What it had to solve
The Princess Margaret Cancer Foundation wanted to commemorate 15 years of its Road Hockey Event, the world's largest road hockey fundraiser for cancer research.
The idea
A road hockey net woven from hospital wristbands — each band standing for 225 survivors — redefines 'scoring' as the mission's real goal: lives saved.
How it works
The net debuted at the opening ceremony and 'shoot for $100K' contest, then tours Canada before permanent installation at Princess Margaret Cancer Centre, with a QR-code plaque for donations.
What it did
No fundraising figures yet; the net visualizes the 122,008 lives saved and impacted by Princess Margaret Cancer Centre since the inaugural 2011 event.
Background
To mark 15 years as the world's largest road hockey fundraiser for cancer research, The Princess Margaret Cancer Foundation unveiled 'The Carry The Fire Road Hockey Net', created in partnership with T&P Canada. The net is woven from hospital bracelets, with each band representing 225 cancer survivors — together symbolizing the 122,008 lives saved and impacted by Princess Margaret Cancer Centre's work since the inaugural Road Hockey Event in 2011.
The message: in road hockey the objective is to score goals, but in cancer research the mission is saving lives. The net debuted at the event's opening ceremony and its "shoot for $100K" contest, then set out to tour locations across Canada ahead of permanent installation at Princess Margaret Cancer Centre. A plaque with an interactive QR code lets onlookers donate directly. "By transforming hospital wristbands, symbols of patient journeys, into the fabric of a hockey net, we created an unmistakable visual metaphor for strength and resilience," said T&P Group CCO Krystle Mullin.
Why it lands
Fifteen years of fundraising needed a physical emblem that showed what the money had done, not just that it had been raised.
Hospital wristbands are instantly recognizable symbols of patient journeys — the perfect raw material for a sports object.
A touring net with a donation QR code converts attention from the artwork straight into contributions.
What you can take
Turn the artifact of the journey into the trophy: wristbands, not twine, make a hockey net the story
Since then
The net was unveiled at the 2026 event's opening ceremony and 'shoot for $100K' contest, began its tour of Canadian locations, and is headed for permanent installation at Princess Margaret Cancer Centre.
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