Tinder and Deliveroo printed six local singles on Wingstop boxes for DeliverDate
For Valentine's 2021, UK customers who opted in got their delivery in a box printed with QR codes to six local singles' Tinder profiles — swipe right to match.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新The Ordinary opened a pop-up that sold bananas at $175.90 to mock beauty pricing
Uncommon's Markup Marché relabelled groceries as 'luxury' items at absurd prices in six cities to expose beauty's pricing psychology.
事例を読むAndy Vella rebuilt The Cure's visual world for its first album in 16 years (interview)
In a Creative Review interview, Vella tells how a 1975 sculpture, UV-light posters and heat-reactive vinyl carried The Cure's comeback art.
事例を読むTD Bank pulled its 'desi' ads the same night one viewer complained
Retirement-savings ads addressing 'desi Canadians' ran in Indian news apps until one complaint called the word offensive — and TD folded.
事例を読むStudio Nari drew a butterfly from the words Coach and Montero for Lil Nas X's tour merch
Studio Nari won the Montero merch brief after Lil Nas X's creative director spotted its Coach sketches; the letters bleed like wings.
事例を読むStrellson marked Freddie Mercury's 70th with a surreal 'unstoppable' suit film
Serviceplan Campaign X commissioned MNEK's cover of 'Don't Stop Me Now' and built a brand music video for Strellson's AW16 collection.
事例を読むŠkoda hid its own ads inside YouTube reviews of rival French cars
For the Fabia's French launch, Track DDB paid YouTube to insert digital posters into influencer reviews of Peugeot, Renault and Citroën.
事例を読むSkechers' full-page Vogue ad was called AI slop by viewers and drew a TikTok pile-on
A TikTok creator spotted garbled text and missing fabric in Skechers' Vogue illustration and alleged AI use; Skechers did not respond.
事例を読むRonald McDonald House Canada put its houses up 'for sale' — listings no one could buy
Cossette listed Ronald McDonald House on Wahi and Kijiji with For Sale signs and house tours, then priced what families would pay without it.
事例を読むRefuge hid a family row behind a happy Christmas video and aimed it at parents' feeds
BBH's #givethemrefuge film looked like a happy Facebook Christmas clip until the argument behind it; traffic from Facebook rose over 1,000%.
事例を読むProtergia told Greece's closet winter-lovers it's OK to prefer the cold
The Newtons Laboratory plays a national truth — Greeks prefer summer — for laughs, giving winter-lovers permission, to sell Protergia's winter savings product.
事例を読むHospital wristbands woven into a hockey net: 122,008 lives saved and counting
For 15 years of the world's largest road hockey fundraiser, T&P Canada wove patient wristbands into a net where each band means 225 survivors.
事例を読むPorsche Singapore paired a pop-up with a members' club gallery built on a 550 Spyder
Porsche Singapore paired a Guoco Tower store with Curvistan, a Mandala Club exhibition headed by a 1954 race-winning 550 Spyder.
事例を読むA streamer unboxed the PS5 live on Twitch and it turned into a horror film
FCB&FiRe, Netflix and PlayStation had streamer Ibai Llanos open a PS5 live in a horror plot written by REC director Jaume Balaguero: 3.3 million views in a day.
事例を読むPhRMA's twin mascots mock insurers that own PBMs, pharmacies and your doctor
One actor plays a PBM and an insurer twin who grab a woman's prescription — 'When middlemen own it all, you pay the price.'
事例を読むPeugeot built 'the world's snakiest road' from drones that copied a real snake
BETC scanned a Bull Snake's movements and flew them as hundreds of drones, so a stunt driver had to thread the 508 SW through a road that moved.
事例を読むPetSafe's paranoid cats called the self-cleaning litter box a poo conspiracy
Humanaut's 'Catspiracy' cats 'revealed' that the ScoopFree box is proof humans harvest cat poo for profit — nearly 3 million views.
事例を読むPatrón had Guillermo del Toro direct a pour shot crewed by a mocap skeleton team
BBH USA's 2026 'The Perfect Pour' is del Toro's first TV commercial: after he calls 'cut', a skeletal film crew pops into frame.
事例を読むPaspaley sent actor Leila George to dance wild in the Kimberley to launch pearls
72andSunny ANZ's 2022 Paspaley 'Wild' film put Leila George in free-movement choreography across the Kimberley, with 65 assets in all.
事例を読むNubank's 'Now You See' painted traditional banking as a beige world of eyeless masks
Director Rodrigo Saavedra built a grey 1984-style city of hand-made eyeless masks for Nubank's 2019 Brazilian campaign.
事例を読む