Epic gives Unreal Engine 4 away free — 5% royalty only after $3,000 a product
In 2015 Epic made Unreal Engine 4 free for everyone, charging a 5% royalty only after the first $3,000 per product per quarter.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDThe Mozart Drop: the Mozarteum launches its 1,392-page catalogue like a record
Eighteen years of Mozart scholarship ended in a viral 'drop': the new Koechel-Verzeichnis shipped free online like an album release.
Read the casePerfect Diary turns Chinese landscapes into a 16-shade National Geographic palette
Perfect Diary launches four landscape palettes at Paris Fashion Week's Tmall China Cool show; Weibo topic hits 110M reads, 130,000+ pre-sales.
Read the caseNUMMI hands GM's 'worst workforce' the andon cord - and the line finally stops
The same Fremont workers who hid Coke bottles in door panels got the power to stop the line - and started building Corollas as good as Japan's.
Read the caseGoogle Chrome puts Hatsune Miku in its Japan film — Ad Stars 2012 Grand Prix
A virtual singer built by fans stars in Chrome's Japan film; 1M views in a week and Ad Stars 2012 Grand Prix of the Year.
Read the caseCLAPA retires its smiley face for a Thread for Life rebrand (interview with CLAPA)
The UK cleft charity swapped a 45-year-old smiley logo for a surgical-thread identity, so adults with clefts finally saw themselves in it.
Read the caseOkinawa Times turns free ad space into lessons in an endangered language
The island's biggest newspaper gave small businesses free ads under one rule — copy must be 100% Okinawan, so commerce revives the language in public.
Read the caseYakushima Treasure rebuilds a concert as 3D-scanned space you can fly through like a soul
When COVID killed live shows, KOM_I and Dentsu Craft Tokyo captured the forest concert as LiDAR point clouds, letting viewers fly through at impossible angles
Read the caseColombian Red Cross turns a bottle cap into a water filter — Gran Ojo Innovación 2024
Ogilvy Colombia and the Colombian Red Cross built a biodegradable cap that turns any bottle into a portable water filter for desert communities.
Read the caseSeaman: a sarcastic talking fish that made Dreamcast owners speak to their TVs
Yoot Saito's virtual pet asked players to talk out loud to a rude man-faced fish via a microphone — turning the human voice into a game controller in 1999.
Read the caseZeng Yaxin paints anime onto jianbing — Chengdu queues five hours at her stall
An art graduate turns the humble Chinese pancake into a hand-painted canvas, capping 60 orders a night at Chengdu's Funing night market.
Read the caseKitKat turns out-of-office emails into free-chocolate ASCII ads — Loeries Grand Prix
With no official holiday in the Gulf, KitKat hijacked out-of-office replies: ASCII-art emails with free-chocolate codes turn an inbox annoyance into a break.
Read the caseMubi streams 30 curated films at a time, adding one a day — scarcity is the offer
Founded in 2007, Mubi keeps only 30 arthouse films at a time, adding one and removing one daily — curation and a 30-day deadline instead of a giant catalog.
Read the caseDeutsche Telekom's AI-aged 'Ella' warns parents — #ShareWithCare, 2 Cannes Golds
From a single shared photo, Deutsche Telekom AI-ages 9-year-old Ella into a deepfake who confronts her parents about 'sharenting' — 51M views, 3.7B impressions.
Read the caseBürstner Signature: an interior that actively changes the room — Red Dot BoB 2026
Instead of a fixed floor plan, Bürstner's Signature uses sliding and pivoting furniture to turn one 7.2m volume into lounge, bath and bedroom.
Read the casePechaKucha 20x20: Tokyo architects cap show-and-tell at 6 minutes 40 seconds
Tokyo architects tired of endless presentations invented 20 slides x 20 seconds — a talk format that spread to more than 1,000 cities worldwide.
Read the caseTelstra's 26 stop-motion films for tiny regional towns win Cannes Film Craft Grand Prix
Telstra made 26 tiny stop-motion films, one per little-known Australian town with its own quirky locals — proving coverage by charming the places rivals ignore.
Read the caseFour years after becoming e&, the UAE telecom group switched back to etisalat
At its 50th anniversary the group retired the ampersand and returned to the founding name — a naming cycle that ran expansion in 2022 and integration in 2026.
Read the caseShinsegae Property turns a beachside mega-screen into the world's biggest lifeguard
On a 25x31m screen above Haeundae Beach, Shinsegae Property's giant lifeguard reads live wave data and signals Safe, Partial Control or Full Control.
Read the caseFlamin' Hot turns a poker face challenge into a live stream — 46M views, Grand Effie
PepsiCo's Flamin' Hot made professionals play poker while eating its spiciest snacks, live on Twitch — 46M streaming views and a 2025 Global Grand Effie.
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