Fender launched vintage-spec guitars by having Patti Smith declare Music Never Dies
Fender's biggest campaign yet: Patti Smith voices 'Music Never Dies' while Beck, James Bay and Brothers Osborne testify to vintage specs.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDEnterogermina put gaming influencers' real mums inside their livestreams
MRM Spain trained mothers of Brazil's top gaming influencers, then crashed their kids' livestreams with look-alike avatars to talk gut health.
Read the caseDelta painted nine fake travel backdrops so NYC singles could up their Tinder game
Wieden+Kennedy NY's #DeltaDatingWall put a mural of nine destinations on a Williamsburg wall, letting singles fake that match-winning travel selfie at home.
Read the caseCurrys built billboards full of broken tech that passers-by could grab for cash
Interactive special builds in three UK cities let people pull old toasters and phones off the poster — each worth at least £5 via Currys' trade-in.
Read the caseCG Insurance made Aunt Angie, the Caribbean's first insurance brand character
Her stories are wildly complicated — hang-gliding with goats, monkeys robbing a bank with her car — but Aunt Angie is covered, and now she covers you.
Read the caseCamden Town Brewery's TV ad gave away 45,000 beers through QR codes
The 'telly ad you can drink (kind of)': scan the QR code on screen during the Champions League and fresh Camden Hells lands at your door.
Read the caseCalor's Clever Dick: the village know-it-all smugly heats with oil, not gas
MullenLowe made smugness the villain: Clever Dick wins the marrow contest but loses the argument — he heats off-grid with oil, not Calor.
Read the caseCall of Duty operators smashed through anamorphic billboards in three cities
Amplify launched Modern Warfare II with 3D anamorphic OOH in LA, NYC and London — MacTavish cracking through glass, Ghost emerging with night-vision goggles.
Read the caseBulldog's first ad cast awkward elves to laugh at man-to-man gifting
adam&eveDDB launched Bulldog's first campaign on the awkwardness of men swapping Christmas gifts, starring a male elf and a giant skincare gift.
Read the caseBouygues Telecom's scheming grandmother fakes bad coverage to keep her granddaughter close
BETC's 'Mamita' film: a grandma exploits her granddaughter's belief that the countryside has no signal, set to Elvis Costello's take on Aznavour's 'She'.
Read the casePlaza Vea's Bell's invented absurd theories to explain why its own brand is so cheap
A Peruvian supermarket's first own-label campaign answered 'how is this so cheap?' with conspiracy-style comedy: an accounting error, maybe the CEO is a child.
Read the caseYasmin's China launch asked women to invent Chinese characters the language lacks
For the contraceptive's OTC debut, BBDO Beijing skipped product claims and invited women to rewrite the 女 character's definitions — as 女∞, infinite.
Read the caseA SHOC traded neon rage for California light in its Charged by Nature rebrand
Deutsch LA rebuilt energy drink A SHOC's identity around California's natural light and the outdoors, breaking the category's neon, all-nighter conventions.
Read the caseAsda's Halloween family got possessed by the spirit - and Shazam put you in the ad
Saatchi's 2017 Asda Halloween ad possessed a whole family into lip-syncing Cameo's 'Word Up', with a UK-first Shazam lip-sync filter.
Read the caseadidas built Messi fans a 4,500 sq ft Fütopia pop-up in downtown Miami
Equal parts boutique, soccer clubhouse and museum of Messi, Fütopia was pulled off in three weeks to ride the biggest news in US soccer since Beckham.
Read the caseWorld's 'No Bot Shop' gave prizes only to verified humans — one World ID, one spin
A one-day Melrose Ave pop-up put 1,000+ prizes behind proof-of-personhood: verify with World ID, spin the wheel, walk away with something bots can't win.
Read the caseVolvo's safety test film gets crashed by a collapsing glacier: climate is the real test
Grey's global film for Volvo tours decades of crash tests, then lets a collapsing glacier interrupt: climate change is the ultimate safety test.
Read the caseVisit North Carolina turned New York's own colours into a fall-foliage ad
Luquire placed transparent leaf-shaped magnets over NYC's brick, taxis and signage — the city's colours became North Carolina's foliage pitch.
Read the caseKinetic type gave Verizon's 5G launch a visual language that needed no voiceover
DIA and Brand New School built Verizon's 5G launch language: kinetic type, the iPhone outline and red-lit 3D, selling speed in 30 silent seconds.
Read the caseUswitch rebrand put the 'U' first: 'You, powered' for the UK's switching site
venturethree rebuilt Uswitch around 'You, powered' — a Helvetica Now identity heroing the U, designed with the product team for WCAG AA+ accessibility.
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