Tinder and Deliveroo printed six local singles on Wingstop boxes for DeliverDate

A Valentine's partnership: Tinder wanted a physical, in-the-moment presence for the dating ritual, while Deliveroo and Wingstop gained a Valentine's hook. Tinder UK communications director Laura Wilkinson-Rea pitched it as the wingman service where 'you don't have to share your food'.

Turn the delivery box into a matchmaker: opt in at checkout and your order arrives with QR codes to six local singles' full Tinder profiles.

At five participating Wingstop restaurants on Deliveroo, customers could opt in to the DeliverDate service. The box arrived printed with the profiles of six local single people; scanning a QR code on the box stickers opened the full Tinder profile, where the customer could swipe right and arrange a date if that person also swiped right.

No results were published; Campaign UK covered the service ahead of Valentine's Day 2021.

For Valentine's Day 2021, Tinder partnered Deliveroo on 'DeliverDate', a matchmaking service with a physical twist: the profiles of local single people printed on food deliveries. Campaign UK reported the idea on 10 February 2021.

The mechanic: order from one of five participating Wingstop restaurants on Deliveroo and opt in to DeliverDate. The delivery arrives with QR codes for the Tinder profiles of six people printed on the box; scanning one takes the customer to the featured individual's full profile, where they can swipe right — and arrange a date if the selected person also swipes right, confirming a match. Tinder's Laura Wilkinson-Rea cast the brand as 'the ultimate wingman to UK singletons... And the best bit, you don't have to share your food.'

Distribution as media: a food-delivery box targets by geography and moment better than any feed ad.

QR codes bridge the physical box to the app's core mechanic — swiping — in a single scan.

The restaurant partner shares in Valentine's demand; Tinder reaches new users at the moment dating intent peaks.

Packaging reaches a captured, hungry audience at a set moment; a partnership can turn every box into hyper-local inventory for another brand's service.

No follow-up results or repeat runs were reported in the coverage.