Espanyol turned its shirt stripes into a typeface drawn from Catalan modernist posters
Murri's identity for the Barcelona club centres on Perico Type, a custom font whose multi-line strokes echo the club's blue-and-white shirt stripes.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTKrafton marries a real couple inside Battlegrounds Mobile India — 20M+ views
To soften India's distrust of gaming, BGMI threw a full wedding inside the game for a real couple who met there — the film drew 20M+ views.
Lire le casTerraCycle: worm-poop plant food in used soda bottles grew into a global recycler
Two Princeton students bottled worm castings in used soda bottles — the packaging was the marketing — and Walmart, Target and Home Depot stocked it.
Lire le casPetronas' 'Tan Hong Ming': an unscripted crush wins Malaysia's first Cannes Gold
For Merdeka 50, Yasmin Ahmad kept an accidental interview of a boy confessing his cross-race crush — Malaysia's first Cannes Gold Lion.
Lire le casNetflix offers $1M to the world to beat its recommendation engine — 50,000 enter
Netflix turned its recommendation problem into a public contest: $1 million to whoever improved Cinematch by 10%, with 100M ratings released.
Lire le casMynavi's 'It's OK to Sit' gives Japan's cashiers a chair — ACC 2024 Grand Prix
Mynavi Baito builds a dedicated cashier chair to overturn Japan's 'cashiers must stand' norm; 250+ retailers adopt it within a year.
Lire le casApple drops the '+' and films its new Apple TV logo in real glass — Design GP
Apple renames Apple TV+ to Apple TV and shoots the new intro with real glass, no CGI — Finneas-composed sound wins the 2026 Design Grand Prix.
Lire le casJUSE's quality circles: frontline workers meet weekly to fix their own processes
JUSE's 1962 idea: frontline workers meet in small voluntary circles to fix quality problems — it reached 45,000 registered circles in 70+ countries.
Lire le casBrooke Bond Taj Mahal Tea's Chai Bansuri turns tea steam into live flute music
A 500-litre kettle on the Krishna riverbank plays Raag Hamsadhwani live — steam, not speakers — while Taj Mahal Tea brews.
Lire le casKiss Branding gives AutogenAI a glass-and-hexagon identity to shed generic AI branding
After a $39.5m round, AutogenAI traded AI-imagery cliché for academic-publishing polish and a split 'above/below the hood' brand system.
Lire le casUNICEF sells restaurant tap water for $1 — 40 days of clean water per dollar
Droga5's 2007 Tap Project turns free tap water into a donation: diners pay $1 during World Water Week and UNICEF buys a child 40 days of clean water.
Lire le casUnit221B and Krebs turn ransomware's own Russia ban into a free PC 'vaccine'
Russian ransomware won't infect CIS machines, so Krebs and Unit221B spread a free 'vaccine': make Windows look Russian with one keyboard tweak.
Lire le casKia's EV3 wins Red Dot Best of the Best 2025 because 'nothing stands out'
Kia's compact electric SUV took Red Dot's top 2025 product-design honour for total consistency — every surface, wiper and table thought through.
Lire le casThe Plucky Squire: a storybook hero who leaps from 2D pages into a 3D world
Former Pokémon artist James Turner built a game where Jot jumps out of his storybook into a realistic 3D room — pages, words and mugs become mechanics.
Lire le casI Wear Your Shirt sells every day of the year for its calendar price: $1 to $365
Jason Sadler wore one sponsor's shirt a day, priced by the calendar - $1 on January 1 to $365 on December 31 - and sold out the whole year for $70,000.
Lire le casadidas turns a Dubai beach pool into the world's first swimmable billboard
adidas turns a Dubai beach pool into a billboard women can swim in — 350M reach, earned media in 60+ countries, ADFEST Media & PR Grandes.
Lire le casToo Good gives dairy cows paid sick leave — farmers compensated while treated cows recover
Nairobi food brand pays smallholder farmers for every day a sick cow's milk can't be sold — $27,000 returned in 8 months, Kenya's first Cannes Grand Prix
Lire le casDell and Intel's voice-banking book 'I Will Always Be Me' — ADC Best of Show 2023
Dell, Intel, Rolls-Royce and the MND Association wrote a story that banks a voice in 30 minutes, turning voice banking into a gift to loved ones.
Lire le casNazionale turns amaro and limoncello into foosball-player bottles — ADC Best of Packaging
Auge Design bottles amaro and limoncello as stylized foosball players — red vs blue, cap as ball, label as body — bottling Italian bar ritual as premium design.
Lire le casMcDonald's Hamburger University: the school that standardized the world's kitchens
In 1961 McDonald's opens a training school in a restaurant basement — by 2011, 275,000+ franchisees and managers have graduated worldwide.
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