Steam's Community Market monetizes player trading — 15% fee on every player-to-player sale
Valve stops pricing virtual items itself and lets players sell to each other on Steam — taking a fee on every trade.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDO2's AI granny Daisy wastes scammers' time — Eurobest 2025 Digital Craft Grand Prix
O2 built a lifelike AI granny that answers scam calls and keeps fraudsters talking 40+ minutes, turning the calls into viral content.
Read the caseV&A East Storehouse makes the museum's hidden storage the exhibition
When the V&A had to rehouse 250,000 objects, it built a public 'working storehouse' — live storage as the exhibit. ADC 105 Architecture Best of Discipline.
Read the caseToyota's obeya: one big room where Prius engineers work against walls of truth
Chief engineer Takeshi Uchiyamada put powertrain, body and electronics experts in one room with every chart on the walls — the method behind the Prius.
Read the caseMcDonald's Japan turns 'Smile ¥0' into 'No Smiles' — a Gen Z hiring anthem
McDonald's Japan remakes its iconic 'Smile ¥0' promise into ano's song 'I Won't Give You a Smile' — crew applications hit 115%.
Read the caseBabyshop coins an Arabic word that puts 'mum' into 'parenthood'
On Mother's Day 2018, Babyshop launched Al Umobuwah — a new Arabic word for parenthood that names mothers and fathers equally.
Read the caseWWF turns a mobile banner into visible rainforest protection
Save What You See made each tap protect an Amazon rainforest area exactly the size of the user's phone screen.
Read the caseDunhuang Academy and Tencent Pictures turn five murals into 1-RMB dub-along films
Pandemic-hit Dunhuang turns five murals into dubbable WeChat films; friends pay 1 RMB to watch, and every yuan funds mural restoration.
Read the caseOne Good Thing's wrapper-free bars, coated in edible beeswax, win Pentawards 2024 Diamond
OGT makes the world's first wrapper-free protein bar: an edible beeswax film and rice-paper label replace packaging — nothing to throw away.
Read the caseSineRider: Hack Club teens resurrect a graphing game built for joy, not curriculum
Teens at Hack Club resurrected a dead 2013 graphing game in vanilla JS — an infinite universe of function puzzles where every level has infinite solutions.
Read the caseFamily Romance: renting out fake fathers, spouses and friends becomes a Tokyo business
Actor Ishii Yuichi rented himself out as a fake father for one interview — then built Family Romance, a 1,200-actor agency filling missing family roles.
Read the caseWeilong 2016: Hot-strip store in Apple style, sales up 5x
In 2016, Weilong's Tmall store went Apple-style, trended with iPhone 7, daily sales rose 5x.
Read the caseVimeo On Demand lets any filmmaker sell video direct and keep 90%
Vimeo turns a PRO membership into a storefront: creators set price and regions, rent or sell, and keep 90% of every transaction.
Read the caseMcDonald's Philippines 3D-prints a Switch 2 fries holder — GamiFries hijacks the launch
McDonald's Philippines released GamiFries, a free 3D-printable accessory that mounts a fries box on the Switch 2 — the fan-mod stunt earned global gaming press.
Read the caseVaseline's Transition Body Lotion makes hormone-therapy skin care a product line
98% of Thai transgender women could not find suitable skincare, so Vaseline co-created a clinically proven lotion — it became the #2 premium variant.
Read the caseW. L. Gore runs on a lattice — no bosses, sponsors instead, leaders emerge
The Gore-Tex maker organizes more than 10,000 people in a lattice: no titles or bosses, a sponsor for every associate, and leaders who emerge when peers follow.
Read the caseMentos hands its '90s Freshmaker jingle to Gen Z creators — and wins at One Show
For the jingle's 35th anniversary, Mentos had creators like Carter Vail rewrite 'The Freshmaker' for Gen Z's awkward moments on TikTok.
Read the casePengsoo: EBS's gruff giant penguin charmed Korea's adults, not just its kids
An educational broadcaster's 2.1-metre gruff penguin aimed at ten-year-olds was adopted by millennial office workers — ₩10.1 billion in revenue in nine months.
Read the caseChild Focus turns a sexting victim's old phone into an audio petition — Epica Grand Prix
Child Focus reactivated Glenn's number: callers heard his voicemail and left their names to 'sign' a petition — 25,000+ calls day one, unanimous law change.
Read the caseBlendtec 'Will It Blend?' turns a CEO-blending-iPhones show into 150M+ views
With a tiny ad budget, Blendtec filmed CEO Tom Dickson blending iPhones; the show went viral, lifted sales and became content brands paid to appear in.
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