L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
For Valentine's 2021, UK customers who opted in got their delivery in a box printed with QR codes to six local singles' Tinder profiles — swipe right to match.
Lire le casUncommon's Markup Marché relabelled groceries as 'luxury' items at absurd prices in six cities to expose beauty's pricing psychology.
Lire le casIn a Creative Review interview, Vella tells how a 1975 sculpture, UV-light posters and heat-reactive vinyl carried The Cure's comeback art.
Lire le casRetirement-savings ads addressing 'desi Canadians' ran in Indian news apps until one complaint called the word offensive — and TD folded.
Lire le casStudio Nari won the Montero merch brief after Lil Nas X's creative director spotted its Coach sketches; the letters bleed like wings.
Lire le casServiceplan Campaign X commissioned MNEK's cover of 'Don't Stop Me Now' and built a brand music video for Strellson's AW16 collection.
Lire le casFor the Fabia's French launch, Track DDB paid YouTube to insert digital posters into influencer reviews of Peugeot, Renault and Citroën.
Lire le casA TikTok creator spotted garbled text and missing fabric in Skechers' Vogue illustration and alleged AI use; Skechers did not respond.
Lire le casCossette listed Ronald McDonald House on Wahi and Kijiji with For Sale signs and house tours, then priced what families would pay without it.
Lire le casBBH's #givethemrefuge film looked like a happy Facebook Christmas clip until the argument behind it; traffic from Facebook rose over 1,000%.
Lire le casThe Newtons Laboratory plays a national truth — Greeks prefer summer — for laughs, giving winter-lovers permission, to sell Protergia's winter savings product.
Lire le casFor 15 years of the world's largest road hockey fundraiser, T&P Canada wove patient wristbands into a net where each band means 225 survivors.
Lire le casPorsche Singapore paired a Guoco Tower store with Curvistan, a Mandala Club exhibition headed by a 1954 race-winning 550 Spyder.
Lire le casFCB&FiRe, Netflix and PlayStation had streamer Ibai Llanos open a PS5 live in a horror plot written by REC director Jaume Balaguero: 3.3 million views in a day.
Lire le casOne actor plays a PBM and an insurer twin who grab a woman's prescription — 'When middlemen own it all, you pay the price.'
Lire le casBETC scanned a Bull Snake's movements and flew them as hundreds of drones, so a stunt driver had to thread the 508 SW through a road that moved.
Lire le casHumanaut's 'Catspiracy' cats 'revealed' that the ScoopFree box is proof humans harvest cat poo for profit — nearly 3 million views.
Lire le casBBH USA's 2026 'The Perfect Pour' is del Toro's first TV commercial: after he calls 'cut', a skeletal film crew pops into frame.
Lire le cas72andSunny ANZ's 2022 Paspaley 'Wild' film put Leila George in free-movement choreography across the Kimberley, with 65 assets in all.
Lire le casDirector Rodrigo Saavedra built a grey 1984-style city of hand-made eyeless masks for Nubank's 2019 Brazilian campaign.
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