Air New Zealand turned a lost Christmas present into an action movie
A real flight attendant races a gift through an airport, dodging flying candy canes — Bastion Shine's Christmas film released like a movie.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEInsurer Youi gave its Lions jersey sponsorship to superfan Scott Villiers for a game
In an Australian first, Youi replaced its logo with a fan's name on Brisbane Lions guernseys and screens for Round 21 — after persuading the AFL to allow it.
Ler o casoVodafone Ireland's family films find the funny in violin recitals and K-pop concerts
Grey London's Red Family Plan films skip the tearjerker: painful, relatable family moments become the reason to bundle mobile and broadband.
Ler o casoStella Artois turned water's mark into a chalice zoetrope for Water.org
Mother London and 1stAveMachine built a spiral zoetrope from chalices decorated with laser-printed designs, cut and placed by hand.
Ler o casoSt John WA sold the world's first empty showbag at the Perth Royal Show
A donation-based bag with nothing inside — no lollies, no plastic toys — turned the showbag's excess into talk about the ambulance charity's work.
Ler o casoQuebec City tourism turned residents' stories into a 25-foot mural
Destination Québec cité's summer campaign let locals narrate the city in a documentary, then had two artists paint their words into a lasting mural.
Ler o casoPolicybazaar and Kapil Sharma called non-comparers a 'gadha' in Zebra nahi Gadha ads
MagicCircle's films star Kapil Sharma and a zebra with a punchline: skip comparing insurance and the zebra turns out to be a donkey.
Ler o casoOptrex painted sufferers' eyes into itchy caricatures that dissolve when the spray works
Havas London and a body painter painted hay fever into freakish eyes on real people — with ads that remix by pollen count and weather.
Ler o casoMatch's 'help wanted' posters court emotionally mature daters in Brooklyn and LA
Vintage help-wanted signs offered New York and LA singles stupidly-in-love matches with smart people — and no crossed boundaries.
Ler o casoMarmite's Dynamite jar lid crashed out of a 48-sheet poster into a car windscreen
Adam & Eve/DDB launched the chilli Dynamite spread with a broken-lid OOH stunt in Woolwich, then rode 'branter' with Autoglass, Uber and Mini Cheddars.
Ler o casoManulife SG diagnosed Greek statues' ancient injuries in a protection-insurance push
TBWA Singapore rebuilt four broken statues, then scanned their missing limbs into AR to sell disability cover — 800K views in two weeks.
Ler o casoNestle India withdrew KitKat packs after its Pattachitra art wrapper upset devotees
KitKat's travel-break packs celebrating Odisha's Pattachitra art featured Lord Jagannath — backlash forced a pre-emptive withdrawal and a public apology.
Ler o casoThe Glenlivet put founder George Smith on a 20-metre treadmill for its sequel film
CPB London's 'Original By Tradition' sequel shot its founder on a working 14x5-metre treadmill, hurling whisky traditions at him in camera.
Ler o casoGeico's 'Flextacular' spot spoke pure Brocabulary — then sold Teddy Brosevelt tees
The Martin Agency's gym-set Geico spot spawned a dozen faux-retro 'Brocabulary' videos and merch, from brofessor to Teddy Brosevelt, inside 'It's What You Do'.
Ler o casoBeer brand Dragon's Milk built a D&D-style game with a bourbon-barrel throne prize
DNA built Raid the Dragon's Hoard in six remote weeks: a retro dungeon crawl decided by a D-20 roll, with a PS5 and a barrel throne as treasure.
Ler o casoCUPRA turned its new Raval into Ireland's smallest nightclub for one Dublin night
DJ Tara Kumar performed from the Raval's back seat while fans took the front — a launch staging Barcelona's El Raval nightlife, not a car display.
Ler o casoAlex Bank had Mo Salah reflect on his life in a projection-mapped film — no football
JWT Cairo shot Egypt star Mo Salah against steel, glass and smoke in Liverpool — in-camera, on a five-day turnaround — for the Egyptian bank.
Ler o casoadidas Originals took Club Originals — parties and pop-ups — across 16 countries
With Guap Magazine, adidas Originals launched its line through next-gen artists: cyphers, tooth gems and upcycling from the Saatchi Gallery to 16 countries.
Ler o casoXbox Elite Cereal: Mutiny turned the Elite Controller's launch into a '90s cereal ad
Mutiny relaunched Xbox's Elite controller for everyday gamers with a jingle-driven cereal commercial, influencer cereal boxes and 25 kits mailed to creators.
Ler o casoVaseline adopted TikTok's 'slugging' slang for its biggest influencer campaign
Unilever Australia and FORWARD built #SluggingwithVaseline — 30+ creators teaching the overnight jelly trend — the beauty unit's largest advocacy effort.
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