1001 Optometry's Hidden Eye Test turns billboards into eye exams — 3 Cannes Golds
AI-crafted billboards hide messages only impaired eyes can see, so commuters diagnose themselves — appointments up 126% on a $30K media spend.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEBandai built Gundam at 1:1 scale and kept a giant robot over Tokyo for 17 years
For the anime's 30th birthday, Bandai erected an 18-metre Gundam in Tokyo Bay — and some statue of the robot has guarded the skyline ever since.
Ler o casoBarefoot College turns illiterate grandmothers into solar engineers
An Indian school trains illiterate grandmothers as solar engineers in six months of hands-on classes; women from 93 countries have carried the skill home.
Ler o casoBBVA Mexico turns fraud warnings into a game show — '¿Es Fraude?' cuts losses $9M
TERAN TBWA made BBVA's anti-fraud education a 5-episode TV game show — same-quarter losses fell US$9M, Grand Ojo Eficacia 2024.
Ler o casoLEGO and Nike turn a Shanghai schoolyard into giant bricks kids rebuild every recess
Instead of telling children to exercise, LEGO and Nike let them rebuild their own playground — 550 sq m of modular sport bricks for 1,400 students.
Ler o casoClair Obscur: Expedition 33 — a 30-person team's debut RPG sells 3.3M in 33 days
A Ubisoft developer quit to rebuild the turn-based JRPG the AAA industry abandoned — his ~30-person studio's first game swept Game of the Year 2025.
Ler o casoPinboard (2009): a one-man bookmarking site stays small, paid and profitable
Maciej Ceglowski ran Pinboard in reverse: charge from day one, refuse ads and investors, publish revenue yearly, and buy your dying rival to retire it.
Ler o casoAlways' #LikeAGirl turns an insult into empowerment — 76M views, teen intent 40%→60%
A filmed social experiment asks girls and adults what it means to do things 'like a girl' — then redefines the phrase into an empowerment movement.
Ler o casoAmerican Airlines' AAdvantage: a 1981 loyalty scheme that became a $30B currency
Launched May 1981 to survive deregulation fare wars, AAdvantage paid its best customers in free flights — and grew into a currency banks pay billions for.
Ler o casoAjinomoto fakes a #CancelPizza conspiracy on TikTok to save MSG's reputation
The MSG maker fought a Gen Z backlash with a fake conspiracy to cancel pizza, changing 5M minds and winning a 2026 Sustained Success Effie Gold.
Ler o casoAsahi brews Mirai Lemon Sour: a real lemon slice floats up in a can — grand prix
Asahi used its Draft Beer can tech to seal a real lemon slice inside a chuhai — open it and the slice rises — turning a spec-war category into five-senses play.
Ler o casoRakuten's Englishnization makes English the language of a Japanese company
CEO Hiroshi Mikitani gave Japan's biggest e-commerce company two years to switch its entire internal operation — meetings, emails, documents — into English.
Ler o casoAICP imagines Van Gogh and Frida Kahlo surviving client feedback — Epica Film Grand Prix
For AICP's awards call-for-entries, BBDO shows account people critiquing Van Gogh's 'Starry Night' and Frida Kahlo's monkey — 1M+ views free, Epica Grand Prix.
Ler o casoTakara Tomy redefines Beyblade X as a sport — 40M units, a world championship
To break the "kids" toy label, Takara Tomy rebranded top battles as GEAR SPORTS — "Not play anymore." — and built leagues and a world title to make it true.
Ler o casoCoorDown asks the world to 'Assume That I Can' — Eurobest 2024 Grand Prix for Good
Down-syndrome group CoorDown films Madison Tevlin overturning each 'she can't' — 150M+ views in a week and a Eurobest Grand Prix for Good.
Ler o casoGames Done Quick turns the charity telethon into a weeklong speedrun marathon
A forum-run donation marathon let viewers pay to name heroes, spare digital animals and unlock absurd runs — $41 million raised and still counting.
Ler o casoEk Type's Nithya Ranjana carries Nepal's calligraphic script into Unicode
An open-source typeface that puts the centuries-old Ranjana script on screens, preserving 750+ stacked conjuncts, matra forms and monogram letters in Unicode.
Ler o casoGenshin Impact's 'Divine Damsel of Devastation' turns Peking opera into a global earworm
An original Peking-opera aria written for a game character — sung by a real Shanghai Jingju performer and kept in Chinese in every language version
Ler o casoDaiso turns a street stall into the ¥100 shop — everything priced the same
In 1972 a Japanese street vendor blurts out 'everything for ¥100'; the fixed-price format becomes a 5,000-store chain with ¥589 billion in sales.
Ler o casoApplebee's rides viral 'Fancy Like' TikTok song — Grand Effie, sales +9.3%
When Walker Hayes' song about an Applebee's date night went viral on TikTok, the chain joined in — ads, a meal deal, the Oreo shake — and beat rivals by 9.3%.
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