Fortnite's Creator Economy 2.0 pays island makers 40% of net revenue
Epic replaced Fortnite's 5% promo-code payouts with a monthly pool of 40% of net revenue split by engagement — $352 million paid to 70,000 creators by 2024.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDTully's Tsugiki grafts endangered Typica onto hardy roots — and sells it as revived coffee
Tully's grafts endangered Typica coffee onto disease-resistant roots with Japan's tsugiki technique and sells the revived beans as premium 'Peru Typica 100%'.
Read the caseShake Udon creates a new takeout market — ACC 2024 Marketing Effectiveness Grand Prix
After COVID crushed dine-in, Marugame Udon launched a udon you shake in a cup and reframed shaking as dancing — 2.5M servings in 10 weeks, ACC 2024 Grand Prix.
Read the caseDeloitte replaces annual ratings with weekly check-ins and four-question snapshots
Deloitte replaced annual ratings with weekly employee-driven check-ins and per-project 'snapshots' of four future-focused questions.
Read the caseDettol turns corrupt 'social germs' into a satirical Thai film
Post-Covid Thailand stopped fearing invisible germs, so Dettol personified dirt as corrupt behavior — a satirical film Thailand shared by the millions.
Read the caseKANEBO films 'we sell hope, not cosmetics' to an ACC Film Craft Grand Prix
KANEBO declares it sells hope, not cosmetics, then proves it in 60-second films: lipstick becomes courage, foundation identity — an ACC Film Craft Grand Prix.
Read the caseTimes of India prints purple pages to turn uncast votes into ink
Ahead of India's 2024 election, The Times of India printed its pages in electoral-ink purple, one page per 132 absent voters, to urge citizens to vote.
Read the caseTakeshi's Castle: TBS built a comedy war game where losing is the weekly prize
TBS sent volunteer armies against comedian Takeshi Kitano's castle through absurd elimination games — failure was the show, and the world copied it for decades.
Read the caseStapferhaus stages 'Health First' as a museum health check-in — ADC 104 Best of Discipline
Kossmanndejong designed Stapferhaus' health exhibition as a therapeutic journey from diagnosis to discharge — it drew a record 150,000 visitors.
Read the caseA Karoo wire-car race becomes a film, a game and a store — 3 One Show Golds
Accenture Song turned Philipstown's wire-car race into a Prime Video documentary, a digital-twin game and a store that funds youth education.
Read the caseThe Last Bookstore turns a dead LA bank into an Instagram-famous book labyrinth
Josh Spencer moved his used-book shop into a 1914 bank and built it as art — tunnels, vault shelves, paper murals — making the browsing itself the draw.
Read the casePlazaVea prices gadgets at Kimberly García's bib number — 146 soles at 2:20 a.m.
Peru's biggest supermarket sold flagship gadgets at S/146 — the bib number of racewalker Kimberly García — to viewers who stayed up to watch her race.
Read the caseGood Baton puts sick-child daycare booking in parents' hands — ACC 2023 Innovation GP
Azukaruko-chan turns phone-only sick-child daycare booking into a real-time smartphone service — 275,000 reservations, ACC 2023 Innovation Grand Prix.
Read the caseVICE's AR filters teleport disputed museum artefacts home, narrated by origin countries
Instagram AR filters scan disputed British Museum artefacts and teleport them home with first-person histories — 18M impressions, 7 D&AD Pencils.
Read the caseMcDonald's Switzerland sells the first single McNugget, solving the sharing theorem
For the McNugget's 40th birthday, McDonald's Switzerland sold individual nuggets so every table could share evenly — record sales and a Webby.
Read the caseFlickr's '10+ deploys a day' talk ends the war between developers and operations
At Velocity 2009 Flickr's ops and dev leads showed 10+ production deploys a day built on shared tools and no-blame culture — the blueprint DevOps grew from.
Read the caseDutchie's 'Fight For Thais' Gut' soap operas debunk health scams — ADFEST Bronze
Dutchie fights Thailand's online health misinformation with soap-opera robbery comedy, then its hero hands back the true gut facts — ADFEST 2025 Bronze.
Read the caseSexytea stayed in one city for seven years — and made leaving it a national event
A Changsha milk-tea brand refused to leave home for seven years; when it finally did, the Wuhan opening drew 8-hour queues and 300-yuan resellers.
Read the caseComplaints Choir turns a city's gripes into choral song — from Helsinki to Tokyo
Artists invite residents to write down what annoys them and sing it together — an open format that spread from Birmingham and Helsinki around the world.
Read the caseTHE FIRST TAKE: one mic, one take — Sony's white-room music channel goes global
A white studio, one microphone, one unedited take: Sony Music's YouTube channel turns raw performance into content — 7M subscribers by 2022, ADFEST 2022 Grande.
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