Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
EDF and Mathieu Lehanneur replaced combustion with 40 LED spotlights and 200 misting nozzles — a flameless Olympic flame that became the Games' hottest ticket.
Fall lesenHazelight's 2021 co-op-only adventure gives each player different powers in every level, so working together is the mechanic — 30 million copies sold.
Fall lesenDarren Wong brings Japan's mizu shingen mochi to a Brooklyn market — water and agar served with syrup — and sells out at $8.
Fall lesenPrada wraps a Shanghai wet market in its FW21 print; shoppers spend ¥20, get a Prada paper bag — 'the only Prada I can afford'.
Fall lesenHakuhodo founded the Life and Living Institute in 1981, coining 'sei-katsu-sha': targets became people with lives, not just buyers.
Fall lesenDuolingo announced its mascot died, asked users to do lessons 'in lieu of flowers', then revived him after a 50B XP rescue — the year's biggest earned stunt.
Fall lesenA first-person essay about facing the supermarket with agoraphobia became an illustrated, animated feature — craft that won a D&AD Yellow Pencil.
Fall lesenWelch's 1989 Work-Out: employees propose cutting useless work at town meetings where managers must answer immediately — turning complaints into commitments.
Fall lesenGarvan makes the public pick which of two patients to help, then shows genomics research can help them all — 87M impressions, $19M raised.
Fall lesenTiger flipped its Man United sponsorship: instead of another watch party, Malaysian fans signed a banner installed inside Old Trafford - Kancil Bronze 2025.
Fall lesenNick Worthington turned his own brain-injury struggle into a mixed-media short for AUT and Headway; DOAHI won NZ's only D&AD 2025 Yellow Pencil.
Fall lesenTodd Antony photographs Buzkashi like a battle painting; the black-and-white series won ADC Photography and Sony's 2026 Sport prize.
Fall lesenAfter four decades running Braun's design studio, Dieter Rams compressed his discipline into ten testable rules that became the industry's moral baseline.
Fall lesenTwo-person studio Mega Crit fuses deckbuilding and roguelikes into one climb; Early Access balance-by-data carries it past 1.5 million copies.
Fall lesenOne franchise store in Bend, Oregon outlived the whole chain - and turned being the last one into the business: pilgrims, tourism and a documentary of its own.
Fall lesenRed Bull didn't buy media for Stratos — Baumgartner's supersonic freefall from ~128,000 ft drew 8M+ concurrent YouTube viewers, the most ever live-streamed.
Fall lesenHERALBONY manages 2,000+ artworks by artists with intellectual disabilities as licensed IP — One Show 2026 gave the whole business model its Best of Discipline.
Fall lesenEvery valid Mumbai train ticket became a lottery entry — ₹10,000 daily, ₹50,000 weekly — and FCB India's fare-evasion idea swept Cannes PR and Abby Grands Prix.
Fall lesenAfter seeing Americans eat ramen from paper cups in 1966, Ando built ramen that cooks in its own cup — launched 1971, now 21.2B servings a year.
Fall lesenPage and Brin's 2004 IPO letter promised engineers 20% of their time for side projects; AdSense and Google News came out of the policy.
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