
Amplify launched Modern Warfare II with 3D anamorphic OOH in LA, NYC and London — MacTavish cracking through glass, Ghost emerging with night-vision goggles.
Ler o casoBulldog's first ad cast awkward elves to laugh at man-to-man gifting
adam&eveDDB launched Bulldog's first campaign on the awkwardness of men swapping Christmas gifts, starring a male elf and a giant skincare gift.
Ler o casoBouygues Telecom's scheming grandmother fakes bad coverage to keep her granddaughter close
BETC's 'Mamita' film: a grandma exploits her granddaughter's belief that the countryside has no signal, set to Elvis Costello's take on Aznavour's 'She'.
Ler o casoPlaza Vea's Bell's invented absurd theories to explain why its own brand is so cheap
A Peruvian supermarket's first own-label campaign answered 'how is this so cheap?' with conspiracy-style comedy: an accounting error, maybe the CEO is a child.
Ler o casoYasmin's China launch asked women to invent Chinese characters the language lacks
For the contraceptive's OTC debut, BBDO Beijing skipped product claims and invited women to rewrite the 女 character's definitions — as 女∞, infinite.
Ler o casoA SHOC traded neon rage for California light in its Charged by Nature rebrand
Deutsch LA rebuilt energy drink A SHOC's identity around California's natural light and the outdoors, breaking the category's neon, all-nighter conventions.
Ler o casoAsda's Halloween family got possessed by the spirit - and Shazam put you in the ad
Saatchi's 2017 Asda Halloween ad possessed a whole family into lip-syncing Cameo's 'Word Up', with a UK-first Shazam lip-sync filter.
Ler o casoadidas built Messi fans a 4,500 sq ft Fütopia pop-up in downtown Miami
Equal parts boutique, soccer clubhouse and museum of Messi, Fütopia was pulled off in three weeks to ride the biggest news in US soccer since Beckham.
Ler o casoWorld's 'No Bot Shop' gave prizes only to verified humans — one World ID, one spin
A one-day Melrose Ave pop-up put 1,000+ prizes behind proof-of-personhood: verify with World ID, spin the wheel, walk away with something bots can't win.
Ler o casoVolvo's safety test film gets crashed by a collapsing glacier: climate is the real test
Grey's global film for Volvo tours decades of crash tests, then lets a collapsing glacier interrupt: climate change is the ultimate safety test.
Ler o casoVisit North Carolina turned New York's own colours into a fall-foliage ad
Luquire placed transparent leaf-shaped magnets over NYC's brick, taxis and signage — the city's colours became North Carolina's foliage pitch.
Ler o casoKinetic type gave Verizon's 5G launch a visual language that needed no voiceover
DIA and Brand New School built Verizon's 5G launch language: kinetic type, the iPhone outline and red-lit 3D, selling speed in 30 silent seconds.
Ler o casoUswitch rebrand put the 'U' first: 'You, powered' for the UK's switching site
venturethree rebuilt Uswitch around 'You, powered' — a Helvetica Now identity heroing the U, designed with the product team for WCAG AA+ accessibility.
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