Creative work with a story behind it. From the brief to the impact.
The full archive, in the appBBDO San Francisco launched Mars pet-tech brand Whistle with films mocking silly alternatives to its GPS tracker — like flying a drone after your dog.
Read the caseAMV BBDO built Whiskas' 2016 UK platform on the moment every cat owner knows: a curious cat abandoned mid-prowl by the sound of a pouch opening.
Read the caseadam&eveDDB's two-minute film follows a masked mannequin through the V&A until the collection brings dancer Max Cookward to life — scored by FredWave.
Read the caseFor the new rugby sevens championship, Nomad invented six club identities: names, typographic logos, colour palettes and manifestos, from scratch.
Read the caseThe 2024 evolution of 'If You Seek' asks visitors to go barefoot and follow ancestors' footsteps, selling off-peak Aotearoa from Marlborough to Mackenzie.
Read the caseIrish International and Piranha Bar rendered a CG stadium whose seats flip like a giant flipbook as the real Pelé watches from the pitch.
Read the caseIn AMV BBDO's 'Save Your Energy For…' film, Saskia's smart meter saves enough to run her sewing machine for 195 days — so she upholsters everything in sight.
Read the caseWhalar split 24 creators into three fan types for the Enchanted by Nature pack and put a Plumbob on TikTok's Superlike — 6.9M reach, triple the forecast clicks.
Read the caseThe Shipyard's 15-film 'Optim-ISMs' reimagines sayings like 'face the music' through San Diego moments — feeling over checklist, plus algae flip-flops.
Read the caseLambie-Nairn repositioned the 114-year-old scholarship trust: a refined Zimbabwe bird in the R, and a bold R hidden inside words like 'democracy'.
Read the casePunk's #TakeYourMomToMamo turns October into Romania's screening season: daughters book and accompany their mothers, donating mammograms from their own plans.
Read the caseThe 'You Can Make It' ad launched rapper RAYLO for real: Ultra Records signed its track 'Winner', and the video aired at the X Factor tour and Shazam.
Read the caseTBWA\Chiat\Day LA renamed car-insurance fintech DealerPolicy as Polly and made the car salesperson an empathetic guide instead of the usual villain.
Read the caseHow&How built the Edge-species charity an identity of glass panels, a frog-pattern icon that reads as letterforms, and bioluminescent colour.
Read the caseStudio Blackburn aligned the Lausanne museum with the IOC's 2022 Olympic identity — Olympic Headline type, a pillar-motif 'M' — and a look of its own.
Read the caseSt Luke's staged Ocado's Everyday Savers as a never-ending table of groceries snaking from a delivery van through streets, parties and upstairs bathrooms.
Read the caseMoth Design gave Boston's free contemporary art museum a colourful jagged logotype that breaks apart into frames, plus a bespoke inscriptional sans, MAAM Sans.
Read the caseGreatest Hates Vol. 3 sets the water brand's angriest comments to 10 dance-pop tracks with Tony Hawk and Mark McGrath — the third volume since 2020.
Read the caseUnder pressure over Native American imagery, the rugby club rebranded around the Iron Age Dumnonii tribe — and renamed every stadium bar after a Devon castle.
Read the caseWieden+Kennedy New York mapped Team USA's road to Milano Cortina 2026 onto the experience of flying in three films: Altitude, Commit to Fly and What We Carry.
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