L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
EDF and Mathieu Lehanneur replaced combustion with 40 LED spotlights and 200 misting nozzles — a flameless Olympic flame that became the Games' hottest ticket.
Lire le casHazelight's 2021 co-op-only adventure gives each player different powers in every level, so working together is the mechanic — 30 million copies sold.
Lire le casDarren Wong brings Japan's mizu shingen mochi to a Brooklyn market — water and agar served with syrup — and sells out at $8.
Lire le casPrada wraps a Shanghai wet market in its FW21 print; shoppers spend ¥20, get a Prada paper bag — 'the only Prada I can afford'.
Lire le casHakuhodo founded the Life and Living Institute in 1981, coining 'sei-katsu-sha': targets became people with lives, not just buyers.
Lire le casDuolingo announced its mascot died, asked users to do lessons 'in lieu of flowers', then revived him after a 50B XP rescue — the year's biggest earned stunt.
Lire le casA first-person essay about facing the supermarket with agoraphobia became an illustrated, animated feature — craft that won a D&AD Yellow Pencil.
Lire le casWelch's 1989 Work-Out: employees propose cutting useless work at town meetings where managers must answer immediately — turning complaints into commitments.
Lire le casGarvan makes the public pick which of two patients to help, then shows genomics research can help them all — 87M impressions, $19M raised.
Lire le casTiger flipped its Man United sponsorship: instead of another watch party, Malaysian fans signed a banner installed inside Old Trafford - Kancil Bronze 2025.
Lire le casNick Worthington turned his own brain-injury struggle into a mixed-media short for AUT and Headway; DOAHI won NZ's only D&AD 2025 Yellow Pencil.
Lire le casTodd Antony photographs Buzkashi like a battle painting; the black-and-white series won ADC Photography and Sony's 2026 Sport prize.
Lire le casAfter four decades running Braun's design studio, Dieter Rams compressed his discipline into ten testable rules that became the industry's moral baseline.
Lire le casTwo-person studio Mega Crit fuses deckbuilding and roguelikes into one climb; Early Access balance-by-data carries it past 1.5 million copies.
Lire le casOne franchise store in Bend, Oregon outlived the whole chain - and turned being the last one into the business: pilgrims, tourism and a documentary of its own.
Lire le casRed Bull didn't buy media for Stratos — Baumgartner's supersonic freefall from ~128,000 ft drew 8M+ concurrent YouTube viewers, the most ever live-streamed.
Lire le casHERALBONY manages 2,000+ artworks by artists with intellectual disabilities as licensed IP — One Show 2026 gave the whole business model its Best of Discipline.
Lire le casEvery valid Mumbai train ticket became a lottery entry — ₹10,000 daily, ₹50,000 weekly — and FCB India's fare-evasion idea swept Cannes PR and Abby Grands Prix.
Lire le casAfter seeing Americans eat ramen from paper cups in 1966, Ando built ramen that cooks in its own cup — launched 1971, now 21.2B servings a year.
Lire le casPage and Brin's 2004 IPO letter promised engineers 20% of their time for side projects; AdSense and Google News came out of the policy.
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