Creative work with a story behind it. From the brief to the impact.
The full archive, in the appWith Pearlfisher, CVS flattened its clinical own-label packs into big-label, flat-colour designs — 68 pain relievers first, nearly 3,000 products by end-2026.
Read the caseA banner reading 'I will never again say: there are too many tourists in my city' met post-lockdown Amsterdam — and lasted days, not its planned two weeks.
Read the caseAs Williams' title partner, Atlassian staged the moment before rain hits an F1 track in a film — then turned five real Williams specialists into AI agents.
Read the caseIn Taproot-Dentsu's 2016 films, the Airtel 4G Girl holidays in remote mountains seeking peace and no signal, only to find Airtel 4G follows her everywhere.
Read the caseLeo Burnett UK and Mitre Studios' social-first TUI series passed 25 million views; 'Happy Jingle' sings the small moments, from plane steps to poolside lunch.
Read the caseAhead of the Foo Fighters' only Australian show, Tourism Tasmania issued its own rider — Tasmanian food and drink as the menu, the gig as the ad.
Read the caseAs returning Official Beer of Wimbledon 2016, Stella's 'Be Legacy' film imagined a ticket-seller nobody believed — until an early Artois beer lifted him.
Read the caseBBH Singapore's film frees a wind-up monkey from his batteries and sends him off with the light-charging remote on his back.
Read the caseSeed's three-week roadshow put the Audi Revolut F1 show car in 14 cities, with card customisation and on-the-spot sign-up at 20% conversion.
Read the caseSid Lee's social-first campaign for young adults paired the schoolyard calculator joke with the first breast health bot, busting myths in pink cartoons.
Read the caseConran Design Group's corporate rebrand gave the maker of Dettol, Durex and Nurofen one memorable name, a shell-like R mark and a bespoke 'Energy' typeface.
Read the caseIn 2016 Base Design rebranded New York's Museum of Sex: blunt capital letters that halt passers-by, then frame exhibit images inside the name itself.
Read the caseMariane Farias drew the relocation platform's brand as interlocking modules and diagonal motion — moving as a journey, not a reset.
Read the caseContract Advertising turned digestive brand Lupizyme Plus into a docu-style portrait of a man who hears what guts say, dropping the category's usual formula.
Read the caseIn an interview, DDB Group Italy's ECDs describe an exhibition at Milan's La Triennale aimed at Italians who fake their holidays on Instagram.
Read the caseR/GA London's first work since winning the account: an e-commerce platform pairing content and commerce — recipes, favourites and customisable crockery.
Read the caseIn 2011 a Tamil-English heartbreak song recorded like a casual studio jam leaked online and became India's first music video to pass 100 million YouTube views.
Read the caseFrengers sent clashing 100 Most and FH Production influencers on a Thailand trip, plus a shareable travel personality test — 270K YouTube views in six days.
Read the caseA surreal Kia film strands a hippie, a roller girl and a skeleton dog in a car park — until a Sorento driver finds his car instantly with the UVO CONNECT app.
Read the caseMARTIN*'s first work for KAY swaps its since-1999 kiss tagline for messy proposals, cake disasters and Charli xcx.
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