Espanyol turned its shirt stripes into a typeface drawn from Catalan modernist posters
Murri's identity for the Barcelona club centres on Perico Type, a custom font whose multi-line strokes echo the club's blue-and-white shirt stripes.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDKrafton marries a real couple inside Battlegrounds Mobile India — 20M+ views
To soften India's distrust of gaming, BGMI threw a full wedding inside the game for a real couple who met there — the film drew 20M+ views.
Read the caseTerraCycle: worm-poop plant food in used soda bottles grew into a global recycler
Two Princeton students bottled worm castings in used soda bottles — the packaging was the marketing — and Walmart, Target and Home Depot stocked it.
Read the casePetronas' 'Tan Hong Ming': an unscripted crush wins Malaysia's first Cannes Gold
For Merdeka 50, Yasmin Ahmad kept an accidental interview of a boy confessing his cross-race crush — Malaysia's first Cannes Gold Lion.
Read the caseNetflix offers $1M to the world to beat its recommendation engine — 50,000 enter
Netflix turned its recommendation problem into a public contest: $1 million to whoever improved Cinematch by 10%, with 100M ratings released.
Read the caseMynavi's 'It's OK to Sit' gives Japan's cashiers a chair — ACC 2024 Grand Prix
Mynavi Baito builds a dedicated cashier chair to overturn Japan's 'cashiers must stand' norm; 250+ retailers adopt it within a year.
Read the caseApple drops the '+' and films its new Apple TV logo in real glass — Design GP
Apple renames Apple TV+ to Apple TV and shoots the new intro with real glass, no CGI — Finneas-composed sound wins the 2026 Design Grand Prix.
Read the caseJUSE's quality circles: frontline workers meet weekly to fix their own processes
JUSE's 1962 idea: frontline workers meet in small voluntary circles to fix quality problems — it reached 45,000 registered circles in 70+ countries.
Read the caseBrooke Bond Taj Mahal Tea's Chai Bansuri turns tea steam into live flute music
A 500-litre kettle on the Krishna riverbank plays Raag Hamsadhwani live — steam, not speakers — while Taj Mahal Tea brews.
Read the caseKiss Branding gives AutogenAI a glass-and-hexagon identity to shed generic AI branding
After a $39.5m round, AutogenAI traded AI-imagery cliché for academic-publishing polish and a split 'above/below the hood' brand system.
Read the caseUNICEF sells restaurant tap water for $1 — 40 days of clean water per dollar
Droga5's 2007 Tap Project turns free tap water into a donation: diners pay $1 during World Water Week and UNICEF buys a child 40 days of clean water.
Read the caseUnit221B and Krebs turn ransomware's own Russia ban into a free PC 'vaccine'
Russian ransomware won't infect CIS machines, so Krebs and Unit221B spread a free 'vaccine': make Windows look Russian with one keyboard tweak.
Read the caseKia's EV3 wins Red Dot Best of the Best 2025 because 'nothing stands out'
Kia's compact electric SUV took Red Dot's top 2025 product-design honour for total consistency — every surface, wiper and table thought through.
Read the caseThe Plucky Squire: a storybook hero who leaps from 2D pages into a 3D world
Former Pokémon artist James Turner built a game where Jot jumps out of his storybook into a realistic 3D room — pages, words and mugs become mechanics.
Read the caseI Wear Your Shirt sells every day of the year for its calendar price: $1 to $365
Jason Sadler wore one sponsor's shirt a day, priced by the calendar - $1 on January 1 to $365 on December 31 - and sold out the whole year for $70,000.
Read the caseadidas turns a Dubai beach pool into the world's first swimmable billboard
adidas turns a Dubai beach pool into a billboard women can swim in — 350M reach, earned media in 60+ countries, ADFEST Media & PR Grandes.
Read the caseToo Good gives dairy cows paid sick leave — farmers compensated while treated cows recover
Nairobi food brand pays smallholder farmers for every day a sick cow's milk can't be sold — $27,000 returned in 8 months, Kenya's first Cannes Grand Prix
Read the caseDell and Intel's voice-banking book 'I Will Always Be Me' — ADC Best of Show 2023
Dell, Intel, Rolls-Royce and the MND Association wrote a story that banks a voice in 30 minutes, turning voice banking into a gift to loved ones.
Read the caseNazionale turns amaro and limoncello into foosball-player bottles — ADC Best of Packaging
Auge Design bottles amaro and limoncello as stylized foosball players — red vs blue, cap as ball, label as body — bottling Italian bar ritual as premium design.
Read the caseMcDonald's Hamburger University: the school that standardized the world's kitchens
In 1961 McDonald's opens a training school in a restaurant basement — by 2011, 275,000+ franchisees and managers have graduated worldwide.
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