A história por trás da criação. Do briefing ao impacto.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
Ler o casoSaint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
Ler o casoShot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
Ler o casoPublicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
Ler o casoPereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
Ler o casoTBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
Ler o casoJWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
Ler o casoStudio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
Ler o casoZulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
Ler o casoCrispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
Ler o casoSW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
Ler o casoInitiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
Ler o casoWieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
Ler o casoThe first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
Ler o casoFor 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
Ler o casoRichard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
Ler o casoR/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
Ler o casoAtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
Ler o casoFounders staged a four-hour T-Virus transformation in a glass cell on a busy street — the TikTok film drew more than 15 million views.
Ler o casoFour AI-personalized digital flower gardens plus a phytotherapy cafe at Yurakucho Marui — the art collective's first permanent installation.
Ler o caso