Hyundai turns road noise into touch and light for deaf taxi drivers
The Quiet Taxi converted sirens, horns and other road sounds into visual and tactile cues inside a real Seoul taxi.
Lire le cascreatives.centerUNE ARCHIVE CASESTUDIES.CHAT
Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTEric Barone developed Stardew Valley alone for 4 years; sold over 35 million copies.
Unemployed graduate Eric Barone made Stardew Valley alone for 4 years; it sold over 1 million in two months, 35 million by 2024.
Lire le casThe Anchor Bar fries leftover wings in 1964 — a throwaway cut becomes billions
Teressa Bellissimo deep-fried the wing nobody wanted, drowned it in cayenne-butter sauce and served it with blue cheese — inventing the Buffalo wing economy.
Lire le casWhirlpool turns 'dancing' washers into discounts — Gran Effie México 2025
Whirlpool turned the viral 'dancing washing machine' malfunction into discounts: the wilder your machine dances, the bigger the discount code.
Lire le casVinted makes selling free and charges buyers instead — €10.8B GMV by 2025
In 2016 a nearly broke clothes marketplace dropped all seller fees and charged buyers a protection fee, unlocking Europe's largest resale loop.
Lire le casCorona buys beach airspace for the world's first Sun Reserve — Cannes PR Gold 2025
On its 100th anniversary, Corona secured a Brazilian beachfront lot's airspace for three renewable years so buildings can never block the sun again.
Lire le casDentsu's HERITAGE DATABANK scans Gunkanjima into 3D data that funds its own conservation
Dentsu 3D-scans crumbling Gunkanjima into open data, then licenses it to games and film sets so fees fund its conservation — Spikes Asia 2025 GP.
Lire le casMotorola's 1986 bet on near-zero defects made Six Sigma the world's quality standard
Bill Smith turned quality into one number — 3.4 defects per million opportunities — and Motorola's Six Sigma became the system every big company copied.
Lire le casMercado Livre mows Pacaembu's pitch into a giant barcode so live TV becomes a coupon
A 104-metre barcode mowed into a football pitch lets fans scan their TVs for 25% off — Cannes 2026 Outdoor Grand Prix.
Lire le casLao Gan Ma's chili-sauce logo becomes a $120 NYFW hoodie — Tmall's guochao stunt sells out
Tmall turned Lao Gan Ma's chili-sauce logo into a $120 NYFW hoodie: top Weibo hot search, 10M+ visits, Tmall revenue +240%.
Lire le casGaruda Rakshak: a drone named for a myth reunites children lost in a 663M-person Kumbh
At the 2025 Maha Kumbh, DSP Mutual Fund funded an offline drone rescue system that traced 78% of lost wristband-wearing children in under five minutes.
Lire le casChina Oriental's Poetic Dance turns a Song scroll into a sold-out national hit
A dance-poetry drama lets a modern researcher step inside a Song-dynasty scroll; its Spring Festival Gala segment made 'the blue-green waist' a national meme.
Lire le casIKEA Indonesia turns assembly manuals into parent-child playbooks
IKEA and Dentsu rewrote flat-pack instructions as child-friendly stories, making furniture assembly into 30 minutes of family time.
Lire le casWeChat's Tiao Yi Tiao: a throwaway jump game that seeded a billion-user platform
A one-button jumper shipped with WeChat 6.6.1 hit 170M daily users in a month, teaching a billion people the mini-game format — and opening an ad platform.
Lire le casPoo-Pourri: a before-you-go toilet spray turns a taboo into a $30M business
After two bankruptcies, Suzy Batiz bottles an essential-oil spray that floats on toilet water and traps odor; a 2013 humor video sparks $4M in backorders.
Lire le casWhisper paints India's missing period chapter onto school walls — and into the textbooks
P&G's Whisper paints the period chapter missing from Indian textbooks onto school walls, then petitions it into the curriculum — Grand Effie 2022.
Lire le casEpic Games Store gives away free games weekly to take on Steam — 68M users by 2022
Facing Steam dominance, Epic launched a rival store with a 12% cut and paid developers for a free game every week — 68M monthly users by 2022.
Lire le casCommerzbank turns sexist clichés into a ponytail anthem — Grand Effie Germany 2020
Commerzbank's film has the DFB women disarm sexist clichés — 190M contacts, €30M PR value, Grand Effie Germany 2020.
Lire le casJAT turns discarded temple flowers into paint for restoring temple murals
JAT Holdings makes Petal Paint from flower offerings left at Buddhist temples — pigment that gives the flowers a second life on temple walls.
Lire le casHuawei's Blue Army attacks the company from inside — even Ren Zhengfei is fined
Huawei's 'Blue Army' unit attacks the company like its own worst enemy — in 2018 it listed the founder's ten sins and he paid the fine
Lire le cas