CVS redesigned 3,000 own-label packages so shoppers can read them at a glance
With Pearlfisher, CVS flattened its clinical own-label packs into big-label, flat-colour designs — 68 pain relievers first, nearly 3,000 products by end-2026.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTECoca-Cola's ironic pro-tourism banner in Amsterdam backfired and came down in days
A banner reading 'I will never again say: there are too many tourists in my city' met post-lockdown Amsterdam — and lasted days, not its planned two weeks.
Ler o casoAtlassian turns Williams F1's collective know-how into a rain-call film and AI agents
As Williams' title partner, Atlassian staged the moment before rain hits an F1 track in a film — then turned five real Williams specialists into AI agents.
Ler o casoAirtel sent its 4G Girl searching for a place without 4G — and she couldn't find one
In Taproot-Dentsu's 2016 films, the Airtel 4G Girl holidays in remote mountains seeking peace and no signal, only to find Airtel 4G follows her everywhere.
Ler o casoTUI's Happiness Ambassadors Ant and Dec turned the holiday to-do list into a Happy Jingle
Leo Burnett UK and Mitre Studios' social-first TUI series passed 25 million views; 'Happy Jingle' sings the small moments, from plane steps to poolside lunch.
Ler o casoTourism Tasmania sent the Foo Fighters its own rider ahead of a sold-out Launceston gig
Ahead of the Foo Fighters' only Australian show, Tourism Tasmania issued its own rider — Tasmanian food and drink as the menu, the gig as the ad.
Ler o casoStella Artois went to Victorian London to sell Wimbledon's and its own humble beginnings
As returning Official Beer of Wimbledon 2016, Stella's 'Be Legacy' film imagined a ticket-seller nobody believed — until an early Artois beer lifted him.
Ler o casoA battery-powered toy monkey drops his AA cells to carry Samsung's SolarCell Remote
BBH Singapore's film frees a wind-up monkey from his batteries and sends him off with the light-charging remote on his back.
Ler o casoRevolut toured an F1 show car through 14 UK cities and signed up fans at each stop
Seed's three-week roadshow put the Audi Revolut F1 show car in 14 cities, with card customisation and on-the-spot sign-up at 20% conversion.
Ler o casoRethink Breast Cancer turned calculator spelling into #8008135, a breast health bot
Sid Lee's social-first campaign for young adults paired the schoolyard calculator joke with the first breast health bot, busting myths in pink cartoons.
Ler o casoRB renamed itself Reckitt and wrapped its purpose in an Energy Pink shell symbol
Conran Design Group's corporate rebrand gave the maker of Dettol, Durex and Nurofen one memorable name, a shell-like R mark and a bespoke 'Energy' typeface.
Ler o casoBase Design gave the Museum of Sex a stop-sign wordmark that doubles as an exhibit frame
In 2016 Base Design rebranded New York's Museum of Sex: blunt capital letters that halt passers-by, then frame exhibit images inside the name itself.
Ler o casoMobilli's identity is one puzzle unit that never stands alone — like a move in progress
Mariane Farias drew the relocation platform's brand as interlocking modules and diagonal motion — moving as a journey, not a reset.
Ler o casoLupin's digestive brand Lupizyme Plus got a documentary-style 'Gut Whisperer'
Contract Advertising turned digestive brand Lupizyme Plus into a docu-style portrait of a man who hears what guts say, dropping the category's usual formula.
Ler o casoLufthansa answered fake Instagram holidays with a La Triennale show (interview)
In an interview, DDB Group Italy's ECDs describe an exhibition at Milan's La Triennale aimed at Italians who fake their holidays on Instagram.
Ler o casoLe Creuset let R/GA build it a content-and-commerce shopfront as pandemic cooking rose
R/GA London's first work since winning the account: an e-commerce platform pairing content and commerce — recipes, favourites and customisable crockery.
Ler o caso'Why This Kolaveri Di': a leaked Tanglish studio jam became India's first 100M-view video
In 2011 a Tamil-English heartbreak song recorded like a casual studio jam leaked online and became India's first music video to pass 100 million YouTube views.
Ler o casoKlook's summer campaign let every HongKonger play 'travel goddess' with four YouTube stars
Frengers sent clashing 100 Most and FH Production influencers on a Thailand trip, plus a shareable travel personality test — 270K YouTube views in six days.
Ler o casoKia stranded a hippie in a parking lot since the 60s to sell the Sorento's connectivity
A surreal Kia film strands a hippie, a roller girl and a skeleton dog in a car park — until a Sorento driver finds his car instantly with the UVO CONNECT app.
Ler o casoKAY retired 'Every Kiss Begins with Kay' for 'Love All In' and imperfect proposals
MARTIN*'s first work for KAY swaps its since-1999 kiss tagline for messy proposals, cake disasters and Charli xcx.
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