EDF's electric flame burns over Paris 2024 — the first fireless Olympic cauldron
EDF and Mathieu Lehanneur replaced combustion with 40 LED spotlights and 200 misting nozzles — a flameless Olympic flame that became the Games' hottest ticket.
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2,000 게시된 사례 · 정기 업데이트It Takes Two bans single-player — a game where two different abilities force cooperation
Hazelight's 2021 co-op-only adventure gives each player different powers in every level, so working together is the mechanic — 30 million copies sold.
사례 읽기Raindrop Cake: a water-and-agar dessert sells out at Smorgasburg for $8
Darren Wong brings Japan's mizu shingen mochi to a Brooklyn market — water and agar served with syrup — and sells out at $8.
사례 읽기Prada turns Shanghai's Wuzhong Market into a two-week 'Feels Like Prada' pop-up
Prada wraps a Shanghai wet market in its FW21 print; shoppers spend ¥20, get a Prada paper bag — 'the only Prada I can afford'.
사례 읽기Hakuhodo coined 'sei-katsu-sha' in 1981, starting Japan's planning philosophy.
Hakuhodo founded the Life and Living Institute in 1981, coining 'sei-katsu-sha': targets became people with lives, not just buyers.
사례 읽기Duolingo fakes Duo the owl's death — 25,560% mention spike, Webby Best Earned Media
Duolingo announced its mascot died, asked users to do lessons 'in lieu of flowers', then revived him after a 50B XP rescue — the year's biggest earned stunt.
사례 읽기The New York Times told an agoraphobia essay through illustration and animation
A first-person essay about facing the supermarket with agoraphobia became an illustrated, animated feature — craft that won a D&AD Yellow Pencil.
사례 읽기GE's Work-Out town halls make managers decide on the spot — busting bureaucracy
Welch's 1989 Work-Out: employees propose cutting useless work at town meetings where managers must answer immediately — turning complaints into commitments.
사례 읽기Garvan's Disease Dilemmas makes donors choose a patient to fund — $19M given
Garvan makes the public pick which of two patients to help, then shows genomics research can help them all — 87M impressions, $19M raised.
사례 읽기Tiger Beer gave Malaysian Man United fans a KL den - and their names inside Old Trafford
Tiger flipped its Man United sponsorship: instead of another watch party, Malaysian fans signed a banner installed inside Old Trafford - Kancil Bronze 2025.
사례 읽기AUT & Headway's 'Diary of a Head Injury' makes TBI visible
Nick Worthington turned his own brain-injury struggle into a mixed-media short for AUT and Headway; DOAHI won NZ's only D&AD 2025 Yellow Pencil.
사례 읽기Todd Antony photographs Buzkashi like battle paintings and wins ADC Photography
Todd Antony photographs Buzkashi like a battle painting; the black-and-white series won ADC Photography and Sony's 2026 Sport prize.
사례 읽기Braun's Dieter Rams writes ten principles for good design — 'less, but better' still wins
After four decades running Braun's design studio, Dieter Rams compressed his discipline into ten testable rules that became the industry's moral baseline.
사례 읽기Slay the Spire fuses deckbuilding with roguelike runs — a genre is born, 1.5M sold
Two-person studio Mega Crit fuses deckbuilding and roguelikes into one climb; Early Access balance-by-data carries it past 1.5 million copies.
사례 읽기The world's last Blockbuster survives on nostalgia, tourists and its own name
One franchise store in Bend, Oregon outlived the whole chain - and turned being the last one into the business: pilgrims, tourism and a documentary of its own.
사례 읽기Red Bull Stratos: a live-streamed space jump — 8M concurrent viewers, a YouTube record
Red Bull didn't buy media for Stratos — Baumgartner's supersonic freefall from ~128,000 ft drew 8M+ concurrent YouTube viewers, the most ever live-streamed.
사례 읽기HERALBONY's art-licensing model takes One Show 2026's Best of Discipline
HERALBONY manages 2,000+ artworks by artists with intellectual disabilities as licensed IP — One Show 2026 gave the whole business model its Best of Discipline.
사례 읽기Central Railway turns Mumbai train tickets into lottery entries — Cannes PR Grand Prix
Every valid Mumbai train ticket became a lottery entry — ₹10,000 daily, ₹50,000 weekly — and FCB India's fare-evasion idea swept Cannes PR and Abby Grands Prix.
사례 읽기Nissin Cup Noodles 1971: ramen that cooks in its own cup — 21.2B servings a year
After seeing Americans eat ramen from paper cups in 1966, Ando built ramen that cooks in its own cup — launched 1971, now 21.2B servings a year.
사례 읽기Google's 20% time gives engineers a free day a week; AdSense and Google News are born
Page and Brin's 2004 IPO letter promised engineers 20% of their time for side projects; AdSense and Google News came out of the policy.
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