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The archive · Small Business & Money · Product decision · 2005–2024

The Last Bookstore turns a dead LA bank into an Instagram-famous book labyrinth

Josh Spencer moved his used-book shop into a 1914 bank and built it as art — tunnels, vault shelves, paper murals — making the browsing itself the draw.

The Last Bookstore

The ideaBuild the bookstore as a destination artwork — tunnels, vault shelves, paper murals — so people come for the room, stay for the books, and share it online.substantial

What it had to solve

Josh Spencer started selling used books from his downtown L.A. loft around 2005, then took a cheap, short-lease shop in 2009 as an experiment. In 2011 — just as several big L.A. bookstores were closing — he moved into the two lower floors of the 1914 Crocker Citizens Bank building at Fifth and Spring: 25-foot ceilings, columns, vaults, and ten times his old space.

How it works

Josh Spencer, a Kentucky native, spent years selling used books and other goods on eBay from his downtown L.A. loft. In 2009 he bowed to local pressure and opened a small experimental shop, and in 2011 — at a moment when five big bookstores were closing in Los Angeles — he was offered the ground floor of the 99-year-old Crocker Citizens Bank building at Fifth and Spring. He had never thought of himself as a bookstore owner: he simply imagined what a cool 'last bookstore' would look like for some future civilization.

Spencer's answer was to build the store itself as the product. With 25-foot ceilings, massive columns and real bank vaults as a stage, he added curved tunnels of books, portholes, a mural made from paperbacks, sculptures of books flying off shelves, and an upstairs labyrinth of dollar books. The design language drew on Indiana Jones and fantasy films, and the result was a space that looked like a neo-Victorian sci-fi novel rather than a failing retail category.

The bet worked because the room became the reason to come. The store climbed onto must-see lists, its book tunnel and cutout book hole became Instagram-famous, television and movies such as 'Gone Girl' shot there, and by 2016 it spanned about 21,500 square feet with more than 250,000 titles — one of the largest independent bookstores anywhere. Spencer later expanded to Lost Books in Montrose, Skull-Face Books in Honolulu, and a fourth store in Studio City, telling the L.A. Times: 'I like creating a space, an experience.'

Why it lands

  • The creative leap was selling the room, not the stock: the book tunnel and vault shelves made browsing itself the attraction, which no online retailer could replicate.
  • The name and concept gave the shop a story: a 'last bookstore for a future civilization' turned an industry's decline into a brand with personality.
  • The design was engineered to be photographed, so Instagram and must-see lists did the marketing that an independent shop could never afford.
  • Used books gave the economics room to play: estate sales kept inventory cheap, the $1 labyrinth made bargain hunting a treasure hunt, and the store grew while chains closed.

What it did

The Last Bookstore became a landmark of downtown L.A.'s revival: it landed on must-see lists, its book tunnel and cutout book hole went Instagram-famous, it was used as a film set for 'Gone Girl,' and it was described as one of the largest independent bookstores in the world. Spencer went on to open Lost Books in Montrose (2021), Skull-Face Books in Honolulu (2022) and a fourth store in Studio City (2024).

VideoPBS SoCal video tour of the book labyrinth

What you can take

When the category is dying, sell what online can't: a place. Spencer made the store itself the attraction, and the books became the souvenir of an experience.

Since then

The pandemic nearly ended the store — Spencer thought he would go out of business — until his wife suggested curated bundles of books, which drew about 2,000 orders within a week or two and kept it afloat. Recovery turned into expansion: Lost Books in Montrose (2021), Skull-Face Books in Honolulu (2022), and a fourth store in Studio City (December 2024). The downtown bank store remains a cultural anchor of the neighborhood it helped revive, with Spencer describing himself less as a bookseller than as someone who creates spaces and experiences.

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