Piraeus Bank cast a gift-demanding kid as villain to relaunch its Winbank app
Comic films for Piraeus Bank's redesigned Winbank app pit a man, a magician's assistant and Santa Claus against a child who helps only in exchange for gifts.
Ler o casocreatives.centerUM ARQUIVO CASESTUDIES.CHAT
Ideias que fazem
olhar duas vezes.
A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEPeterborough United swapped its coat-of-arms crest for a key-bearing winged lion
First redesign in 18 years: the Posh drop the city's coat of arms for a winged lion and key, and fans are split over whether it still says Peterborough.
Ler o casoPETA sold hunters a macho condom brand — to stop them raising the next hunter
A fake camouflage condom brand marketed straight at hunters — until PETA revealed it had made the whole thing up to shrink the hunting population.
Ler o casoMucho named and branded US health-tech Ostro with a Meccano kit of connections
Health-tech Ostro (formerly RxDefine) got a name meaning a Mediterranean wind and a Meccano-style modular symbol for healthcare's connection points.
Ler o casoStudio Anorak gave the museum sleepover 'Dino Snores' its explorer identity
Illustrated dinosaurs and child explorers carried Airbnb-sponsored Dino Snores for Kids across signage, a goodie-bag poster and the bespoke Explore magazine.
Ler o casoSpin cut Mubi's seven-dot logo to three dots that spell 'Go'
For the membership bundling streaming with a weekly cinema ticket, Spin turned the dots into a ticket punch and let colour flex to each film.
Ler o casoMatch's 'Head Over Heels' replayed six couples' first moments of real love
WNP's films for Match replay the moment each of six couples knew, from audio-profile chats to real-life events, across TV, radio and digital.
Ler o casoShepard Fairey and House Industries redesigned the Los Angeles Tourism logo
For 'Your Comeback Starts Here', Studio Number One and House Industries built a sun-over-brushstroke identity timed to the city's June 2021 reopening.
Ler o casoMondelez pulled Lacta's Easter ad and apologised after viewers called it racist
Lacta's ten-second Easter ad went viral on Twitter as racist; Mondelez pulled it, apologised and promised stronger anti-racism work inside the company.
Ler o casoKesha's Gag Order artwork trades glitter for discomfort, with an upside-down logo
Creative director Brian Roettinger stripped Kesha's visual world to single tones and flipped the E and A of her logo — a nod to the track Eat the Acid.
Ler o casoOmaha's Joslyn Art Museum hired Pentagram so its brand could match a Snøhetta extension
After Snøhetta's new wing, the Joslyn picked Pentagram's Eddie Opara over local studios for an angular, typographic rebrand — world-class by intent.
Ler o casoHeadspace's 'Meh-uary' filmed January as the Monday of months
Farm League's film for Headspace follows Leanne through a grey January — harsh office light, traffic-red beams — until she opens the app and the palette warms.
Ler o casoHalo Pets held a World's Best Kid contest — and the pets won
Humanaut's launch campaign for Halo Elevate pet food staged a World's Best Kid contest where cheerful pets beat tantrum-throwing human children.
Ler o casoPentagram's Guggenheim identity links four museums into one constellation
A 2024 brand evolution by Pentagram gave the Guggenheim — New York, Venice, Bilbao and Abu Dhabi — a shared logo, open-source typeface and bespoke icons.
Ler o casoA furniture sale ad where the dad has the kids trash the house
SoCheers' 20-second Summer Carnival film: the father engineered the mess so he could justify new Godrej Interio furniture at sale prices.
Ler o casoFortnite's story universe let Marvel, Naruto and Star Wars collide in one game world
As chief storyteller Donald Mustard retired in September 2023, The Verge looked back at the narrative that turned Fortnite's map into a cross-IP metaverse.
Ler o casoFoot Locker built a fake 90s cable network for Air Max Day (interview)
In a Live In Cannes interview, Laundry Service recounts Foot Locker's Discover Your Air: a 90s cable network on Twitch, with shows, ads and a cable-box mailer.
Ler o casoSingapore gastropub Escobar had to revamp its branding after Colombia complained
An owner picked 'Escobar' for the hidden word 'bar' — then Colombia's embassy called it a tribute to 'the worst criminal in the history of Colombia'.
Ler o casoDNCO rebrands Brooklyn's Dumbo as 'a different side of New York' with a tape motif
DNCO kept the angled Dumbo logo, renamed the district's BID Team Dumbo, and runs a twisting tape motif through the new identity.
Ler o casoDiet Coke answered falling sales with slimmer cans and a colour stripe per flavour
Coca-Cola's in-house team led by James Sommerville stripped Diet Coke cans to silver, red and a vertical flavour stripe, backed by five new flavours.
Ler o caso