Kroger's rebrand turned shoppers and staff into 100-plus 'Kroji' characters
DDB's first work as Kroger's first-ever creative AOR: a mosaic of 100+ emoji-like characters celebrating the people behind nine million daily shopping trips.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEKitKat sent Drogba home to launch its 100% sustainable cocoa switch
Four documentary films narrated by YouTuber Louis Cole follow Drogba back to Côte d'Ivoire for the Cocoa Plan — 42 schools, 10,000 children reached.
Ler o casoKia made League of Legends gamers ride the EV6 GT without tilting to win it
INNOCEAN Berlin's Tilt-Proof Challenge: stay calm in a stunt-driven EV6 GT and keep it — judged by facial analysis, heart rate and pulse.
Ler o casoKFC India made the bucket the messenger in its add HOPE anti-hunger campaign
Ogilvy Delhi's animated films about three hungry kids unlocked only when buyers scanned their bucket, backing KFC's ₹5-per-bucket add HOPE donation.
Ler o casoJemena made natural gas visible with Scorchy, a pet dragon, before winter hit
BWM Dentsu's fire-breathing dragon jolted NSW households into noticing an invisible fuel, timed to the season when switches actually happen.
Ler o casoHyundai cut car reviews to four seconds and doubled Facebook ad recall
AnalogFolk's '4 Second Reviews' for the Hyundai Venue delivered 25+ micro reviews — 6M YouTube views, 48% view-through and a Gold APAC Effie.
Ler o casoHuggies opened a Baby Academy for Pups to prepare dogs for the new baby
Droga5's pop-up on Flatiron Plaza trained dogs' noses, ears and eyes for a baby's arrival — sound gardens, dog-vision films and sniff stations.
Ler o casoHotelTonight saluted last-minute travellers with Wes Anderson-style mini epics
Our Man In Havana's 'plan less, live more' films cast HotelTonight's last-minute travellers as Wes Anderson eccentrics — Afghan hounds and tanning goggles.
Ler o casoHinge launched its no-swipe app with an animated Dating Apocalypse escape
As swipe fatigue peaked, Hinge relaunched without swiping via the STUDIO's animated 'Date-O-Pocalypse' carnival — set to Heart's 'What About Love'.
Ler o casoGreenpanel turned lockdown furniture into 21 days of home workouts for India
India's biggest wood-panel maker met the 21-day lockdown with a daily furniture exercise video — a content series where the product's product is the gym.
Ler o casoGenesis launched in Europe with a free diver's silence instead of a car ad
In a summer of shouty sports ads, Genesis's first European campaign starred a champion free diver doing nothing — until the GV80 came to him.
Ler o casoDom Pérignon cast Christoph Waltz as the moment P2's 16-year patience pays off
For prestige cuvée P2, BETC Luxe built a 'Touched with Plénitude' launch around Waltz, shot by Billy Kidd and, for two markets, Nicholas Alan Cope.
Ler o casoCarBravo blanketed the Detroit Auto Show with 1,000 toy-sized pop-up shops
After its Cannes-winning Barbie car resale, CarBravo scattered 1:64 toy pop-up shops with QR codes across downtown Detroit.
Ler o casoBurger King and Ogilvy turned $5 Twitch donations into ads that streamers never agreed to
Ogilvy paid $5 text-to-voice Twitch donations to read Burger King ads on strangers' streams, and the streamers who got them objected.
Ler o casoBurger King turned outdoor screens into live UV meters: 'Don't grill yourself'
Zaraguza CZ and Wavemaker had Burger King's digital displays show a real-time UV scale, so flame-grilling's master could warn people not to grill their skin.
Ler o casoBudweiser became 'Foodweiser' — cans printed with the snacks that slow alcohol down
MullenLowe Delta printed burgers, wings and fries onto Budweiser cans with an 'eat and enjoy responsibly' message — 58,000 cans sold in one week.
Ler o casoNoma Bar's negative-space illusions made BT Security's hidden threats visible
BT Security and Wunderman Thompson UK briefed Noma Bar for 'See Further': a hawk over a typist, sharks round a hidden face, a snake in the grass.
Ler o casoBord Gáis introduced Ireland to 'Zenergy' — smart plans that save relationships
The Brill Building's first Bord Gáis work stars a relationship counsellor out of clients — Smart plans ended the arguments over household bills.
Ler o casoBiborg's Resident Evil 2 pre-roll let viewers choose Leon or Claire and the story
Chained YouTube TrueView end cards turned Capcom's remake launch into a multiple-choice film — 33% continued the experience, 85% stayed to the end.
Ler o casoAXA sold the most expensive chocolate bars in Germany to sell health insurance
Publicis Conseil priced potential medical costs into everyday items — supermarket chocolates drove +148% awareness against target for AXA Germany.
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