A história por trás da criação. Do briefing ao impacto.
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For Valentine's 2021, UK customers who opted in got their delivery in a box printed with QR codes to six local singles' Tinder profiles — swipe right to match.
Ler o casoUncommon's Markup Marché relabelled groceries as 'luxury' items at absurd prices in six cities to expose beauty's pricing psychology.
Ler o casoIn a Creative Review interview, Vella tells how a 1975 sculpture, UV-light posters and heat-reactive vinyl carried The Cure's comeback art.
Ler o casoRetirement-savings ads addressing 'desi Canadians' ran in Indian news apps until one complaint called the word offensive — and TD folded.
Ler o casoStudio Nari won the Montero merch brief after Lil Nas X's creative director spotted its Coach sketches; the letters bleed like wings.
Ler o casoServiceplan Campaign X commissioned MNEK's cover of 'Don't Stop Me Now' and built a brand music video for Strellson's AW16 collection.
Ler o casoFor the Fabia's French launch, Track DDB paid YouTube to insert digital posters into influencer reviews of Peugeot, Renault and Citroën.
Ler o casoA TikTok creator spotted garbled text and missing fabric in Skechers' Vogue illustration and alleged AI use; Skechers did not respond.
Ler o casoCossette listed Ronald McDonald House on Wahi and Kijiji with For Sale signs and house tours, then priced what families would pay without it.
Ler o casoBBH's #givethemrefuge film looked like a happy Facebook Christmas clip until the argument behind it; traffic from Facebook rose over 1,000%.
Ler o casoThe Newtons Laboratory plays a national truth — Greeks prefer summer — for laughs, giving winter-lovers permission, to sell Protergia's winter savings product.
Ler o casoFor 15 years of the world's largest road hockey fundraiser, T&P Canada wove patient wristbands into a net where each band means 225 survivors.
Ler o casoPorsche Singapore paired a Guoco Tower store with Curvistan, a Mandala Club exhibition headed by a 1954 race-winning 550 Spyder.
Ler o casoFCB&FiRe, Netflix and PlayStation had streamer Ibai Llanos open a PS5 live in a horror plot written by REC director Jaume Balaguero: 3.3 million views in a day.
Ler o casoOne actor plays a PBM and an insurer twin who grab a woman's prescription — 'When middlemen own it all, you pay the price.'
Ler o casoBETC scanned a Bull Snake's movements and flew them as hundreds of drones, so a stunt driver had to thread the 508 SW through a road that moved.
Ler o casoHumanaut's 'Catspiracy' cats 'revealed' that the ScoopFree box is proof humans harvest cat poo for profit — nearly 3 million views.
Ler o casoBBH USA's 2026 'The Perfect Pour' is del Toro's first TV commercial: after he calls 'cut', a skeletal film crew pops into frame.
Ler o caso72andSunny ANZ's 2022 Paspaley 'Wild' film put Leila George in free-movement choreography across the Kimberley, with 65 assets in all.
Ler o casoDirector Rodrigo Saavedra built a grey 1984-style city of hand-made eyeless masks for Nubank's 2019 Brazilian campaign.
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