Epic gives Unreal Engine 4 away free — 5% royalty only after $3,000 a product
In 2015 Epic made Unreal Engine 4 free for everyone, charging a 5% royalty only after the first $3,000 per product per quarter.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEThe Mozart Drop: the Mozarteum launches its 1,392-page catalogue like a record
Eighteen years of Mozart scholarship ended in a viral 'drop': the new Koechel-Verzeichnis shipped free online like an album release.
Ler o casoPerfect Diary turns Chinese landscapes into a 16-shade National Geographic palette
Perfect Diary launches four landscape palettes at Paris Fashion Week's Tmall China Cool show; Weibo topic hits 110M reads, 130,000+ pre-sales.
Ler o casoNUMMI hands GM's 'worst workforce' the andon cord - and the line finally stops
The same Fremont workers who hid Coke bottles in door panels got the power to stop the line - and started building Corollas as good as Japan's.
Ler o casoGoogle Chrome puts Hatsune Miku in its Japan film — Ad Stars 2012 Grand Prix
A virtual singer built by fans stars in Chrome's Japan film; 1M views in a week and Ad Stars 2012 Grand Prix of the Year.
Ler o casoCLAPA retires its smiley face for a Thread for Life rebrand (interview with CLAPA)
The UK cleft charity swapped a 45-year-old smiley logo for a surgical-thread identity, so adults with clefts finally saw themselves in it.
Ler o casoOkinawa Times turns free ad space into lessons in an endangered language
The island's biggest newspaper gave small businesses free ads under one rule — copy must be 100% Okinawan, so commerce revives the language in public.
Ler o casoYakushima Treasure rebuilds a concert as 3D-scanned space you can fly through like a soul
When COVID killed live shows, KOM_I and Dentsu Craft Tokyo captured the forest concert as LiDAR point clouds, letting viewers fly through at impossible angles
Ler o casoColombian Red Cross turns a bottle cap into a water filter — Gran Ojo Innovación 2024
Ogilvy Colombia and the Colombian Red Cross built a biodegradable cap that turns any bottle into a portable water filter for desert communities.
Ler o casoSeaman: a sarcastic talking fish that made Dreamcast owners speak to their TVs
Yoot Saito's virtual pet asked players to talk out loud to a rude man-faced fish via a microphone — turning the human voice into a game controller in 1999.
Ler o casoZeng Yaxin paints anime onto jianbing — Chengdu queues five hours at her stall
An art graduate turns the humble Chinese pancake into a hand-painted canvas, capping 60 orders a night at Chengdu's Funing night market.
Ler o casoKitKat turns out-of-office emails into free-chocolate ASCII ads — Loeries Grand Prix
With no official holiday in the Gulf, KitKat hijacked out-of-office replies: ASCII-art emails with free-chocolate codes turn an inbox annoyance into a break.
Ler o casoMubi streams 30 curated films at a time, adding one a day — scarcity is the offer
Founded in 2007, Mubi keeps only 30 arthouse films at a time, adding one and removing one daily — curation and a 30-day deadline instead of a giant catalog.
Ler o casoDeutsche Telekom's AI-aged 'Ella' warns parents — #ShareWithCare, 2 Cannes Golds
From a single shared photo, Deutsche Telekom AI-ages 9-year-old Ella into a deepfake who confronts her parents about 'sharenting' — 51M views, 3.7B impressions.
Ler o casoBürstner Signature: an interior that actively changes the room — Red Dot BoB 2026
Instead of a fixed floor plan, Bürstner's Signature uses sliding and pivoting furniture to turn one 7.2m volume into lounge, bath and bedroom.
Ler o casoPechaKucha 20x20: Tokyo architects cap show-and-tell at 6 minutes 40 seconds
Tokyo architects tired of endless presentations invented 20 slides x 20 seconds — a talk format that spread to more than 1,000 cities worldwide.
Ler o casoTelstra's 26 stop-motion films for tiny regional towns win Cannes Film Craft Grand Prix
Telstra made 26 tiny stop-motion films, one per little-known Australian town with its own quirky locals — proving coverage by charming the places rivals ignore.
Ler o casoFour years after becoming e&, the UAE telecom group switched back to etisalat
At its 50th anniversary the group retired the ampersand and returned to the founding name — a naming cycle that ran expansion in 2022 and integration in 2026.
Ler o casoShinsegae Property turns a beachside mega-screen into the world's biggest lifeguard
On a 25x31m screen above Haeundae Beach, Shinsegae Property's giant lifeguard reads live wave data and signals Safe, Partial Control or Full Control.
Ler o casoFlamin' Hot turns a poker face challenge into a live stream — 46M views, Grand Effie
PepsiCo's Flamin' Hot made professionals play poker while eating its spiciest snacks, live on Twitch — 46M streaming views and a 2025 Global Grand Effie.
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