NIO sells cars without batteries — BaaS rents the pack from ¥980 a month
NIO separates the car from the battery: buyers save ¥70,000 upfront and pay a monthly fee, making premium EVs cheaper to own than ICE rivals.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDSter-Kinekor asks a nation to choose the first movie a blind man sees — Loeries Grand Prix
Ster-Kinekor funds blind Philani's sight-restoring transplant, then lets South Africa choose his first film — Avatar; Loeries 2016 Grand Prix.
Read the caseYokohama Hakkeijima’s AI art show repaints famous sea paintings as 2050’s plastic oceans
An aquarium asked what Hokusai and Van Gogh would paint in 2050: AI repainted seven ocean masterpieces choked with plastic — 30,000 visitors in 10 days.
Read the caseMotown's quality-control meetings vote on every song before release
Berry Gordy ran his label like a Ford assembly line: a weekly staff vote on every new record, and only songs the room believed in became singles.
Read the caseOrcon re-records 'The Passenger' with Iggy Pop — Ad Stars 2010 Grand Prix
A small NZ ISP links nine musicians to Iggy Pop in Miami over Skype to re-record 'The Passenger'; sales +30%, Cannes and Ad Stars Grand Prix.
Read the caseMastercard's WhereToStart tells small businesses where to open — Cannes Data Grand Prix
Mastercard turned anonymized spending data into a free tool that tells Polish and Ukrainian entrepreneurs which street their shop should be on.
Read the caseSafe Sketch app flags abuse signs hidden in children's drawings — MAD STARS 2025 Gold
Free app scans kids' drawings against 200K+ images to flag possible abuse for teachers — MAD STARS 2025 Gold Direct.
Read the caseAl-Futtaim Toyota turns streets named after women into audio stories — Dubai Lynx GP
Geo-targeted audio turns female-named streets into narrated stories for drivers — 1.8M impressions, Dubai Lynx 2025 Audio & Radio Grand Prix.
Read the caseDingdong Maicai's Sweet As Candy wraps its sweetest 8424 melon in candy paper
An Alipay grocer delivers a 12.2%-sugar 8424 watermelon wrapped like candy — 23,000 people joined the social-media topic.
Read the caseThe Sims turns everyday life into a game — the virtual dollhouse sells 200M copies
Will Wright calls The Sims a toy, not a game: no win condition, just simulated everyday life — and it becomes one of the best-selling series ever.
Read the casePlay-Doh: Kutol's dying wallpaper-cleaner business is reborn as a children's toy
A Cincinnati soap firm losing its wallpaper-cleaner market puts the same dough in a toy can — schools buy it first, Captain Kangaroo takes it national.
Read the caseMcDonald's UAE swaps fine-dining bills for a free 'After-Dinner Dinner' — Loeries 2024
Present a same-night fine-dining bill at a UAE McDonald's counter and get up to two free meals, 9pm–4am.
Read the caseDollar Shave Club (2012): razors by $1-a-month subscription, launched by a viral video
DSC (founded 2011) ships razors to members monthly from $1 plus shipping; the $4,500 2012 launch video drew 12,000 sign-ups in 48 hours.
Read the caseLab-Grown Leather grows a T-Rex handbag from fossil collagen — Cannes PR Gold
To make lab-grown leather feel like luxury, VML and Lab-Grown Leather reconstructed T. rex collagen into a one-of-a-kind handbag — four Cannes Lions.
Read the caseBrilliant Labs Frame: $349 open-source AI glasses — normal-looking, hackable, in demand
Round, 39-gram glasses that put multimodal AI in your sightline — fully open-source hardware and software; pre-order demand pushed shipping back a month.
Read the caseStarbucks offers 135,000 baristas a free college degree — no obligation to stay
Any U.S. partner working 20 hours a week gets tuition covered for an online ASU bachelor's degree — and owes Starbucks nothing after graduating.
Read the caseCoors keeps the dead-pixel square Ohtani made — its replica can sells out in 24h
Ohtani's foul ball kills a square of pixels on a Coors Light LED board; instead of fixing it, Coors prints the black square on cans and ads — and it sells out.
Read the caseHeineken unites Spain's same-named bars into 'Tocayos', a franchise of coincidences
Hundreds of Spanish bars share names like Pepe or Paco without knowing it — Heineken turned that coincidence into a support network.
Read the caseFriendship Bench: Zimbabwe grandmothers deliver therapy on park benches — now global
With 10 psychiatrists for 13M people, Zimbabwe's Dixon Chibanda put grandmothers on park benches to deliver talk therapy — now in 10+ countries.
Read the casePsy's Gangnam Style — a Seoul satire that became the first 1-billion-view video
Psy parodies Seoul's showiest rich district with an absurd invisible-horse dance — the first video ever to pass one billion YouTube views.
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