Whistle's first US campaign mocked the absurd ways people track pets without a tracker
BBDO San Francisco launched Mars pet-tech brand Whistle with films mocking silly alternatives to its GPS tracker — like flying a drone after your dog.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEWhiskas let a silver tabby narrate his own thoughts in 'Feed Their Curiosity'
AMV BBDO built Whiskas' 2016 UK platform on the moment every cat owner knows: a curious cat abandoned mid-prowl by the sound of a pouch opening.
Ler o casoThe V&A's brand film lets a mannequin come alive among 5,000 years of creativity
adam&eveDDB's two-minute film follows a masked mannequin through the V&A until the collection brings dancer Max Cookward to life — scored by FredWave.
Ler o casoNomad named and branded six clubs from scratch for the new Ultimate Sevens league
For the new rugby sevens championship, Nomad invented six club identities: names, typographic logos, colour palettes and manifestos, from scratch.
Ler o casoTourism NZ's 'If You Seek' went barefoot to push travel in the March-November off-peak
The 2024 evolution of 'If You Seek' asks visitors to go barefoot and follow ancestors' footsteps, selling off-peak Aotearoa from Marlborough to Mackenzie.
Ler o casoSnickers turned 20,000 stadium seats into a Paul Trevillion flipbook for Pelé
Irish International and Piranha Bar rendered a CG stadium whose seats flip like a giant flipbook as the real Pelé watches from the pitch.
Ler o casoSmart Energy GB showed a smart meter's savings by upholstering an entire living room
In AMV BBDO's 'Save Your Energy For…' film, Saskia's smart meter saves enough to run her sewing machine for 195 days — so she upholsters everything in sight.
Ler o casoThe Sims 4 sorted 24 creators into storytellers, dreamers and expressers for one launch
Whalar split 24 creators into three fan types for the Enchanted by Nature pack and put a Plumbob on TikTok's Superlike — 6.9M reach, triple the forecast clicks.
Ler o casoSan Diego Tourism rewrote familiar sayings as 'Optim-ISMs' instead of another montage
The Shipyard's 15-film 'Optim-ISMs' reimagines sayings like 'face the music' through San Diego moments — feeling over checklist, plus algae flip-flops.
Ler o casoRhodes Trust's rebrand turns its 'R' into a bold letter hiding inside meaningful words
Lambie-Nairn repositioned the 114-year-old scholarship trust: a refined Zimbabwe bird in the R, and a bold R hidden inside words like 'democracy'.
Ler o casoRegina Maria let daughters donate their unused mammograms to their mothers
Punk's #TakeYourMomToMamo turns October into Romania's screening season: daughters book and accompany their mothers, donating mammograms from their own plans.
Ler o casoPot Noodle turned its ad's soundtrack into a real rap artist's first record deal
The 'You Can Make It' ad launched rapper RAYLO for real: Ultra Records signed its track 'Winner', and the video aired at the X Factor tour and Shazam.
Ler o casoDealerPolicy rebranded as Polly by refusing to vilify car dealers like everyone else
TBWA\Chiat\Day LA renamed car-insurance fintech DealerPolicy as Polly and made the car salesperson an empathetic guide instead of the usual villain.
Ler o casoHow&How gave conservation charity On the Edge a tree-frog icon you can read like type
How&How built the Edge-species charity an identity of glass panels, a frog-pattern icon that reads as letterforms, and bioluminescent colour.
Ler o casoThe Olympic Museum dropped 'the' and rebuilt its identity for a global online audience
Studio Blackburn aligned the Lausanne museum with the IOC's 2022 Olympic identity — Olympic Headline type, a pillar-motif 'M' — and a look of its own.
Ler o casoOcado's value campaign pulled an ever-growing grocery table through the neighbourhood
St Luke's staged Ocado's Everyday Savers as a never-ending table of groceries snaking from a delivery van through streets, parties and upstairs bathrooms.
Ler o casoMassArt Art Museum briefed 'no serif, no sans serif' — and got a jagged, breakable logo
Moth Design gave Boston's free contemporary art museum a colourful jagged logotype that breaks apart into frames, plus a bespoke inscriptional sans, MAAM Sans.
Ler o casoLiquid Death turned three years of hate comments into a genuine dance-pop album
Greatest Hates Vol. 3 sets the water brand's angriest comments to 10 dance-pop tracks with Tony Hawk and Mark McGrath — the third volume since 2020.
Ler o casoExeter Chiefs swapped Native American branding for Devon's Iron Age Dumnonii tribe
Under pressure over Native American imagery, the rugby club rebranded around the Iron Age Dumnonii tribe — and renamed every stadium bar after a Devon castle.
Ler o casoDelta told Olympic journeys as flight stories: altitude, check-in, carry-on baggage
Wieden+Kennedy New York mapped Team USA's road to Milano Cortina 2026 onto the experience of flying in three films: Altitude, Commit to Fly and What We Carry.
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