AMV BBDO made smokers read a poster in one breath for Cancer Research UK
Anti-smoking work with no gore: a digital 6-sheet revealed its message only as long as you could blow, proving what diminished lung capacity feels like.
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300 RECENT CASES · REGULARLY UPDATEDASA banned Brighton council's 'The cosy killer' ad over an unproven pollution claim
A wood-stove poster with smoke shaped like an adult and child claimed a 78% winter pollution rise — the ASA found no evidence wood burners were the sole cause.
Read the caseThe first Bienal das Amazônias built 'Bubuia' around Amazonian waters (interview)
In an ArchDaily interview, exhibition designer Juliana Godoy describes building the biennial inside a remodeled Belém building in dialogue with the region.
Read the caseANNA Money's brand asks what a good-natured AI assistant looks like
NB Studio, Michael Wolff and Alice Bowsher gave fintech ANNA a hand-drawn, terracotta identity led by a clock-watching dinosaur and a sunbathing bear.
Read the caseAirbnb's Belo: the 2014 rebrand that launched a meme storm — and stuck (interview)
In a Creative Review interview, DesignStudio co-founder Paul Stafford recalls the 2014 Belo launch that turned genitalia memes into lasting familiarity.
Read the caseWaitrose's 3D Gastronaut burst out of Piccadilly Lights with car-sized prawns
Wonderhood Studios turned Waitrose's sci-fi food-lover campaign into a 3D anamorphic takeover of Europe's largest advertising screen.
Read the caseUNICEF replaced its C with children — because people forgot what it stands for
Accomplice London turned the household name itself into the ad: striking portraits of children replaced the C across Outernet, print, out-of-home and social.
Read the caseTwisties' Museum of snack-shaped curiosities stepped into Snapchat AR
PepsiCo's third Twisties Museum turned fan photos of chips that look like T-rexes and koalas into a Snapchat AR gallery via PHD and Isobar.
Read the caseTourisme Montréal casts every visitor as the star of a reality-TV summer
Cossette turned Montreal into a reality-show set — a trailer-style film, double-meaning review quotes on OOH, and visitors starring in their own 'next season'.
Read the caseTimberland's first concept store fused work-boot heritage with Tokyo in Daikanyama
A plywood-and-building-materials store styled as a construction site, with Tokyo artists reinterpreting the archive and a boot-cleaning service upstairs.
Read the caseSpotify's first India TV campaign put Anil Kapoor and Ishaan Khattar in a musical kitchen
Leo Burnett India cast a 60-something Bollywood star against his 20-something screen son for Spotify's first TV and first multilingual campaign in India.
Read the caseSuperunion turns Shangri-La's Golden Circle into a compass for the good life
The hotel group's rewards scheme became Shangri-La Circle — a calligraphy compass mark, Asian-craft patterns and a bold new yellow.
Read the caseS+C+A+R+R's 'Never Give Up' hides a CGI dancer in one unbroken shot (interview)
Director Jack Antoine Charlot blended live action and CGI into a sequence shot about a dancer you can't quite place — selected for Communication Arts' exhibit.
Read the caseSantee Cooper's Santees vs Coopers: a family rivalry that shifts energy off-peak
The South Carolina utility turned peak-shaving education into a comic contest between the Santee and Cooper families, ahead of its new rate structure.
Read the caseW+K's first Sainsbury's film shoots kitchens in mono and only the food in colour
Wieden+Kennedy London debuted for Sainsbury's with 'Food Dancing': Britain dancing while cooking, in black and white except the food.
Read the caseRound Table's 60th-year rebrand hides a knight's helmet inside the Pizza Royalty logo
Sterling-Rice Group rebuilt Round Table Pizza's identity, website, restaurants and packaging around its Knights of the Round Table lore for its 60th year.
Read the casePropertyGuru Finance drove six 'honest advice' vans through 27 neighbourhoods
Inspired by 'Dude with a Sign', :Teeth's vans dispensed blunt financial advice across Singapore — 1.44M consumers reached in three days, Instagram up 8.2%.
Read the caseATELIER ASTIL carved a Bengaluru bar and store into an Egyptian-cave maze
A 929 m² structurally difficult shell in the heart of Bangalore became a cavernous maze where curated products sit in carved niches like finds.
Read the caseHow Spike Jonze's scrappy 'Praise You' video beat the pop promo machine (interview)
A fictional dance troupe, a boombox and one camera outside an LA cinema — Spike Jonze's 1999 promo for Fatboy Slim helped usher in lo-fi music video production.
Read the caseP&N Bank reframed 'The Power of &' around one actor who keeps turning on a dime
303 MullenLowe Perth refreshed P&N Bank's long-running platform for 25–44-year-olds with a central character who flips between human contradictions.
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