Fortnite's Creator Economy 2.0 pays island makers 40% of net revenue
Epic replaced Fortnite's 5% promo-code payouts with a monthly pool of 40% of net revenue split by engagement — $352 million paid to 70,000 creators by 2024.
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2,000 게시된 사례 · 정기 업데이트Tully's Tsugiki grafts endangered Typica onto hardy roots — and sells it as revived coffee
Tully's grafts endangered Typica coffee onto disease-resistant roots with Japan's tsugiki technique and sells the revived beans as premium 'Peru Typica 100%'.
사례 읽기Shake Udon creates a new takeout market — ACC 2024 Marketing Effectiveness Grand Prix
After COVID crushed dine-in, Marugame Udon launched a udon you shake in a cup and reframed shaking as dancing — 2.5M servings in 10 weeks, ACC 2024 Grand Prix.
사례 읽기Deloitte replaces annual ratings with weekly check-ins and four-question snapshots
Deloitte replaced annual ratings with weekly employee-driven check-ins and per-project 'snapshots' of four future-focused questions.
사례 읽기Dettol turns corrupt 'social germs' into a satirical Thai film
Post-Covid Thailand stopped fearing invisible germs, so Dettol personified dirt as corrupt behavior — a satirical film Thailand shared by the millions.
사례 읽기KANEBO films 'we sell hope, not cosmetics' to an ACC Film Craft Grand Prix
KANEBO declares it sells hope, not cosmetics, then proves it in 60-second films: lipstick becomes courage, foundation identity — an ACC Film Craft Grand Prix.
사례 읽기Times of India prints purple pages to turn uncast votes into ink
Ahead of India's 2024 election, The Times of India printed its pages in electoral-ink purple, one page per 132 absent voters, to urge citizens to vote.
사례 읽기Takeshi's Castle: TBS built a comedy war game where losing is the weekly prize
TBS sent volunteer armies against comedian Takeshi Kitano's castle through absurd elimination games — failure was the show, and the world copied it for decades.
사례 읽기Stapferhaus stages 'Health First' as a museum health check-in — ADC 104 Best of Discipline
Kossmanndejong designed Stapferhaus' health exhibition as a therapeutic journey from diagnosis to discharge — it drew a record 150,000 visitors.
사례 읽기A Karoo wire-car race becomes a film, a game and a store — 3 One Show Golds
Accenture Song turned Philipstown's wire-car race into a Prime Video documentary, a digital-twin game and a store that funds youth education.
사례 읽기The Last Bookstore turns a dead LA bank into an Instagram-famous book labyrinth
Josh Spencer moved his used-book shop into a 1914 bank and built it as art — tunnels, vault shelves, paper murals — making the browsing itself the draw.
사례 읽기PlazaVea prices gadgets at Kimberly García's bib number — 146 soles at 2:20 a.m.
Peru's biggest supermarket sold flagship gadgets at S/146 — the bib number of racewalker Kimberly García — to viewers who stayed up to watch her race.
사례 읽기Good Baton puts sick-child daycare booking in parents' hands — ACC 2023 Innovation GP
Azukaruko-chan turns phone-only sick-child daycare booking into a real-time smartphone service — 275,000 reservations, ACC 2023 Innovation Grand Prix.
사례 읽기VICE's AR filters teleport disputed museum artefacts home, narrated by origin countries
Instagram AR filters scan disputed British Museum artefacts and teleport them home with first-person histories — 18M impressions, 7 D&AD Pencils.
사례 읽기McDonald's Switzerland sells the first single McNugget, solving the sharing theorem
For the McNugget's 40th birthday, McDonald's Switzerland sold individual nuggets so every table could share evenly — record sales and a Webby.
사례 읽기Flickr's '10+ deploys a day' talk ends the war between developers and operations
At Velocity 2009 Flickr's ops and dev leads showed 10+ production deploys a day built on shared tools and no-blame culture — the blueprint DevOps grew from.
사례 읽기Dutchie's 'Fight For Thais' Gut' soap operas debunk health scams — ADFEST Bronze
Dutchie fights Thailand's online health misinformation with soap-opera robbery comedy, then its hero hands back the true gut facts — ADFEST 2025 Bronze.
사례 읽기Sexytea stayed in one city for seven years — and made leaving it a national event
A Changsha milk-tea brand refused to leave home for seven years; when it finally did, the Wuhan opening drew 8-hour queues and 300-yuan resellers.
사례 읽기Complaints Choir turns a city's gripes into choral song — from Helsinki to Tokyo
Artists invite residents to write down what annoys them and sing it together — an open format that spread from Birmingham and Helsinki around the world.
사례 읽기THE FIRST TAKE: one mic, one take — Sony's white-room music channel goes global
A white studio, one microphone, one unedited take: Sony Music's YouTube channel turns raw performance into content — 7M subscribers by 2022, ADFEST 2022 Grande.
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