Kotex 'Own Your Flow': a period brand makes blood-red tennis its coming-of-age anthem
Kotex replaces euphemism blue with defiant period red and tells one young woman's growth as a tennis match she must play alone.
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2,000 게시된 사례 · 정기 업데이트Toledo Museum of Art turns the letter T into a living identity for the Glass City
A dynamic T-shaped mark, an adaptive palette and glass-bright cues turned a 120-year-old museum logo into a system that keeps reframing art history.
사례 읽기TV 2 Denmark lifts Copenhagen benches to the 2100 sea level as a climate warning
TV 2 Denmark raised 15 Copenhagen benches by 85 cm - the UN-projected sea-level rise by 2100 - so Danes could sit on the future of climate change.
사례 읽기Cerveza Victoria's hand-painted Xolo film gives pets a Día de Muertos afterlife reunion
Victoria's most-watched film ever: 2,500 hand-painted frames of a Xolo dog waiting for his dead owner — pets finally get their Día de Muertos.
사례 읽기Who Gives a Crap hides a loo in every wrapper to fund toilets worldwide
A Where's Wally-style limited edition hid one toilet in each of 12 illustrated wrappers, tying bathroom fun to sanitation funding.
사례 읽기Sayonara Wild Hearts: Simogo makes an action game that plays like a pop album
After three slow, story-led games, Simogo built Sayonara Wild Hearts as 'a pop album video game' — one-button play synced to a custom-written pop soundtrack.
사례 읽기Ichiran: solo 'flavor concentration' booths turn a Fukuoka stall into a global chain
A Fukuoka ramen shop walls each diner into a private booth with a bamboo curtain, an order form and a call button — and the solo-dining idea spreads worldwide.
사례 읽기Wanglaoji lets buyers swap 'Wang' for their own surname — X老吉 cans sell out
For CNY 2021, Wanglaoji printed customers' family names on its cans — 'Li老吉', 'Zhang老吉' — selling 179,880 cans in week one.
사례 읽기SHEIN's LATR model starts every style at 100–200 pieces, then reorders winners
SHEIN launches each new style in 100–200 pieces, reads live demand, and scales only proven winners — stock turns in about 40 days vs industry's 108–121.
사례 읽기Samsung #SpaceSelfie puts fans' faces in space via a Galaxy S10 5G at 65,000 ft
BBH London flew a Galaxy S10 5G into the stratosphere so Europeans could upload a selfie and receive a real photo of their face with Earth behind it.
사례 읽기tonies Tonieplay: kids steer audio games with a controller, no screen — Red Dot BoB 2026
Tonieplay turns the Toniebox into board-game-like audio play: a controller, printed discs and a light ring let children steer stories without a screen.
사례 읽기Toyota's kanban: a card that signals production, turning the factory into a pull system
Taiichi Ohno's card-based scheduling at Toyota borrows supermarket shelf-stocking logic — nothing is produced or moved until a kanban card authorizes it
사례 읽기Mastercard casts Lady Gaga's fans to reshoot her 'Abracadabra' video
Mastercard turned Lady Gaga's music video into a global fan casting call — 32 fans starred in the Fan Edit, which drew 1.4B views and a +29% Gen Z lift.
사례 읽기BMW's octopus Okto waltzes underwater to explain its invisible Heart of Joy — Webby winner
BMW explained its new central control unit with a CG octopus dancing a coordinated waltz — Best Use of Animation at the 2026 Webbys.
사례 읽기Earth Hour 2007: Sydney's one-hour blackout becomes a global climate ritual
WWF-Australia and Leo Burnett asked a whole city to switch off for one hour — 2.2M Sydneysiders joined, 190+ countries now take part yearly.
사례 읽기Attack on Titan ends with a virtual cruise after-party — fans toast the finale worldwide
Attack on Titan's ending became a paid virtual cruise after-party with cast and crew — the first of its kind, ACC 2024 Grand Prix.
사례 읽기nwm ONE's open-ear headphones keep you in the room — iF Gold 2025 and Red Dot Best of Best
NTT's first audio brand designed headphones around 'Co-being': open-ear sound that enhances reality instead of escaping it, winning top prize at iF and Red Dot.
사례 읽기Shadow of Mordor's Nemesis System: orcs that remember you — 1M-copy first week
A small Monolith team gives Lord of the Rings' orc army names, scars and grudges that remember the player — the system behind a near-million-copy first week.
사례 읽기Dondurma: Turkish vendors turn serving ice cream into a prank performance
Stretchy salep-and-mastic dondurma lets Turkish street vendors turn every sale into a sleight-of-hand prank — the show became a national street-food tradition.
사례 읽기Weichuan Daily C's 'spelling bottle' turns winter juice packs into a word game
Weichuan Daily C's 2016 'spelling bottles': 42 packs, one character each, letting shoppers spell sentences — 40% monthly sales growth, 3M new consumers.
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